Booth: Counter, also called sales desk, is the main carrier for placing and displaying goods, and also the main framework for forming the spatial vision of shopping malls.

Showcase: Showcase, also called exhibition counter, is mainly used to display cargo containers.

Booth design refers to the architectural image design scheme designed to improve the company image of exhibitors, publicize the company products and reflect the company image in the designated area. Window is the main carrier of goods in business and the main framework of commercial space vision. Different goods have different display cabinets. The design and manufacture of display cabinets in shopping malls will directly affect the sales of goods and the brand image of enterprises. Booth pays attention to the principles of purpose, artistry, functionality, scientificity and flexibility.

The authenticity, sense of the times and national style of the display cabinet, environmental protection concept, intuitive aesthetic effect, auxiliary facilities for display, and basic rules for counter making. The purpose of making display cabinets is to let the audience receive information most effectively in limited time and space. Therefore, counter production is centered on how to effectively improve the efficiency and quality of exhibition activities. In addition to the design of the display environment itself, the design of the display form of the display object is also an important content of the display cabinet production. The industry is divided into many different products, and different products require the design and manufacture of counters to meet the characteristics of their products. A booth is composed of many factors, including layout, lighting, colors, charts, exhibits, booths, exhibits and so on. Good design is to combine these factors to help exhibitors achieve the purpose of the exhibition. The exhibition should be centered and focused. The focus of the booth can attract attention. The theme is the basic information and impression that exhibitors want to convey to visitors, usually the exhibitors themselves or products. Traditional designs, especially temples, palaces and banks, emphasize eternity, authority and grandeur. Personnel should also consider the number of booth staff and visitors. The booth structure should be simple, thoughtful and comprehensive when it can be assembled and disassembled within the specified time. Once the design scheme is discussed and approved, don't change it easily, especially in the later stage.