But this is actually just our stereotype of Russia. In addition to other industries, there are many big brands in Russia, especially fur brands. Although it is not as famous as those international brands in Europe, it is definitely not unknown. As a big country, there are very few brands that we can name internationally, let alone fur brands, none of them.
Let's take a look at what popular brands have appeared in Russia in recent years:
Ulyana Sergeenko
World Top Fashion Week: Paris Gaoding Fashion Week has Russian designers and brands, such as the famous Ulyana Sergeenko, who are permanent members of Paris Fashion Association. Ulyana Sergeenko, who was born in an ordinary Russian family, can also enter and leave the Fashion Week show after joining the giants, but her good dress taste and retro dress that Europeans love make her stand out among a large group of new stars in the show.
Soon, Ulyana Sergeenko launched her own fashion collection. Her design, like her own, maintains elegance and rich classical flavor, and her dress and collocation are almost exquisite to the bone marrow, which brings different surprises every time. Moreover, her fur design is quite brilliant, maintaining a strong Russian style. In important events every year, we can see many stars wearing her designs.
Alena Ahmadulana
Like Ulyana Sergeenko, Alena is a real Russian beauty. After graduating from St. Petersburg Institute of Technology and Design, she immediately set up her own company and released the first ready-to-wear collection at Russian Fashion Week 200 1. Alena Akhmadullina has been a permanent member of Paris Fashion Week since 2005. From 2005 to 2009, she participated in Fashion Week many times. In 2007, the brand opened an office in Moscow. In 2008, Alena Akhmadullina's flagship store opened in Nikolskaya Street in Moscow, and later opened several stores in Moscow, St. Petersburg, Rostov and other places, and entered famous department stores.
Valentim Yudashkin
Valentin Yudashkin is a high-end fashion brand founded by Russian fashion designer Valentin Abramovich Yudashkin on 1987. He was very famous in 1980s, when Raisa Gorbacheva, the wife of former Soviet leader mikhail gorbachev, liked to wear women's clothes designed by him. He is considered to be the first post-Soviet designer to bring contemporary Russian style to the world, and won high praise from fashion critics for his gorgeous drama style.
Today, Valentin Yudashkin Fashion House has become a big enterprise, and new product lines are launched almost every year: jewelry, silverware, porcelain, casual underwear for men and women and sunglasses. Manufacturers of ready-made clothes and accessories under its brand are all over Europe, and the high flexibility and efficient organization of production process are the key factors for Mr. Yudashkin's business success. Many stars and elites from political and business circles have also become frequent visitors to the brand.
His fur design probably combines what all girls love: cuteness and elegance.
It is a famous Russian fur brand, which can be said to be a very serious and comprehensive brand. Seriously, its business model is not like a commercial brand in the traditional fur industry, but more like a designer brand, whether it is a blockbuster or some art projects.
The comprehensiveness lies in that you can find almost all fur products in the product catalogue, including household items, toys and so on, in addition to clothing and accessories. , as well as pocket decoration, fur collar and other products that can be DIY by themselves. As a big fur consumer, Russia has gathered the needs of almost all consumer groups, and young people who pursue fashion can also find their favorite items from brands. Moreover, this brand, which combines the latest popular elements, is priced quite close to the people, which is probably why this brand is so popular.
Natasha Zinko
Natasha Zinko, a Russian girl, graduated from London Art Institute. In 20 14, she founded the jewelry and fashion brand of the same name in London. This is a designer who knows girls very well. From fabric selection to tailoring design, the perfect figure of a girl is proudly displayed because of a simple dress. From designing jewelry to designing clothes, it is very worthy of attention. The girl image of Natasha Zinko is nostalgic and full of affinity. Natasha especially likes to do some geometric designs, such as geometric three-dimensional sleeves of 20 18 spring and summer series. And these lovely square mink bags designed by her will probably drive many girls crazy.
Gosha Rubchinskiy
Gosha Rubchinskiy is a popular Russian high street brand, promoted by Rei Kawakubo, and has the opportunity to cooperate with COMME des GARONS. The brand successfully combines the elements of high fashion clothes with skateboarding modeling, creating an alternative skateboarding culture from Eastern Europe, which brings a lot of freshness to street fashion. Of course, the most important fur element of street culture is also an important item of the brand.
In fact, there are many well-known Russian brands nowadays, such as Anton Galesky, OSOME2SOME, YASYA MINOCHKINA, RIAKEBURIA and ALEXSANDER KHRISANFOV…… .............................................................................................................................. ...
Due to the high dependence on imports, great changes have taken place in Russian clothing industry in the past few years. Some large enterprises in the industry continue to implement the long-term strategy of global expansion, but their focus has changed. The western market politics and economic market are tense, and Russian clothing brands begin to turn to Asia. It is understood that with the devaluation of the ruble, imported clothing, shoes and accessories are too expensive, but it gives local manufacturers more room for development, especially low-priced products. Therefore, with the overall stagnation of Russian clothing and footwear market, Russian domestic clothing brands have adopted anti-crisis strategies-reducing product prices or moving production equipment back to Russia from China and Southeast Asian countries, because their domestic labor costs have been greatly reduced.
In the past few years, some Russian clothing brands have opened chain stores in Asian countries. Sportmaster, Russia's largest sporting goods retailer, began to expand into Asia a few years ago. Among them, the biggest expansion is Sportmaster, Russia's largest sporting goods retailer, which is probably the most familiar Russian brand. Our domestic translator is Sports Master or a sports pioneer. In 2003, Sportmaster launched its own casual wear brand and opened its first store in Moscow. Sportmaster design center is located in Russia, responsible for developing new models, and its production base is in Asia.
In the past few years, some Russian clothing brands have opened chain stores in Asian countries. Its sales model is the same as Decathlon, and it is also a strong competitor. But at present, the number of stores in China lags far behind Decathlon. But Sportmaster has developed China into the most important sales market, so there will definitely be a contest between the two sports brands in the future.
In addition, in order to further occupy the China market, Sportmaster Group established the O'stin brand in Shanghai. Austin brand was founded in 2003 and its headquarters is in Moscow. At present, the sales network of self-operated stores is all over Russia and neighboring countries, with a total of 6 1 1. O'stin is a Russian casual clothing brand, which deals in all kinds of clothes for boys and girls.
Then why does Russia rise so fast as a big clothing brand? First of all, Russia, like us, is a nation that pays attention to clothes. In addition, the winter in most parts of Russia lasts for six months, so Russians will have a great demand for fashion, especially clothes in autumn and winter. This is probably one of the reasons why there are so many famous fur brands in Russia. Almost every Russian brand has a fur line.
In addition, Russians are generally regarded as a group of young and impulsive consumers. Generally speaking, they have been in contact with international brands for less than 20 years. They have been very inclined to big brands, especially when the brand has a good reputation, a luxury brand and an international brand. Despite this tendency, Russian customers are constantly changing, and younger customers will not completely fall into this tendency. This gave birth to the rise of these local luxury brands.
Compared with their European neighbors, Russian customers with different incomes spend a large part of their disposable income on high-end clothing, tourism and food. Part of the reason for this phenomenon is that Russians don't like investing or saving money as Europeans do.
Russia is the ninth most populous country in the world, and its population is concentrated around the official seat of the administrative region, which makes the economy of the country's main residential areas relatively prosperous and gives the Russian middle class great opportunities for development. At the same time, it is quite famous that Russian consumers like to spend a large part of their disposable income on shopping, because people are reluctant to save or invest because of the previous financial crisis. In other words, there is a huge consumer group here.
However, when it comes to the base and purchasing power of consumer groups, no one in our country can match, but why don't we have luxury brands and fur brands that are loud and popular among the people? Distrust is probably one of the reasons. After so many crises of trust, we even have doubts about our own culture. At first, we couldn't believe it was a domestic brand worth paying a lot of money for. That's not worth it. Many consumers' aesthetic and consumption concepts are still not perfect. They think a well-known brand is worth buying. ...
But now, when we admire the craftsman spirit and begin to learn to respect design, does it mean that we will also have a brand to be proud of?
In order to facilitate the exchange of fur peers, the organizing Committee established a fur industry exchange group.