Suspected of false propaganda that orthopedic experts tortured Beibeijia
2006-10-27 08:42
Author: News source: Sichuan Online
< p>A four-year census of 110,000 primary and secondary school students found that Back and Back is absolutely powerless against scoliosis. Blind use of Back and Back may delay the conditionThree major doubts
■ Back and Back Jia did not track the products sold. Where did the so-called "4 million beneficiaries" in the advertising come from?
■Once a bone undergoes structural changes, professional medical braces cannot "pull" it back to its original position. It can only be solved through surgery. How can a good back be achieved?
■Has Beibeijia conducted clinical trials to prove that its products do have the function of "returning acquired moderate bone deformation to normal physiological structure..." In which institutions it was tested, and how many tests were conducted crowd?
From 2003 to the present, doctors from the Chengdu Third People's Hospital and the Chengdu Scoliosis Epidemic Investigation Team for Primary and Secondary School Students have spent 140,000 yuan to conduct a detailed and thorough investigation of scoliosis among primary and secondary school students in Chengdu. So far, they have screened and screened more than 110,000 primary and secondary school students.
In nearly four years of surveys, experts have discovered a shocking phenomenon: at least 30% of parents of primary and secondary school students have fallen into the misunderstanding of back braces, thinking that they can be corrected by wearing back braces. The child's "hunchback".
Professor Song Yueming, deputy director of the Department of Orthopedics and doctoral supervisor at West China Hospital of Sichuan University, confirmed that at least 1/5 of the children with scoliosis who go to the hospital to see a doctor have used BackBiJia to correct their hunchback. After using it for a period of time without success, I went to see a doctor.
Experts say very clearly: Judging from the function of the back, it is absolutely powerless against scoliosis. Moreover, blindly wearing a back brace to correct spinal deformity without a doctor's guidance is likely to delay the condition and lead to final surgery. "Once the operation is performed, the cost will be between 70,000 to 80,000 to 140,000 to 140,000 yuan. In addition, even if the operation is performed, the back will become stiff and curved, and the possibility of growing taller will be gone." , whether it is the 30% of misled parents or the 1/5 of students who have worn back braces, once the doctors learn about it, they all ask them to stop using it immediately.
The mistake is exaggeration
Chinese has an extraordinary magic power. To express a certain meaning, you don’t have to say it clearly, but use another way to let you understand it, but If there is a problem that needs to be taken seriously, you can evade it: "I never said that." This is the case with Beibeijia.
The highly penetrating publicity has made many parents superstitious that "to correct hunchback, just wear a backpack and wear it better." However, when I asked the manufacturer with expert questions, I got the usual excuse: "We did not explicitly mention the word 'treatment' in the product description and promotion. We emphasized that it is all through self-cultivation." A good posture, a good habit, correcting a bad posture..." If you still have to develop good habits to correct your hunchback, and go to the hospital when you really have a problem, then why should you buy this product? The product itself may not cause any harm to the body, but its fault is that it exaggeratedly promoted its so-called "efficacy" and misled a large number of teenagers and parents, causing them to fail to respond in time when hunchback began. Seeking treatment will lead to serious consequences: ranging from suffering the pain suffered by Xiao Mengxia to being unable to grow taller for the rest of his life after surgery. However, these are not known to consumers. Beibeijia only tells them: "4 million teenagers have benefited from this." In fact, 4 million is just the sales volume. No one knows whether it benefits or suffers.
"Benefiting 4 million people, it is a good helper for the healthy growth of teenagers"
"Bibijia U8 can restore acquired moderate bone deformation to normal physiological structure"
In the overwhelming advertising campaign of the nationally renowned brand BackBear, Professor Song Yueming, deputy director and doctoral supervisor of the Department of Orthopedics of West China Hospital of Sichuan University, Chen Qin, director of the Department of Orthopedics of the Third People's Hospital of Chengdu, and the epidemic of scoliosis among primary and secondary school students in Chengdu Experts from the investigation team have recently questioned this: Beibeijia has not tracked the products sold, so where does the basis for the 4 million beneficiaries come from?
Once a bone undergoes structural changes, professional medical braces cannot "pull" it back to its original position. It can only be solved through surgery. How can a good back be achieved?
Since Beibeijia claims that it "can restore acquired moderate bone deformation to normal physiological structure...", then it is a product with curative effect. The device with curative effect is a medical device and should have a drug regulatory department. According to regulations, the approval number must be printed on the product and outer packaging. However, I searched Beibeijia and its product descriptions, but did not find the approval number from the drug regulatory department...
Furthermore, has Beibeijia conducted clinical trials to prove that its products are indeed "safe and effective"? In which institutions was the function of restoring acquired moderate bone deformation to normal physiological structure..." tested? How many people were tested? In the instruction manual of Beibeijia products, I can't find any authoritative certification from any professional department...
Song Yueming: Deputy Director of the Department of Orthopedics, West China Hospital of Sichuan University, doctoral supervisor, and professor.
The main direction of research is spinal surgery, and he has profound knowledge in the diagnosis and treatment of spinal trauma, deformity and degenerative diseases.
Chen Qin: Director of the Orthopedics Department of Chengdu Third People's Hospital, leader of the Spine Group of the Provincial Orthopedics Committee, deputy director of the Chengdu Orthopedics Committee, and deputy director of the Orthopedics Department of Integrated Traditional Chinese and Western Medicine in Sichuan Province.
□News Alert
Scoliosis is a developmental disease. The highest incidence of scoliosis is between 12 and 16 years old for girls and between 14 and 18 for boys. Years old, it cannot be effectively controlled in the early stages of the disease, and in the end it can only be solved through surgery. Therefore, early detection and intervention are the best ways. Furthermore, although the surgery can "straighten" the curved spine, the patient will never be able to grow taller again, and the back function will be affected.
Survey revealed that 30% of parents have fallen into misunderstandings
■Expert opinion: Judging from the function of the backrest, it is absolutely powerless against scoliosis
2003 In 2017, the Chengdu Municipal Government responded to the country’s call to improve national health and launched a national fitness campaign. To this end, experts from the Orthopedics Department of Chengdu Third People's Hospital conducted a comparative study on issues related to national health. The study found that middle school students are prone to scoliosis (commonly known as hunchback). This field has never been paid attention to. .
“Perhaps due to the lack of professional guidance in this field, students and parents have been immersed in the overwhelming advertisements for commercial posture correction products such as Back Beijia, and these posture correction products are more It focuses on economic benefits and is more inclined to commercialization. After the products are sold, there is no tracking of consumers, and there is no professional, scientific, long-term and effective guidance for them. In this case, we asked Chengdu City. The government applied for an investigation into the prevalence of scoliosis among primary and secondary school students in Chengdu and established an investigation team. "During the interview, experts pointed the finger at the back.
In the four years since 2003, doctors from the Chengdu Third People's Hospital and the investigation team have spent 140,000 yuan. All orthopedic medical staff, including trainees and interns, have begun to examine the spine of primary and secondary school students in Chengdu. A detailed and thorough investigation was carried out on scoliosis. So far, they have screened and screened more than 110,000 primary and secondary school students, covering more than 80% of urban schools and more than 20% of schools in suburban counties. Through the census, they have found 2,159 suspicious patients who need reexamination, including 1 /3 people were diagnosed with scoliosis.
However, during the four-year census, experts suddenly discovered a jaw-dropping phenomenon: “At least 30% of parents have fallen into the misunderstanding of back braces, thinking that they can be corrected by wearing back braces. Regarding their children's "hunchback," many parents' first words to the doctor after learning that their children's spine is curvature is almost always, "Can it be corrected with back braces?"
Deputy Department of Orthopedics, West China Hospital, Sichuan University? Professor Song Yueming, director and doctoral supervisor, also confirmed: “Among the children with scoliosis who go to the hospital to see a doctor, at least 1/5 have used BackBearJia to correct their hunchback, and most of them are aged 12 or 13 years old. Running to the doctor after a period of ineffectiveness can easily delay the baby's condition and eventually require surgery, because once scoliosis occurs, it will gradually worsen and accelerate as the child grows, one year later. It can be aggravated by 8°-9°, so the sooner it is detected, the better.”
Experts say very clearly: Scoliosis is a left-right curvature of the spine. In severe cases, it will bulge backward and from the back. Judging from its optimal function, it is absolutely powerless against scoliosis.
It is not as good as a brace, which can only maintain the correct posture
■Expert opinion: It is impossible for a good back to restore bone deformation to normal physiological structure
Professor Song Yueming clearly told Reporter: "Bei Bei Jia can only maintain the correct posture and cannot do anything to the spine that has undergone structural changes." Director Chen Qin even gave a vivid metaphor: "Bei Bei Jia is like an 'appetizer' before a Western meal. Maybe it can It helps to correct the posture, but it cannot solve the problem. To truly achieve the purpose of treatment, we must rely on the 'main course': braces or surgery."
In the reporter's survey, experts all believed that back pain was a problem. The function of the back brace is far less than the effect of the brace. The brace is a treatment method, and the brace brace can only help. "It is even more impossible to restore the bone deformation to the normal physiological structure, because it is a support." It is difficult to achieve the effect of using braces. If worn for a long time, muscle development will also be affected."
In the brace room of Chengdu Third People's Hospital, the prevalence of scoliosis among primary and secondary school students in Chengdu was investigated. The team’s attending doctor, Dunning, had a back brace and an orthopedic brace placed in front of him. He made a detailed comparison between the back brace and a special orthopedic brace from a professional perspective, proving once again why the back brace is inferior to professional braces. , has no therapeutic effect, and "it is even less possible to restore bone deformation to normal physiological structure."
In Dunning’s professional comparison, there are several major differences between back-and-back braces and professional braces, which lead to their different properties—different materials: Back-to-back braces use soft and elastic materials. , and orthopedic braces are made of polypropylene material. This material is very hard and has a good fixation effect. If the strength is not enough, it cannot correct the bend;
The difference in production: orthopedics must be made with top The vertebra is the center, the apex of the bend.
This vertex may be one or several, and force is applied at the vertex of the bend for correction. Orthopedic braces are designed according to each person's degree of curvature and the location of the curvature. Back-to-back braces are mass-produced and cannot be customized for each person. The design is based on individual differences;
The direction of the force is different: the back strap relies on two straps to straighten the body, and can only provide force front and back. Orthopedic braces rely on three force points for correction. "Orthopedics must rely on the vertex. Where is the vertex of a good back? It's hard to understand."
Looking at the good back in front of him, Dunning was confused.
Calling for a clear understanding that functional health is more important than money
■Expert opinion: Blindly wearing a back brace to correct spinal deformity is likely to delay the condition
"Bear Back Better It can only maintain a normal sitting posture and cannot correct deformities. Real deformities cannot be corrected by relying on back strength.” During the interview, experts such as Professor Song Yueming and Director Chen Qin had a clear attitude, “Parents are concerned about their children. Once they find abnormalities in the spine, they will not be able to correct them.” Don’t wear back braces blindly. Check with a professional doctor first. Mild cases can be corrected with local exercises. If necessary, you can wear professional orthopedic braces to correct them. Once the angle exceeds 40°, it can only be corrected through surgery. ”
During the interview, experts told reporters: If a child's spinal deformity can be detected early, under the guidance of a doctor, it can be corrected through waist, abdominal, and back muscle exercises, pull-ups, push-ups, gymnastics exercises, etc. , at this stage, when necessary, commercial posture correction products such as Back Beijia can be given appropriate support. "Once spinal deformity occurs, it will gradually worsen, and the degree of deformity will accelerate with growth. If there is no doctor's guidance, blindly wearing a back brace to correct spinal deformity is likely to delay the condition and lead to final surgery. Once the surgery is done, the cost Just between 70,000 yuan and 150,000 yuan, the heavy financial burden comes second. What really makes people regret is that even after surgery, the back becomes stiff and curvy, and it is difficult to grow taller. The possibility is gone.”
Experts solemnly appeal: Economic interests are important, but please also be responsible for society. The health of a generation of young people is more important than money. Can Beibeijia be used in your advertisements? In the words, add a few more words to clearly tell everyone that Beibeijia only plays a helping role and has no therapeutic effect. Don't let more people continue to fall into misunderstandings.
Does Beibeijia really have such magical power that makes so many children and parents obsessed with it? After nearly half a month of investigation, the reporter has no choice but to believe in the huge impact its strong promotion methods have had on parents and students. Many people even believe that hunchbacks can be cured once and for all as long as they wear a back brace.
It was uncomfortable to wear but parents forced it
On October 24, the reporter sent 15 professional doctors with the Chengdu primary and secondary school students’ scoliosis epidemiological investigation team to investigate 3,080 students in a middle school in Chengdu. Middle and high school students underwent spine examinations, and in the afternoon of that day, an additional examination content was specially added to the students who underwent examination: how many people use back braces. As a result, as of 7:00 pm that day, the Chengdu Scoliosis Epidemic Investigation Team among primary and secondary school students examined 1,002 students, of whom 28 had used or were currently using BackBike. The shortest one only used it for a few days, and the longest one Only used it for a month. Among these 28 people, two were suspected by doctors to have spinal curvature on the spot and needed to go to the hospital for follow-up examination, while the remaining 26 were completely normal.
In a fifth-grade class at a primary school on Taisheng Road, the reporter saw five or six children in the class wearing back braces, but the adhesive velcro fasteners around the waist of the braces were all open. Yes. The students said that they were only 11 years old and had to put on the back braces at the forced request of their parents. "But after putting them on, they felt the strangulation was uncomfortable. As soon as they arrived at school, they loosened the buckles and waited until they came home from school." Button them up when you wear them so that your parents won’t scold them.” However, some children told reporters: “Some students seem to be very proud of wearing back jackets and think they are very fashionable.”
Buy. Back Beijia to get He Jie's song disc
At the Back Beijia sales point in Southwest Bookstore, a mother and daughter were buying Bei Beijia. After getting Bei Beijia, the first action of the 12-year-old daughter was not He took out the backpack and put it on, but eagerly rummaged through He Jie's plates. The mother glared: "If you insist on buying it, you must insist on wearing it." The daughter nodded perfunctorily. The reporter quietly asked the little girl: "Do you like a good back?" The little girl also told the reporter in a mysterious voice: "I am a fan of He Jie, and this is He Jie's plate."
The mother said, her daughter After seeing He Jie’s advertisement for Beibeijia, she pestered her parents to buy it. Firstly, I can still afford the 396 yuan back. Furthermore, "A girl's temperament is very important. If the back can really make the baby stand up and raise her chest, the money will be well spent."
In Chengdu, reporters found that large bookstores and shopping malls such as Southwest Bookstore, Booker Bookstore, and Century Nianhua have sales points for Beibeijia. The salesperson at Booker Bookstore’s sales point also told reporters: Beibeijia is very popular here. It sells easily, especially on weekends or holidays, when more people buy.
Voice
Citizens: Delaying the disease will ruin a life
In a random survey of citizens on the street, a citizen named Li Mingao shouted: The child is The future backbone of the country, should the future backbone of the country be supported by good people? If the disease is delayed, it may ruin the child's life. Although this citizen's words are a bit extreme, and not most people have problems with using back braces, they responded to the orthopedic experts' doubts from one side.
28-year-old Miss Xu told reporters that because she was tall, her father always thought she was a bit hunchbacked. When she first came out, she was going to join the army, so her father spent 150 yuan to give her She bought one. After arriving in the army, I wore it a few times, for about half a month in total, but I always felt that it was not very comfortable to wear, and it didn't necessarily have any effect, so I threw it aside.
Case
If it had been treated earlier, why would we have suffered?
Speaking of Xiao Mengxia (pseudonym), the doctors all have a deep regret. To correct her scoliosis, she wore a back brace for a long time, but it didn't work. When experts from the Chengdu scoliosis epidemic investigation team for primary and secondary school students found her in a school along the southern coast, her scoliosis had reached 43°.
After Xiao Mengxia’s parents took her to Chengdu Third Hospital, West China Hospital and even some major hospitals in Beijing for consultation, they all got the same answer: it can only be solved through surgery.
The little girl is only 12 years old. Once the operation is performed, it means that her height is likely to be fixed at 149 centimeters forever. The doctors decided to give it a try. If the brace could be corrected, the little girl could avoid the sorrow caused by the surgery. So, the hard polypropylene brace was put on Xiao Mengxia's body like armor. She had to forcibly pull back her scoliotic spine. After putting on the armor, her upper body could not bend or twist at will. She had to wear it for 20 hours a day, and she could not take it off even when sleeping...
One year later, the doctors were surprised to find that Xiao Mengxia's scoliosis had dropped from 43° to 25°, and she had grown 12 centimeters taller. The unexpected surprise made everyone full of hope. The hard armor continued to be put on Xiao Mengxia. Another year passed, and Xiao Mengxia's side curvature dropped to 10°... Now, she is still wearing polypropylene The armor continues to persist, hoping to return to its original appearance. That strong little look and those eyes full of hope made the doctor heartbroken: "If it had been treated earlier, how could the baby have suffered such pain!"
Response
To seek proof and doubt, you have to "pass five levels and kill six generals"!
With questions from experts, the reporter wanted to interview the Sichuan office of Beibeijia for verification, but it took a lot of trouble to find this office: the sales point did not want to disclose the office address for some reason; it was found through 114 The phone number is the product consultation hotline. After calling, I identified myself and stated my intention, hoping that the other party could tell me the address of the office. Unexpectedly, the other party said: "I can't tell you." Helpless, the reporter had no choice but to say that he wanted to buy a back-to-back Jia. Therefore, I got an instruction manual inside the product from a sales point. Fortunately, this instruction manual was a little more detailed than the promotional materials placed on the counter, and there was an additional customer service number for Acorn International on the back.
After a whole week of inquiries to no avail, the reporter called the customer service number of Acorn International at around 4:00 pm on the 24th. After hearing what the reporter meant, a Mr. Shen on the other side said that he would contact us immediately. Relevant departments contacted to answer reporters’ questions. Ten minutes later, a lady from Acorn International’s customer service department called the reporter and once again asked the experts’ questions, and then said that the company would answer these questions from the corresponding department.
Around 4:30, a lady surnamed Hu from the Acorn International Public Relations Planning Department called. However, Ms. Hu did not answer the reporter’s question. Instead, she kept asking which experts the reporter was questioning. Is it from a hospital or a school? What kind of information is there? After the reporter declined to answer her question and asked her to give a clear answer to the expert's question, Ms. Hu said she would communicate with the technical department before answering.
It is claimed that 4 million people have benefited without complete tracking
At close to 5:00, Ms. Sun from the Acorn International Public Relations Planning Department called and Ms. Sun was interviewed by reporters.
Q: Your promotional materials say that 4 million young people have benefited. How did you get this data?
Answer: This is based on our sales volume.
Q: Do you track every product you sell?
(hesitating) Answer: Probably.
Q: How many consumers do you track?
Answer: This is operated by the agents themselves based on local conditions.
Q: Since you have not fully tracked it, how can you determine whether these 4 million consumers have benefited or suffered?
......(No answer from the other party) Question: You said in the product manual that Beibeijia U8 can restore acquired moderate bone deformation to normal physiological structure, which means that your product is effective. Since it is Products with curative effects should have an approval mark from the Food and Drug Administration. However, we did not see an approval mark from the Food and Drug Administration on your products and instructions. Is your product a medical device or a health product?
Answer: Our products are neither medical devices nor health products. Our approval is from the clothing industry. We do not explicitly mention the word "treatment" in product descriptions and promotions. What we emphasize is to develop a good posture and good habits and correct bad posture through oneself... Back Beijia is a posture correction developed by the company. The product will definitely help the spine and indirectly affect the function of the spine.
When we train sales staff, we also require them to recommend that they go to the hospital if they find a spinal problem during the sales process. Morning Post reporter Yang Dan photographed Xiang Ning
Connect with He Jie: Functions are learned from the company
Yesterday afternoon, the reporter interviewed the agent of He Jie, the image spokesperson of Beibeijia and the 2005 Super Girl, by phone Zhang Hongkai. Zhang Hongkai told reporters on the phone: He Jie became the spokesperson of Beibeijia last year. Before becoming the spokesperson, she had used Beibeijia for a few days. As for the function and nature of Back Beijia, He Jie learned about it from Beibeijia Company and did not understand the function of Beibeijia from a medical perspective.
□Bibeijia promotional materials
Being the posture correction expert for teenagers under the brand Bibeijia for eight years
Since 1997, Bibeijia has been continuously innovating with its The concept, its unique efficacy, good product reputation and high-quality after-sales service are committed to helping teenagers grow up healthily. It has been a best-seller in the market and enjoys the reputation of an expert in improving the posture of teenagers. It is favored and benefited by the majority of teenagers and parents. With a population of 4 million, it is a good helper for the healthy growth of young people.
Principle of Three-dimensional Shaping Space Posture Correction Adolescents are in the period of physical development. Their bones and muscles are growing rapidly. The development of human bones has not yet been finalized, and it belongs to the plasticity period of bones. During this process, affected by external forces, bones are easily bent. Children with poor posture, sitting at desks for too long, bearing heavy weights, etc., will change the four normal physiological curvatures of the human spine, leading to an imbalance in the three-dimensional force system, resulting in chest-covered lowering of the head, hunched back, and spine. Side curvature, myopia, long and short legs, uneven shoulders, lack of height, etc.
Baibeijia U8 is the first to create the original "three-dimensional shaping space" posture correction method to solve the above problems. That is, on the premise of retaining the original "three-dimensional force system" balanced posture correction principle of the original back and back, the ergonomic "spine mechanical balance" principle is integrated into it to form a closed force on the human body's shoulders, arms, back and waist. Tie the space, make full use of the shoulder and arm combination, waist and back W belt, and abdominal belt combination to skillfully "expand, stretch, and support", and apply comprehensive force in conjunction with the physiological activity characteristics of the human body's shoulders and arms, spine, and waist and abdomen bones and muscles to improve local Blood circulation, reasonable regulation of bone, joint and muscle functions, maintenance of normal physiological structure, and effective correction of abnormal postures. At the same time, it is conducive to comprehensively regulating the harmony and unity of the human body's essence, energy, and spirit, and achieving better results in shaping the body.
Source: Tianfu Morning Post
Reference: /06/1027/07/2UE2EFVD00020QFC.html