Lao Fengxiang is a listed company, a top 500 enterprise in China, a century-old national brand and a famous jewelry brand in China. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. China is a classic jewelry brand spanning three centuries.
Lao Fengxiang, founded in 1848, has experienced 160 years and is a century brand of Chinese jewelry industry. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store.
Laofengxiang Company has developed into a large-scale jewelry enterprise group integrating science, industry and trade, with more than 20 subsidiaries including Laofengxiang Jewelry Co., Ltd., Laofengxiang Jewelry Research Institute Co., Ltd. and Laofengxiang Diamond Processing Center Co., Ltd., 4 professional branches including jewelry factory, silverware factory, gift factory and profile factory, as well as more than 60 chain jewelry stores, more than 300 specialty stores and 1000. In August of 20 16, Lao Fengxiang was ranked 365th in "Top 500 Chinese Enterprises in 20 16".
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"Old brand, new style, fine workmanship and good reputation" is consumers' understanding of Lao Fengxiang brand. All this comes from Lao Fengxiang's innovative business philosophy, strict quality management system, perfect management standards for silver houses and complete ten characteristic services. The widely circulated "Laofengxiang Jewelry, favored by three generations" reflects consumers' love for this famous jewelry brand.
"Marketing innovation, technological innovation, management innovation and mechanism innovation". Lao Fengxiang inherited and carried forward the excellent tradition and style of enterprise development for a century and a half. On the one hand, he tried to win the trust of consumers with good reputation, exquisite skills, high-quality products and enthusiastic service; On the other hand, actively explore the "three new and one high" road of new materials, new products, new technologies and high added value in the jewelry industry, and achieve a double harvest of business performance and brand building.
Lao Fengxiang adheres to the brand development strategy and brand marketing strategy for a long time, takes the brand as the guide, expands the national market, and improves the marketing network layout. The leap-forward development strategy of enterprises has achieved remarkable results. The total national sales increased from 7 1 10,000 yuan in 2006 to 249.97 million yuan in 2006. Lao Fengxiang has more than 700 chain stores and more than 2,300 sales outlets in China, with a market coverage rate of over 90%, and is in a leading position in the industry.
On this basis, Lao Fengxiang accelerated the pace of overseas expansion. 20 12 opened the first foreign Laofengxiang franchise store in Sydney, Australia, and began to expand to Hong Kong, Macao, Europe and America. In marketing strategy, we should adhere to the idea of "innovation drives transformation and development", adhere to the policy of "creativity drives design, culture creates value, technology leads the trend, and brand marketing gains the market", carry out product innovation and marketing innovation, develop high-end products, open new marketing channels such as VIP, and try a new model without store marketing. In product development, we began to extend to high-end fashion products and connect with the international community.
"There are elites and talented people." As a national brand in China's jewelry industry, Lao Fengxiang has been carefully watered and cultivated by generations of Lao Fengxiang people, forming a rich cultural heritage and talent resources. Technician. They created the first automatic necklace connecting machine, the first bright plating equipment and the first lost wax casting machine in China, and won more than 70 awards/kloc-0 in major jewelry design and production competitions at home and abroad over the years, enjoying the reputation of "Jewelry Oscar".
In this enterprise where experts gather, dozens of senior talents have become professors in relevant professional colleges, and an educational practice training base has been established in Laofengxiang enterprise, which has trained and exported batches of design and production talents for the arts and crafts industry. In 2004, the Shanghai Economic Commission granted the first batch of licenses to set up the Shanghai original master design studio-Shanghai Laofengxiang Master Design Center. The leading master is China arts and crafts master Zhang Xinyi, and the chief designer is China arts and crafts master Zhang Jingyang, China arts and crafts master Song Jing and Shanghai arts and crafts master Lu Lianlian.
Lao Fengxiang, a national brand in China, was founded in A.D. 1848. Now it has developed into a leading enterprise in China's jewelry industry with a long history and profound cultural heritage. Through inheritance and innovation, it has made continuous breakthroughs in brand building, development scale, industrial structure and product structure.
Reference link:
Laofengxiang-Baidu Encyclopedia