Non-special-purpose cosmetics can be tested by the US Food and Drug Administration and a third-party testing organization recognized by CMA (the certificate template is as follows), and a record inspection report of domestic non-special-purpose cosmetics can be issued. Common non-special cosmetics can be detected by microbial indicators and hygienic chemical indicators. The cost of testing is around 600 yuan.
How did Yidijia find customers?
Today, we will analyze how Yidu finds customers and how to bring real value to consumers.
We know that value is embodied in economy, emotion, identity, aesthetics and so on.
Evaluate whether it is valuable from the aspects of economy and emotional identity, and whether the results of consumers' buying behavior meet or exceed expectations. Only by reaching and exceeding the expected value can users be satisfied, and there will be emotional recognition of the brand in the later stage.
The value points at this level include: product quality, inquiry communication and establishment strategy, improvement after strategy implementation, after-sales behavior after purchase, etc.
1, product quality and composition
Let's talk about products first. Yidijia focuses on two brands in the beauty care platform, Yan Shimei and Yan Shanmei. The following is from the official:
"All the products of Yidijia can be guaranteed not to add any hormones. Every quarter, we will provide products to the Food and Drug Administration for monitoring. The products have been specially filed and tested by the third party of the US Food and Drug Administration, and all ingredients are marked. If it is suspected to be a hormone, it can be sent to any third-party qualified institution for testing. Yan Shimei focuses on skin care products, while Yan Shanmei focuses on internal tune. All the ingredients are clearly visible. After testing by national and third-party testing institutions, female friends who have used Yan Shimei know that Yan Shimei's skin care ingredients are patented and plant extracts, which are healthy and natural, and can effectively relieve and repair the skin barrier. Suitable for allergic skin and pregnant women.
As for the source of goods, we choose high-quality raw materials from 17 countries, which are in the same strain as many international brands. Cooperate with top raw material suppliers.
2065438+In June 2006, Yan, a subsidiary of Yidijia, won the "Excellent Brand Merchant" medal in China District awarded by Luo Sailuo. From 2065438 to March 2008, Yidijia strategically invested in Chuangmei Anti-aging Research Institute. In 20 19, Edith Jia won the "Artisan Award" issued by the Cosmetics High-quality Development Conference.
Yi Dejia not only laid out online, but also launched the offline layout of Yizhan. Yizhan adopts a digital skin detection management system, uses the world's advanced physical photoelectric instruments, and establishes an exclusive Internet smart skin file to provide women with a full range of offline experience places including skin care, make-up, clothing and hairstyle.
As an important part of the O2O closed loop of Yide home e-commerce project, from the exploration of the project to the opening of the first exquisite women's life museum on 20 17, the exhibition has been established in Guangzhou, Wuhan and Zhoukou. I hope that women from all over the country can enjoy one-stop exquisite female creation service conveniently when they enter Iraq Station. In 2020, it will be fully upgraded, and hundreds of flagship stores in the plaza will be built to enhance the better service experience.
2. Consultant is the value of service.
As I said before, the model of Yidejia attaches importance to the role of skin care instructors and has relevant qualifications such as beauticians. After layers of screening and training, Yi Dejia allows more professional consultants to provide professional skin care knowledge. This is the threshold for skin care teachers to provide services.
Service process: the skin care teacher needs to collect and understand the needs of consumers, such as dry skin is always allergic to redness, and the tutor needs to collect and inquire about various skin-related situations and give advice and guidance through his own professional knowledge. If it is a VIP one-on-one service, he will sort out the skin-related information to solve skin problems, file it, and help female friends solve skin problems according to the process and cycle. In addition to solving skin problems, skin care instructors will also share skin care knowledge, courses and other fields in the community, including shaping, fashion wearing, makeup artists, healthy eating and living, etc. Because Yidejia is a community to create exquisite women in all aspects.
The main ways for Yidijia skin care instructors to develop customers are community promotion and word-of-mouth communication. As for community innovation, it is only a channel to acquire customers. The most important thing is whether the product is useful or not and whether the service meets the expectations. Just like academic qualifications, it is a stepping stone to the interview, but many talented people may lose their opportunities before they set foot in the door. Yidijia has been established in the beauty industry for more than ten years, and has played an indispensable role in maintaining customers and expanding business. Later, because the quality and service were recognized, praised and recommended by more people, the community grew stronger and stronger.
Direct selling models such as Amway and Mary Kay, in the past, salespeople would go to various places to expand channels. Now from the traditional "personal visit" to the "social e-commerce" form, only the way of obtaining customers has changed, but in fact the essence of marketing has not changed. Therefore, many senior Yidi Jiafen are concerned about "whether the skin has improved in the end" or whether they have not obtained the final value brought by their own products and services.
About the skin care teacher's solution to skin problems, talk about the internal principle of the solution. We know that skin problems are affected by many factors, including genes, environment, hormone internal circulation system, personal skin care steps and what kind of products to choose. In the Internet with more and more information fragments, it takes a lot of time to try to piece together a relatively sound and reasonable solution. If we only listen to all kinds of grass-growing products, we ask ourselves, are those really suitable for our skin?
Skin care is a process and a habit. We should look at the state of skin with a changing attitude. If skin care does not become a system at a certain stage, the ingredients may cancel each other out, weaken the efficacy, or the ingredients are getting worse, instead of having a good effect on the skin condition. For example, the concepts of sensitive muscle and allergic muscle are confused, and mixed skin is mistaken for oily skin to protect skin, which leads to worse and worse problems.
Yidijia puts the cost on building community and gaining users' trust, which is the operating strategy and thinking logic of Yidijia. It is the essence of social e-commerce to adopt user operation strategy, constantly dig deep into user needs, save users' time cost and trial-and-error cost, do a good job of "all-round professional and intimate shopping guide" and maintain and establish long-term trust relationship.
Is honey non-dairy creamer a regular product?
This is a common product.
Honey plant shampoo is a conventional product. Mizuno is a brand of Guangzhou Mizuno Cosmetics Co., Ltd. Honey plant shampoo belongs to alkaline shampoo, which has strong oil removal ability and is suitable for oily hair. When choosing a shampoo that suits you, you should first judge your hair quality. Different hair qualities are suitable for shampoos with different ingredients.