People who dig gold mines don't necessarily make money (2008-04- 15 09:39:52) Label: Financial Miscellany Classification: Vientiane Collection

If the jewelry and collection sales website only regards itself as an online sales company, rather than a sustainable, profitable and market-oriented enterprise organization, it will be difficult for such a website to jump out of the strange circle of "circling money-burning money-circling money again-burning money again-exhausting resources-closing down".

The most important point of Internet sales is to put the core viability in the first place in decision-making, to obtain long-term reasonable returns from the market with high value-added personalized continuous service, and to provide "free lunch" without spending money, which is essentially a short-term behavior that violates the basic laws of the market. Not only can the quality of "lunch" not be guaranteed, but also the time to serve users free of charge can not be guaranteed, because enterprises that violate economic laws are difficult to survive.

Judging from the current situation of e-commerce in China, the question is not which form to choose, but whether the enterprise is well versed in marketing. Marketing that fails to meet effective demand or fails to meet effective demand is failed marketing.

In the gold rush in the western United States, few people who searched for gold mines day and night became rich, but several merchants who sold shovels made huge profits because the supply of shovels was in short supply.

There are many well-known stories about the gold rush in the western United States. One of them is about selling shovels. This is about how a man named Brennan made the most money. But he didn't make a fortune by digging gold, he made a fortune by selling shovels. He first publicized this little-known gold mine and attracted thousands of gold prospectors. And these gold diggers have to buy a shovel from him before they go for gold. Throughout the gold rush, Brennan never controlled a shovel of sand. However, he earned more money than any gold digger.

This is different from the story I heard before about selling water and jeans during the gold rush. Brennan shouted for gold because he wanted to sell shovels. Finally, his shovel was sold and the gold mine was mined. Selling water and jeans found another profitable market in the process of gold panning, and Brennan developed this market himself. For example, if our gift market is a gold mine and this gold mine is unknown, then as long as there are a few spades sellers. ...

It is said that people who dig gold mines do not necessarily make money, but sell water to people who dig gold mines to make money. People who gamble in Las Vegas may not make money, but Las Vegas will make money.

Providing services to people who may make money must be a business that will not lose money.

Alibaba's success lies in this. ......

The stock market is also such a place. People may not make money by trading stocks, but it is a very good profit model to provide services for investors. Provide investors with basic conditions for stock trading, such as providing special places and facilities for stock trading, such as retail business halls and special rooms for large and medium-sized households; It also provides investors who can't come to the sales department with a remote stock trading method entrusted by telephone. The better and wider the stock trading conditions provided by the business department for investors, the more investors can be attracted to open accounts in the business department for stock trading. The more people open accounts, the more deposits, the more transactions, and the more profits generated by the sales department. Because investors' profits and losses are not considered, they gain income by charging investors' transaction fees.

Where is the way out for our Vientiane Jewelry Company? When will online jewelry trading become a climate?

In recent years, e-commerce has attracted more and more attention from merchants, business operators and consumers, and it has become a reality to buy satisfactory goods without leaving home. And whether jewelry can be traded online, and what is the prospect?

One: Some websites haven't been updated for at least half a year.

You can search hundreds of jewelry websites by typing keywords such as "jewelry" and "jewelry" in some portal websites. A considerable number of websites are inaccessible. After entering several websites, I found that some websites were updated slowly, and some websites did not indicate the update date, but from the timeliness of the content, they were not updated for at least half a year.

There are many reasons for this phenomenon. It used to be very popular for enterprises to surf the Internet. Some enterprises pursue fashion and set up websites in a hurry, but they have not carefully maintained them after completion. Other companies hope to improve their popularity through the internet, and ignore the website once the effect is not ideal; There are also some enterprises that really attach importance to their own image, and have made plans to make the website unprofitable in the short term, but they have to run aground because of the lack of talents who know both the network and the jewelry industry.

Two: jewelry websites are mostly company introductions.

Some jewelry websites can see many columns, such as jewelry culture, jewelry market, treasures collection, famous products introduction, supply and demand square and so on. However, it is found that the content of promoting jewelry enterprises on the website accounts for a large proportion.

Jewelry websites can be roughly divided into three categories: one is self-built, which is dedicated to displaying corporate image, promoting corporate culture, disseminating corporate information and promoting jewelry products; One is the jewelry comprehensive website, which is set up by a region or institution to display the enterprises and units belonging to the region or institution; There is also a personal website, which is made by some people interested in jewelry in their spare time. The number of such websites is small, and they mainly focus on jewelry knowledge.

According to the analysis of relevant people, the enterprise's own website must promote its own content; In order to maintain its own development, jewelry comprehensive websites also need enterprises to advertise online, which will naturally introduce more enterprise content.

Three: There are not many kinds of jewelry displayed online.

There are not many jewelry exhibits, which may be related to the nature of jewelry and the characteristics of jewelry industry.

Jewelry products are becoming more and more fashionable and personalized, which are unique to every commodity and can only be introduced as exhibits to attract jade. At the same time, there are many kinds of jewelry products, and each category has a variety of products, which also brings difficulties to online display.

Controversy: Is jewelry suitable for online trading?

Controversy 1: Is e-commerce in China still in its infancy?

In view of the fact that online jewelry trading has not yet become a climate, some people think that the development level of e-commerce in China is not high compared with the world.

According to the survey, the investment in information technology application of enterprises in China only accounts for 0.2 1% of the total assets of enterprises, which is 1/50 of that of developed countries. The e-commerce construction of enterprises in China is in the trial stage. Restricted by factors such as network security, online payment, social credit and lack of relevant laws and regulations, most enterprises' e-commerce is still in the stage of information release, collection and exchange. Enterprises engaged in online procurement accounted for 4. 1%, and enterprises selling online accounted for 3.4%. The formal signing, payment and distribution of orders and contracts are basically offline. Among them, there are few enterprises in the jewelry industry.

The other side is optimistic. They believe that many websites have established online shopping malls, and some business websites have set up branches all over the country, which has laid a good foundation for e-commerce. At the same time, researchers said that the online retail market in Britain climbed 1.42% in 2006, reaching 3.26 billion pounds. The survey shows that the number of online shoppers on the first day of the Christmas holiday sales season increased by 27% last year. This profit model will also be adopted by domestic e-commerce operators. It stands to reason that the e-commerce era has arrived.

Controversy 2: Jewelry is not suitable for online trading?

According to the survey of authoritative organizations, 77.78% of netizens said that they had the experience of online shopping, and the online trading quota was gradually enlarged, but most of the goods they bought were concentrated in cultural entertainment, daily necessities and so on. According to relevant sources, compared with other entertainment and daily consumer goods, jewelry is not suitable for online trading. Merchants or buyers don't know the goods, and the phenomenon that glass becomes jewelry often happens. Obviously, it sells artificially processed sapphires, but the store sells them at the price of natural "sapphires". At present, most people who buy jewelry and jade do not have the ability to identify gems, and quite a few people blindly collect them. All the "jewelry" you see with your own eyes may be fake, let alone online.

Controversy 3: Does the non-standard jewelry industry have an impact on the Internet?

Some enterprises just want to compete for immediate benefits to lower prices and discounts. Jewelry enterprises, such as stragglers and lack of self-discipline, lead to price wars, and both sides are greatly weakened and enter a vicious circle. At the same time, people also have doubts about the online quotation of jewelry, and there will be discounts when buying other goods online, which makes the online quotation of jewelry very embarrassing.

Conclusion: Online jewelry stores can still develop.

Relevant persons said that online shopping is a normal phenomenon of e-commerce, which also shows that e-commerce has great potential. E-commerce is not limited by traditional shopping such as time, place and climate. Putting goods on the Internet is like opening a store that is open 24 hours a day, 7 days a week, with no space and no scale restrictions. Due to the fashion and convenience of online shopping, e-commerce is very popular among young people. Now the network encounters a "cold winter", which is the beginning of the rationalization of the network and an opportunity for the transformation from traditional commerce to e-commerce.

Some jewelry websites have the functions of commodity information inquiry, enterprise information inquiry, online product display and auction, global industry information system, industry policy and unemployment news, price information, online negotiation, payment, transaction, advertising and so on. This has done a lot of useful exploration in the e-commerce of jewelry unemployment.

Conclusion 1: Brand is the most important.

Some jewelry sales enterprises attach great importance to establishing their own brands, which provides a good prospect for online trading of this brand. Because the brand is the guarantee of quality, quality, reputation and service, the brand can increase the confidence of consumers.

Conclusion 2: Reputation should be established.

In addition to network security and bank payment, the basis of online transactions is the establishment of credit. Face-to-face traditional sales methods still need childlike innocence, and back-to-back e-commerce relies more on credit.

Conclusion 3: Talents are indispensable.

Talent is an important factor for enterprises to participate in competition. Talents who are skilled in business, well managed and understand market rules and international practices are still scarce, especially those who know network technology and jewelry online marketing.