Live broadcast is one of the mainstream marketing methods at present. There are two forms of super express orders, one is short video, and the other is live broadcast. As far as live broadcast is concerned, merchants issue live broadcast tasks to designated online celebrities through the super-fast order-taking platform. After receiving the order, online celebrities will help merchants promote their products during the live broadcast. This method not only improves brand awareness and product exposure, but also has a high conversion rate. After all, those online celebrities have a large number of fans, and their sticky and emotional voices are also very helpful for transformation.