Anyone who consults knows that in practical work, it takes three times as much time and energy to develop a new customer as to consolidate an old one. Therefore, many times, even if the plastic surgery consultant in the plastic surgery hospital wins a new client, it will take at least one year to really make money.

Why does it cost so much to develop new customers? The reason is that the consultant needs to make a personal promotion visit to each new customer, and these costs add up to far more than the relatively low cost of serving ordinary old customers, which is one of the reasons why the industry cost of some plastic surgery hospitals is getting higher and higher.

On the other hand, for many consultants, the development of new customers often requires a lot of time and energy for post-maintenance, and these will also consume certain expenses. Therefore, keeping in touch with old customers and ensuring that old customers spend again is the best way to reduce sales costs and save time; This method has been used in some plastic surgery hospitals, and the effect is obvious.

2. Retaining old customers is conducive to developing new customers;

There are many kinds of projects in plastic surgery hospitals. Even if there are many old customers, it is impossible to use all the products completely, which will inevitably lead to a waste of resources and an increase in costs. Therefore, it is necessary to take advantage of the promotion function of old customers and launch an offensive against those who have needs around them, because for a customer with purchase intention, a lot of information needs to be collected before purchasing products, which is conducive to developing new customers.

A satisfied customer will lead to 8 potential businesses, including at least 1 transaction; A dissatisfied customer will affect the purchase intention of 25 people, which is what we call customer effect.