In everyone's mind, Chanel is a woman's patent. Is it a bit inappropriate for men to use Chanel? Someone once said that a woman must have a Chanel fashion, accessories or jewelry in her life, because Chanel represents the top style of women. From coco chanel to Jacques Helu and then to Karl Lagerfeld; ; From the 5th to coco and then to cristalle；; From 2.55 rhombic bag to double C logo to black and white, Chanel has left many beautiful traces for more than a century. Chanel leads the trend of women, is a symbol of women's liberation and a totem of women's charm. Even in 1987, when Chanel finally mass-produced the first watch premiere, its design inspiration came from the bottle cap on the 5th, the black-and-white matching, the modeling of Paris Fontaine and the small wrist of women. Premiere's first K-link watch was originally designed by Hollywood's coco chanel for a generation of actress greta garbo.
In 2000, the appearance of j 12 designed by artistic director jacques helleu broke the image of Chanel watches exclusively for women. J 12 takes a neutral route, is a sports watch suitable for both men and women, and is the best combination of classic design style and the most advanced ceramic technology.
In 2005, the "J 12" series of watches introduced the first high-tech precision ceramic tourbillon watch, and since then, it has entered the field of watch technology with high complex functions. This year, Chanel launched a brand-new high-end jewelry watch with 46 rectangular cut diamonds embedded in the bezel, with a total weight of 4.5 carats, which is the pinnacle of a complex watch. The frame and bracelet of this tourbillon jewelry watch are made of white high-tech precision ceramics and 18K white gold, and the internal manual winding movement "Chanel 05-T. 1" has a power reserve of 100 hours, which perfectly combines traditional watch technology with high technology, with a global limit of 12.
In 2008, Chanel and Airbnb jointly launched the latest top watch J12-J12Calibre 3125 for the first time. For the first time, this watch adopts the top movement of high-end watches. Audemars piguet has a long history, pays attention to details, and sets off exquisite watchmaking technology with elegant and smooth lines. The use of Audemars Piguet movement can make Chanel watches more perfect. Chanel brand enjoys an unshakable position in the fashion field, and this cooperation can also enhance the popularity of Audemars Piguet among female consumers, which is a win-win cooperation.