Summary of probation period for employees of media companies 1 1. internship objectives and tasks
1. Through this internship, I can rise from the theoretical level to the practical level, better realize the combination of theory and practice, and lay a preliminary knowledge foundation for future work and study.
Through this internship, I can personally feel the process from a student to a professional.
Second, the internship content
Under the guidance of the teacher, we had a six-week internship in Fengdu Media (Guizhou) Co., Ltd. from June 28th to August 2nd. In this internship, there are some novelty and strangeness, but more is to realize that if we enter the enterprise in the future, we still have many shortcomings.
After visiting the company, the first thing I learned was the general situation of Fengdu Media (Guizhou) Co., Ltd.: Fengdu Media (Guizhou) Co., Ltd. was established on February 6, xx, located on the 22nd floor of Meijia Building, No.99 Zhonghua North Road, Guiyang City, Guizhou Province, Yunyan District, Guizhou Province. It is a professional organization providing integrated marketing services in the province, and it is also the first team specializing in cultural development, marketing and communication. With the concept of advocating and practicing cultural soul, it integrates media, marketing and service. Relying on the integration of human resources, media and other resources, we will form a unique network of channels such as public relations communication, advertising communication, active communication and network communication to provide customers with all-round excellent integrated marketing services. Effectively integrate resources, form a unique channel with partnership marketing, educational marketing, differentiated marketing, game marketing, online marketing and experiential marketing as the main body, spread humanistic ideas, provide career development services for college students and provide professional campus marketing services for enterprises. Elegance is rooted in campus. With comprehensive understanding of university market, professional team, efficient execution and interactive marketing network successfully laid in universities, we are committed to building the brand of "Campus Marketing Planning and Promotion Expert" and become the best interactive platform between enterprises and universities.
The partners of Fengdu Media are: Shenzhen Zongheng Brand Consulting Company, China Real Estate Business School, Coca-Cola Company, Clark International Education, Mengniu Dairy, Wuyue Group-Lincheng Huadu (real estate), Haier Group-Guizhou Haier Industry and Trade Company, and Guizhou Division of the Second National College Student Advertising Art Competition. The exclusive project partners in Guizhou Province are: Shenzhen Zongheng Brand Consulting Company and Real Estate Zongheng Magazine.
Company business structure:
I. Image: enterprise cis/ design, image design and packaging promotion of imported projects.
2. Planning: marketing planning/implementation of large-scale commercial activities, marketing planning/promotion of new products, investment planning/feasibility research, planning and implementation of public relations activities, brand marketing planning, enterprise case marketing activities planning/implementation and exhibition planning.
3. Design: logo design, packaging design, publicity album, annual report design, hand-painted pop, dm, poster design, display design, website construction/maintenance, decoration design.
Agent: Outdoor advertising media.
On the first day of the internship, Gong, the general manager of the company, expressed the hope that through a short internship, he would learn about the overall situation of Guiyang's advertising industry and gain something. The next day, Manager Wang gave us some suggestions at the morning meeting, and then assigned our first task. Manager Wang suggested that runnerteam should be a team and have the spirit of teamwork. In the team, we should adjust our mentality and seize the internship opportunity. Manager Wang also asked us to hold an early meeting every day, to arrange our daily work in an orderly way, and to hold a final meeting before leaving work to sum up the work harvest and experience of the day.
Our first task is to make a survey of Guiyang advertising media and real estate planning and marketing cases within one week, analyze the comparison between Guizhou advertising industry and advertising industry in major cities in China, and put forward suggestions to change the status quo of Guizhou advertising industry. A week later, we adapted to the work well and accumulated experience and lessons in the work. Under the leadership of manager Wang, we are getting better and better. This week, the working principles of Fengdu Media are summarized as follows: Don't do ineffective work, and don't act blindly before the goal is established. Happy work, happy life.
Summary of probation period for employees of media companies 2 This winter vacation, I worked as an intern in an advertising company for two weeks. This winter internship, I focused on advertising related tools and software, because at school, the teacher emphasized the importance of practice and skills to us more than once. In today's social situation, education is not the only criterion to evaluate a person, but today's society pays more attention to people's skills and abilities. So I have a preliminary study of photoshop, 3dmax, adobe and other series of software, and I am familiar with these software related to advertising production, and I personally participated in the company's advertising production, which gave me a great exercise. At the same time, I not only studied production, but also undertook the task of helping the company put advertising works to customers, mainly some print advertising works, such as posters, banners, large backgrounds, light boxes and so on. Assemble large light boxes and billboards with workers. I learned the knowledge that the school can't give me, and at the same time gained social practical experience, which helped me a lot and added a lot of experience for me to enter the society in the future.
Let's talk about software learning first. The key software I study is photoshop, because I work in an advertising company. Many advertisements are designed and produced by photoshop, so I got familiar with the basic operation first, and the company also sent a master to teach me. The master didn't take me to work at first, but asked me to make a work on photoshop first. Use a little professional knowledge learned before, and operate with great interest according to the requirements of the master. An hour passed, and I found that I didn't even meet the first requirement. My previous knowledge was not very good in practice, so I had to ask the teacher for advice. He told me: "Many college students and even technical secondary school students know photoshop like the back of their hands, which is much better than your college students." I feel very ashamed. It turned out that my master graduated from junior college, which gave me a new view on junior college vocational education and made me more aware of the fierce competition in today's society. Later, the master taught me the skills of making photoshop, which not only helped me review my previous knowledge, but also taught me a lot of operation methods.
In the next few days, I learned how to make advertising works with my master. Every morning, the master takes the work list to check today's work tasks, and keeps in touch with customers from time to time during the production process. The master told me that it is very important to make an advertising graphic work, but it must be within the scope specified by the customer and must not be done according to one's own preferences. Everything should focus on the interests of customers. However, in the production process, we should improvise according to the specific situation and negotiate with customers about the style, style and expression of the works. This is a seemingly simple but complicated workflow. After listening to the master's explanation, I got a preliminary understanding of the process of advertising works from design to completion, and also deepened my understanding of the advertising industry. Although it was only a small advertising company, it taught me a good lesson.
After studying with the master for a few days, I can finally practice by myself. First, I made Taskmaster's previous historical works, and then I made some simple works, such as bronze medals, banners and simple posters. Although these things are simple, they are actually made with strict rules, such as length, width, height, specifications, proportions, fonts and so on. There can be no deviation. This task not only tests patience, but also exercises skills. The internship time really passed quickly, and a week passed quickly. On Monday of the second week, I was finally able to officially make advertising works for my clients, which made me very excited. The task is: to make a wedding seating chart. There is no special requirement for style, as long as it is festive and auspicious. So, I downloaded several wedding templates online, chose the best one, and began to modify it. I made a sketch of the pattern and table with photoshop, then arranged the tables one by one in order, decorated them with auspicious and beautiful patterns, then modified the background, typed the words and finally finished. I gave it to my master. He looked at it and told me that there were still many mistakes. I'm surprised. Obviously, I worked hard to do it. Why are there still defects? The master pointed out several mistakes to me, and I was confused. First of all, the biggest mistake is the discharge of the wedding table. I'm not familiar with these customs and the emphasis on wedding banquets. The table should be arranged in the order of the main table, family, relatives and friends, and the combination of orientation and table placement is also very particular. Orientation means choosing an auspicious direction. There are many combinations of tables, and exquisite combinations should be placed according to the requirements of the organizers and the number of tables. Secondly, even my sea newspaper is still not pure enough. Some places are not detailed and beautiful enough. There is no serial number on the table and no hotel logo. Pay attention to these. Under the guidance of the master, it was finally completed after major changes. This incident also made me know that it is not enough to learn advertising expertise well. Advertising is a social science, involving all aspects of society, including a lot of non-professional knowledge, such as economics and marketing. On the basis of learning professional knowledge well, expanding one's social experience and knowledge in all aspects and becoming a "saint" are very helpful for future work.
Summary of probation work for employees of media companies 3. Internship is a necessary experience for every graduate, so that we can understand the society and consolidate our knowledge in practice. Internship is also a test of every graduate's professional knowledge, which allows us to learn a lot of knowledge that we can't learn in class, not only broadening our horizons, but also increasing our knowledge. You can use the professional knowledge you have learned to understand the accounting workflow and work content, deepen your understanding of accounting work, integrate theory with practice, and cultivate your practical work ability. To this end, I collected and sorted out the wonderful model essays of the internship report for your reference, hoping to help you!
20xx 1 1 month will be the last stage of my student career, full of expectation and anxiety. After graduation, can you squeeze through the single-plank bridge with millions of employees? Are you qualified for the tasks assigned by the company? I believe this is a problem that every graduate dare not relax. So, with the planning and expectation for the future, under the strong urging of my parents, I engaged in a career that was in line with my major. ? Goldwind Culture Communication Co., Ltd. is a professional organization specializing in film and television production and cultural communication. Long-term engaged in cultural planning and packaging of large enterprises and institutions. While engaging in cultural consultation and service for many economic development zones, enterprises and institutions, he has produced dozens of large-scale TV feature films and advertisements. The company has rich experience in shooting large-scale engineering projects, assisting large enterprises to build corporate culture system. In addition, he has special expertise in cultural projects related to government approval. For such a new and growing company, I was very lucky to be accepted by them and became an intern in the company. Under the training of the company, I have the honor to participate in many important cases of the company. From this, I got a good opportunity for exercise and practice.
During this period, under the guidance of the manager's thought, I completed the assigned tasks, learned the basic skills of video production, strengthened interpersonal communication, exercised my expression ability, learned to communicate with people, learned methods in the process of work, and prepared carefully. Company leaders give help and guidance, point out shortcomings and learn advanced experience.
My internship began at 20xx 165438+ 10/0. When I first started my internship, because the company just received a project about making a promotional film for a new building in Shantou Power Supply Bureau, it was the first time for me to do a project about applying what I have learned. At first, I just tried to do it myself. Every time the manager gives homework, he does it well in advance and then lets me practice. I realized the manager's hard work and concern for me. I also study very hard. I find that the difference between practice and examination is really great. There are many things I haven't talked about in class. There are a lot of video productions that I don't understand. I will communicate with my classmates in depth. Communication is a kind of wisdom and a way of life. All this is not only the need of personal development, but also the trend of the times and social development.
In my second month in the company, I gradually came into contact with my previous photography. Although I am in charge of post-production, the early stage is the mother of the late stage. I began to learn to shoot with a small camera dv, and slowly with a big gun. Learned to photograph the substation of Shantou Power Supply Bureau. Learn how to adjust the aperture, focus and zoom. These are all courses that can't be realized in class. The manager also taught us to be a man, to be social and to treat people well.
I learned from it: the decomposition and combination of film images and sound materials. In other words, a large number of materials shot in film production will be screened, selected, decomposed and combined, and finally a smooth work with clear organization, distinct theme and artistic appeal will be completed. It is the re-creation of shooting. Editing is different from splicing, which refers to the specific technological treatment of the film. From film material to a complete film work, editing often goes through several steps, such as initial cutting, re-cutting, fine cutting and even comprehensive cutting. "Storyboard" said that the first lens group cut and connected the scenes of characters' actions, dialogues and mutual exchanges; Re-cutting is a further modification based on the initial cutting; Fine editing is a more detailed editing combined with montage structure after repeated scrutiny of the picture; Comprehensive editing is the adjustment of the overall structure and rhythm after all the scenes in the whole film are shot and all the clips are finely edited. In the whole editing process, it is necessary to ensure the natural, smooth and coherent narration between shots, and to highlight the internal performance of shots, that is, to achieve the unity of dual functions of narration and expression.
Time flies like a sword. I have been practicing for two months in a flash. In this process, I have a lot of gains and joys, as well as bitterness and lessons. These successful experiences will inspire me to make greater achievements in my future life. The experience of failure will make me try to change my imperfections and make myself do better in the future, which will become one of the most precious assets in my life.