"Sea Cube" project will enrich and develop China's cultural and creative industries with brand-new ideas and formats. With the core concept of smart economy, she creatively explores and develops the form and content of culture through human wisdom, thus forming a new type of resources, stimulating the rational allocation of capital and technology under the new resources, changing the development mode, promoting industrial transformation, promoting economic growth and solving the employment of labor force. "Sea Cube City" project realizes the prosperity and development of cultural economy through the integration of culture, science and technology, manufacturing and capital. Through the industrial organization mode of Value Galaxy, the project management mode of combining production with city, and the latest commercial operation modes such as property right cooperation and joint venture, a set of operation system including management and control system, ownership form, resource sharing mechanism and distribution system has been established, which not only promoted the development of China's cultural industry, but also demonstrated its effective operation. It has become a pioneering practice of the national cultural prosperity and development strategy. At present, the construction of this project is the first at home and abroad, which has a leading and exemplary role. Build a national-level comprehensive demonstration zone for cultural system reform and cultural industry development. On the basis of trying first and gaining successful experience, the Sea Cube model will be pushed to a larger and relatively independent administrative region, and finally this region will be built into the China Special Cultural Zone. As a comprehensive demonstration area of national cultural system reform and cultural industry development, "Sea Cube" will become a free port of copyright trade in China (China Copyright Exchange Center); China Art Exchange Market; China Cultural Products Bonded Zone; China Culture and Art Exhibition and Art Festival Headquarters Base. Make Shanghai the cultural center and creative industry capital of China; Become a model in the new round of industrial competition in China and even the world. Promote the reform of China's cultural system and the great development and prosperity of cultural and creative industries.
"Sea Cube" adopts three-dimensional development mode, and the whole construction period is 4-5 years. After the completion, the population of the "Sea Cube" city is about 654.38+million, the daily average passenger flow is 654.38+million, the annual average traffic flow is 10 million, and the annual income can reach 70 billion RMB. Enjoy international and local government tax revenue of 6 billion yuan, directly driving 50,000-70,000 people to find jobs; More importantly, the cultural and artistic creative industry platform has a far-reaching linkage effect on China's traditional economic industrial chain, and its value is incalculable. "Sea Cube" provides a broad platform for cultural and artistic originality, bearing the functions of cultural and artistic exchange and cultural display and trading, cultural trade and financial policy, integration of traditional culture and new culture, cultural protection and educational inheritance, cultural tourism and leisure and entertainment.
Its project planning covers an area of about 30,000 mu, with a building area of 6,543,8+002,500 square meters and a plot ratio of less than 0.5. The total investment of "Sea Cube" project is 654.38+027.43 billion yuan. The "Sea Cube" project will be implemented by one-time overall planning and district development and construction.
The "Sea Cube" project adopts the industrial organization mode of value core agglomeration structure, and the overall layout is "one core area, three agglomeration areas, eight theme parks and six supporting projects". Several parts form a whole, and each part is the key content and inseparable part of the "Sea Cube". At the same time, each part is relatively independent and has its own characteristics and profit model.
The "Sea Cube" project has a high status, great influence and far-reaching significance. As the largest gathering area of cultural and creative industries in China, it bears the mission of innovation, guidance and demonstration of cultural system reform and cultural development and prosperity. The Ocean Cube Project will initiate the establishment of Ocean Cube Cultural Industry Fund, Ocean Cube Bank, Ocean Cube Satellite TV and Ocean Cube Cultural and Creative Research Institute.
The construction of "Sea Cube" project adopts the latest business operation modes such as property right cooperation, joint venture and stock, and has established a complete set of operation systems including management and control system, ownership form, resource sharing mechanism, organization mode, management system and distribution system. All the funds for project preparation and construction come from the society, and all the forces that can be mobilized by the whole society are mobilized to jointly develop and construct with the development model of creative resource-based industries. The "Sea Cube City" project can achieve an annual income of 70 billion yuan, contribute 6 billion yuan to the national and local governments, and directly promote the employment of 50,000-70,000 people. More importantly, the cultural and artistic creative industry platform has a far-reaching linkage effect on the traditional economic industrial chain of China, and its value is incalculable. The Sixth Plenary Session of the Seventeenth Central Committee made a strategic plan to promote cultural reform and development, emphasizing the need to promote the construction of the socialist core value system, vigorously develop public welfare cultural undertakings, and safeguard people's basic cultural rights and interests; At the same time, accelerate the development of cultural industries and promote cultural industries to become pillar industries of the national economy. The State Council's "Several Opinions on Deepening the Reform of Cultural System" pointed out that it is necessary to vigorously improve the scale, intensification and specialization of cultural industries. The National Cultural Industry Revitalization Plan also clearly puts forward the requirements of "accelerating the construction of cultural industry parks and bases" and "supporting and accelerating the development of cultural industry clusters with regional and ethnic characteristics", and promotes the development of cultural industries to a national strategy.
As a major strategic project, "Sea Cube" was investigated and planned from June 5 to June 38, 2009. Together with the Environment and Resources Committee of the National People's Congress, the Investment Institute of the National Development and Reform Commission, the Propaganda Department of Beijing Municipal Committee, Beijing Gehua Culture Development Group, the Central Party School, China Renmin University, Tsinghua University, Peking University, China Communication University and some people in the entertainment industry, we formed a creative planning team. Through long-term in-depth analysis, communication and discussion, many parties agreed that in the face of resource depletion, the disappearance of demographic dividend, the western blockade of high technology and the extrusion of exports, we must change the thinking and mode of economic development. In today's world, the modernization process of any country has two remarkable characteristics. First, as a symbol of national soft power, culture plays a huge role in international competition. Second, creativity has become the source of power for new industries. Combining them organically is an important part of a country's international competitiveness in the 2 1 century. In terms of cultural resources, China is the most advantageous country in the world and a big cultural country. But it is also a country with poor culture. In the economic development, China is at the lowest end of the global value chain, and China manufacturing has become a "sweatshop industry". Under the new background, it is not only necessary but also urgent to change from manufacturing in China to creating in China. Innovation is the only way, endowing it with cultural identity and fame, and making cultural creativity the leading force for China to realize economic transformation and upgrading and structural adjustment.
The project team has organized more than 200 experts and scholars in the fields of economy, culture and art at home and abroad. On the basis of careful study and analysis of the current international and domestic economic trends and industrial structure, the project team made in-depth research on the current situation of China's cultural industry in connection with China's economic environment and industrial structure adjustment. After full scientific argumentation by experts, according to the relevant policies of the Twelfth Five-Year Plan of China and Shanghai, and on the basis of many visits to the Yangtze River Delta region and the surrounding areas of Shanghai, it is agreed that it is necessary to fully absorb the most advanced international development concepts from an international perspective and strategic height, fully draw lessons from the most advanced international management experience, fully gather the most advanced international creative resources, and build a national-level "as soon as possible" through various measures such as policy support, industrial focus, platform construction, capital introduction and high-end incubation.