Small Tail Sheep Company takes the development and promotion of national traditional cuisine as its own responsibility, deeply digs into the grassland food culture in Inner Mongolia, sorts out and develops the traditional formula of "Shentang" circulated among grassland herders, and combines the theories of Mongolian, Tibetan and traditional Chinese medicine of "four qi and five flavors harmonize yin and yang, ascend and descend, and return to the meridian for health preservation" to scientifically prepare dozens of Chinese herbal medicines such as Radix Astragali, Radix Glycyrrhizae, Cistanche deserticola and Allium mongolicum seeds, which are blended with valuable spices in the grassland, and the meat is tender and ready to eat. While tasting the delicious food from the grassland, people gently sipped the "God Soup" of Little Tail Sheep, and suddenly felt fragrant, as if they were in a "hot pot paradise".

After several years of development, Little Tail Sheep Company has owned four brands: Little Tail Sheep, Yuan Zhi Yipin, Happy Ranch and Ji Gu Restaurant. Since 2004, the company has been ranked in the top three of the top 100 restaurants in China for three consecutive years. Small-tailed Sheep Company also owns three wholly-owned subsidiaries, namely Inner Mongolia Small-tailed Sheep Meat Industry Co., Ltd., Inner Mongolia Small-tailed Sheep Condiment Co., Ltd. and Inner Mongolia Small-tailed Sheep Meat Sheep Technology Co., Ltd., which provides a fully enclosed and one-stop quality guarantee for the logistics and distribution of domestic and foreign outlets. Since 2005, Little Tail Sheep Company began to expand its business overseas, and successively opened direct stores and franchise stores in Japan, Australia, Britain, Vietnam, United Arab Emirates and other countries, and achieved initial results, laying a solid foundation for the company's international development.

Strict control of raw materials is the key link to ensure the quality stability of small-tailed Han sheep and mutton. In order to distribute pure natural, pollution-free and high-quality mutton to all stores of small-tailed sheep brands at home and abroad, Small-tailed Sheep Company has established "Small-tailed Sheep Mutton Breeding Base" in Guyang County, Tuyouqi and other surrounding counties in Baotou City since 2006, and successfully promoted the business development model of "company+farmers+trademarks". Through the promotion of scientific and reasonable breeding production methods, farmers have changed from traditional extensive breeding methods to large-scale and intensive production, thus effectively ensuring the quality of mutton sheep, providing a strong guarantee for the company's raw material supply, forming an industrialized business model of one-stop breeding, processing and sales, and realizing the policy of benefiting farmers and enriching the people with state support and leading enterprises. At present, the production and life of 65,438+10,000 herdsmen are closely linked to the cause of "Little Tail Sheep". Small-tailed sheep sell 20,000 tons of mutton products from Inner Mongolia at home and abroad every year, and about 2 million sheep need to be slaughtered, which directly promotes more than 20,000 farmers and herdsmen around Baotou City to get rid of poverty and become rich. In 2009, Little Tail Sheep Company made a solid development step, with an annual turnover of 5.506 billion yuan, which continued to maintain the momentum of rapid development of the top ten restaurants in China. The "Little Tail Sheep Processing Logistics Base" built by Little Tail Sheep Company in Qingshan Equipment Industrial Park was also put into operation in 2007. The base covers an area of 55 mu, with a total construction area of 1 0.5 million square meters, including a slaughterhouse that slaughters and processes lambs110,000 and a processing factory that produces condiments10.5 million tons annually, with a storage capacity of 3,000 tons. With a total investment of 70 million yuan, the project has become the largest slaughtering and processing base in North China and the only modern mutton sheep slaughtering and processing enterprise in Baotou City that meets the export processing standards.