1, lazy

Too many enterprises are born out of laziness. Because I don't want to climb the stairs, there is an elevator; I don't want to walk, so I have a car; If you don't want to cook for yourself, you can eat takeaway; I didn't want to go to the concert, so I bought a record ... even Ma Yun said, "The world is actually supported by lazy people." Therefore, it is a good choice to make money by doing business and serve lazy people from beginning to end.

Step 2 indulge in sensory enjoyment

Sensory desires are easy to indulge, and it is difficult to give up completely. In order to better satisfy the sensory pleasure, people never spare money, such as games and short videos. Many service industries are good projects that can be considered.

3, appetite

In eat drink man woman, food comes first, appetite is the basic desire of people, and three meals a day only meet the needs of survival, but now everyone's desire for food has evolved into a desire, a desire that is not easy to stop and constantly change patterns. Any business linked to eating is basically a good project that can make a fortune and make money, which is why people who do catering are like crucian carp crossing the river.

4. Love vanity

There is a popular saying on the Internet that "the more a person lacks, the more he will show off". Just like an uneducated upstart, he likes to pretend to be a literate person or show his taste through materialized culture. This is greed for vanity. There are many vanity projects, the most representative of which are some luxury brands, such as diamonds, jewelry, perfume, bags, brand-name clothing and so on. , are all good projects to make money. A vain person doesn't necessarily care about the quality of the product, but may only need to show the price of his identity, just like a small pot of tea that exploded a few years ago. The quality of tea itself is not high, but the price is very expensive.

5, lazy to think

The biggest characteristic of human nature is that it is lazy to think, especially modern people, so smart people can make money by constantly helping customers simplify or even eliminate the thinking process. It is really convenient for customers to make the consumption process smooth and even stupid, so that customers don't have to bother to spend, but it is also easy to earn customers' money.

6. Greed and fear.

Since ancient times, there have never been a few people who yearn for eternal life, not to mention the ancient princes and nobles, including the emperor, who are the super-rich in contemporary Europe and America, and are also very obsessed with prolonging life. With the current level of science and technology, it is naturally impossible to live forever, but people's expectations for physical and mental health and delaying aging are endless, so people who pay the bill are always honest or have to be honest. Medical insurance and sports, fitness, beauty and skin care are all hot items in the sales market from beginning to end, which have created countless super-rich. One of the important industries of Hongkong Superman Li Ka-shing is medical insurance.

7. Sex and reproduction

The ancients said that "food is also", and the old saying goes that "you want to be warm and think about sex". Sex can be regarded as the strongest and most lasting demand after people eat. Psychologist Freud even thinks that all human behaviors are just for sex and reproduction. The business related to sex and reproduction, although not attractive, has always been profitable. For example, adult products such as Durex, such as many social software, all use sex as a selling point. The above seven human weaknesses, if only from the perspective of demand, can be good businesses to make money. It is not too difficult for businessmen to make money as long as they have the courage to do it on the basis of observing laws, regulations and moral quality.