After paying the joining fee, franchisees will get the right to use trademarks, trade names, patents, proprietary technologies and business models, and provide professional publicity media materials such as training, CDs, visual systems, authorization signs, shop assistants' clothes and promotional items free of charge. Stock funds are charged at one time. After payment, you should get the following support:
1. Provide remote hotline service for operation experts.
2. Get the mailbox service of operation experts.
3. Customer service department provides regular door-to-door service.
4. Promotion planning in daily operation
5. Develop dishes in different seasons and teach them free of charge.
6. Improve the sustainability of the project.
7. Irregular market inspection
8. Logistics service file management. Customer service file management 10. Operation Support File Management 1 1. Market * * * Counterfeiting Work
12. Mail and fax all kinds of information.
13. Remote site selection evaluation service
14. Shop building consulting service
15. Opening preparation and publicity services
16. Material procurement service
17. Special material procurement service
18. Human intermediary service
19. National Media Conference
20. Holidays unified promotion and scheme planning
2 1. Latest patent technical support
22. Project qualifications for participating in the election
23.VI construction scheme design is updated immediately.
24. Coordinate the cooperative operation between franchisees and sub-franchisees.
25. Assist distributors to attract investment on site.
26. Provide personnel training services.
27. Discussion on learning and communication of informal franchisees. 28. Provide professional advertising planning scheme for sub-franchisees.
Question 2: How to collect royalties can be avoided, but if they find out, your deposit will definitely be gone, and there will be compensation for breach of contract!
Question 3: What do you mean by authorization and joining? What is the difference? Authorization is actually available, and the alliance may have some restrictions in form.
Authorization is the key to organizational operation. It takes people as the object and gives subordinates the necessary power to complete a certain job. That is to say, the supervisor will transfer the decision-making power to his subordinates to deal with employing people, spending money, doing things, negotiating and coordinating, and only grant power, but not entrust the necessary responsibility for completing the work. This is the last word of authorization. Different levels in the organization have different functions and powers, and permissions will flow between different levels, thus creating the problem of authorization. Authorization is one of the important tasks of managers. Effective authorization is an important management skill. If authorized properly, all participants can benefit.
Joining means joining a group. Can be extended to the commercial field, referring to the agent joining of commercial brands.
Franchising is an enterprise organization, or a continuous contractual relationship between franchise chain headquarters and franchise stores. According to the contract, unique commercial privileges must be provided, and unconditional assistance (personnel training, organizational structure, operation and management, commodity supply and marketing) must be added. And franchisees also need to pay relative compensation.
Question 4: What do you mean by joining? 100 points joining is an enterprise organization, which authorizes service badges to franchisees, so that franchisees can use the image, brand and word-of-mouth of the headquarters to attract consumers to spend in the commercial consumption market. Moreover, before starting a business, franchisees will impart their own experience to franchisees to assist in starting a business and management. Both parties must sign a franchise contract to achieve the cooperation goal of * * * *. However, due to the different nature of joining, the joining headquarters can charge the joining fee, deposit and commission to the joining owners.
Question 5: What does a franchise store mean? Franchise stores refer to those stores that specialize in selling specific goods. These goods are closely related, either with the same brand or a series of specialized goods. Franchise stores generally pay great attention to store decoration, giving people a sense of quality and a unified image. For example, selling goods with traditional characteristics, the store layout highlights the classical beauty; Selling fashionable products, the decoration of the store highlights the modernity. At the same time, franchise stores provide more services than other stores, such as consumer consultation and suggestions.
Question 6: What are franchise stores and chain stores? If you know, please answer the franchise store: it refers to the enterprise organization that authorizes the service badge to the franchise store owner, so that the franchise store owner can use the image, brand and reputation of the franchise headquarters to attract consumers to spend in the commercial consumption market. Moreover, before starting a business, franchisees will impart their own experience to franchisees to assist in starting a business and management. Both parties must sign a franchise contract to achieve the cooperation goal of * * * *. However, due to the different nature of joining, the joining headquarters can charge the joining fee, deposit and commission to the joining owners. At the same time, it is a store that specializes in selling specific goods, which are strongly related, either the goods of the same brand or a series of specialized goods. Franchise stores generally pay great attention to store decoration, giving people a sense of quality and a unified image. For example, selling goods with traditional characteristics, the store layout highlights the classical beauty; Selling fashionable products, the decoration of the store highlights the modernity. At the same time, franchise stores provide more services than other stores, such as consumer consultation and suggestions.
Chain store: Chain store refers to granting its own trademark, trade name, product, patent, proprietary technology and business model to the franchisee in the form of franchise contract, and the franchisee engages in business activities under the franchisor's unified business model according to the provisions of the contract, and pays corresponding fees to the franchisor. Due to the basic characteristics of franchise enterprises such as unified image and unified management of chain operation, many small-scale and scattered retail stores with the same brand operating similar goods and services, under the organization and leadership of the headquarters, adopt the same business policy and consistent marketing actions, implement the organic combination of centralized procurement and decentralized sales, and realize the combination of economies of scale through standardized operation.
Question 7: How to join, and what is the specific cost, although I don't know what project you want to join! I hope these materials can help you ~ ~ ~
project observation
It is difficult to judge a franchise project only from the superficial situation such as the amount of investment and the number of franchise stores. In fact, entrepreneurs still have to examine the profit model and joining system of the project. First of all, it is best to secretly inspect the joining projects of interest. Go to the franchise stores of the project for consumption, chat with the store or clerk as a customer, estimate the daily turnover, analyze the customer base, consumption cycle and so on; After the investigation lasts for a period of time, see if the results of the investigation are consistent with the contents introduced by the joining headquarters, so as to judge the honesty attitude of the other party. Don't cooperate with dishonest leaders. And if the project has never opened a franchise store at all, or the first store is less than a year old, you will ignore it. Finally, it is necessary to understand the improvement of the franchise system of franchise projects. For example, check the leader's understanding and operation level of the franchise business model to see if he has a set of written and operable franchise management manuals and franchise store operation manuals; See if he is responsible and cautious about the choice of franchisees and the location of franchisees; See if he attaches importance to the interests and follow-up management of franchise stores. The best way for this kind of inspection is to participate in the training organized by the league leaders, and then prepare a lot of questions to "make things difficult" for them to see if they are fully prepared for joining the project.
Notes for editing this paragraph
First, the headquarters should be required to produce a trademark registration certificate. The so-called franchise means that the headquarters authorizes the brand to the franchise store. In other words, the headquarters must have a brand before it can be authorized to franchise stores. In other words, the headquarters must first obtain the trademark registration certificate issued by the Trademark Office of the State Administration for Industry and Commerce. Before joining, franchisees must first confirm that the headquarters does own this brand, so as to join with confidence. Second, the payment method of royalties. Generally speaking, the headquarters will charge franchisees three kinds of fees, namely, joining fee, royalty fee and deposit. The so-called joining fee refers to the fee charged by the headquarters to help franchisees with the overall store opening planning and education and training before opening a store. Royalty refers to the fees that franchisees need to pay for using the headquarters trademark and enjoying goodwill. This is a continuous charge. As long as franchisees continue to use the trademark of the headquarters, they must pay regularly. The payment period can be once a year, quarterly or monthly. As for the deposit, it is the fee charged by the headquarters to ensure the franchisees to effectively perform the contract and pay on time. Among them, due to the continuous collection of royalties, some franchise headquarters will require franchisees to write a check for the full amount of royalties during the contract period when signing the contract. For example, the contract period is five years, and royalties are paid annually. Some headquarters will require franchisees to pay royalties for five years with five checks at a time. When the franchisee meets the requirements of the head office to draw up all the check denominations of royalties during the contract period at one time, he must remember to add a note to the contract. When franchisees close stores and no longer open stores, the head office must return the unexpired royalties to safeguard its own rights and interests. Third, the supply price of the headquarters. In the general franchise contract, the headquarters will require franchisees to purchase goods from the headquarters, and they are not allowed to purchase goods privately. This is often the most controversial part of the headquarters and franchise stores. Because franchisees often think that the supply price of headquarters is high, they purchase from abroad on their own. However, based on the consistency of the quality of the chain system, the headquarters had to ask the franchise stores to purchase from the headquarters in a unified way, which led to disputes. A more reasonable way is for franchisees to ask in advance that the price supplied by the headquarters should not be higher than the market, or it is acceptable to be higher than the market, so as to avoid disputes between the two parties on the price afterwards. Fourth, the protection of business circle. Usually, in order to ensure the operating interests of franchise stores, the franchise headquarters will have a business circle guarantee, that is, it will not open a second branch in a business circle. Therefore, franchisees must be very clear about the scope of the business circle. But the common situation is that the headquarters is not far from the business circle, and opening a second store will affect the business of the original franchise stores, resulting in * * *. In fact, if the headquarters is located outside the security business circle, the franchise stores have no right to * * * *. However, it is worth mentioning that when some chain stores increase or reach saturation, it is difficult to open new stores under the protection of the business circle, so the second brand is developed by accident. It means to use a new brand name, and the business content is different from ... >; & gt
Question 8: What should I do if I open a franchise store and finally create my own brand instead of joining? Whether the franchise royalties can be directly terminated depends on how the contract is stipulated, whether there are liquidated damages or other incidental liabilities for early termination, if there is no direct termination. You should read the contract carefully first.
Question 9: The difference between franchise stores and chain stores. The so-called joining is to join other people's industries and sales methods, and you need to pay the joining fee, brand fee, advertising fee and so on. And you need to sell the products and product prices specified by the other party. A chain store is your own investment and operation. You just use the name of the other store to sell the other's own products. Generally, you don't limit your price and product diversification, but you also have to pay brand use fees and other fees. However, such as Hong Kong Baijia and Wellcome Supermarket, which are all chain stores, do not accept joining; This is self-employed. The branch office serves the head office. For example, I opened a store named * * *, but the expanding store operation can no longer meet the needs of customers, so I need to open another point in other streets, called the first branch of * * *, and if I continue to open it, it will be called the second branch of * * *, and so on. Chain stores refer to many small-scale, scattered retail stores with the same brand and similar goods and services. Under the leadership of the headquarters, they adopt the same business policy and consistent marketing actions, implement the organic combination of centralized procurement and decentralized sales, and realize the combination of economies of scale through standardized operation. For example, McDonald's so-called joining means enterprise organization, which authorizes service badges to franchisees, so that franchisees can use the image, brand and word-of-mouth of joining headquarters to attract consumers to spend in the commercial consumption market. Moreover, before starting a business, franchisees will teach their own know-how and technology. For franchisees, to assist in business start-up and management. Both parties must sign a franchise contract to achieve the cooperation goal of * * * *. However, due to the different nature of joining, the joining headquarters can charge the joining fee, deposit and commission to the joining owners. For example, quick customers. Bubble tea. In my opinion, the branch is for the head office, just like the branch. Chain stores, regardless of primary and secondary, cover a large area and are managed by a leading center. A franchise store is a store where others value you, pay you a certain fee and copy you according to your business philosophy.
Question 10: What conditions do franchisees need and what procedures do they need to go through? 1,: Select the right franchisee; 2. The higher the joining requirements, the greater the chance of success; 3. It is best to "face to face" with the chain headquarters; In addition: ten points for attention when signing a contract. First of all, the headquarters should be required to show the service badge registration certificate. Because the so-called joining is that the headquarters authorizes the brand to the franchise store. In other words, the headquarters must have a brand before it can be authorized to franchise stores. In other words, the headquarters must first obtain the service label registration certificate issued by the Central Bureau of Standards. A while ago, there was a controversy about the chain system of China restaurants. The old and new systems entered the Fair Trade Commission. Later, the losing party was forced to change the brand name, and even the franchisees who had joined the system were forced to change their names. How innocent! Therefore, before joining, franchisees must first confirm that the headquarters really owns this brand, so that they can join with confidence. Second, the payment method of royalties. Generally speaking, the headquarters will charge franchisees three kinds of fees, namely, joining fee, royalty fee and deposit. The so-called joining fee refers to the fee charged by the headquarters to help franchisees with the overall store opening planning and education and training before opening a store. Royalty refers to the fees that franchisees need to pay for using the headquarters trademark and enjoying goodwill. This is a continuous charge. As long as franchisees continue to use the trademark of the headquarters, they must pay regularly. The payment period can be once a year, quarterly or monthly. As for the deposit, it is the fee charged by the headquarters to ensure the franchisees to effectively perform the contract and pay on time. Among them, due to the continuous collection of royalties, some franchise headquarters will require franchisees to write a check for the full amount of royalties during the contract period when signing the contract. For example, the contract period is five years, and royalties are paid annually. Some headquarters will require franchisees to pay royalties for five years with five checks at a time. Then there was such a case. A system franchisee opened a shop for two years and closed down because of poor business, but as early as when signing the contract, he handed in a check for five years' commission to the headquarters. It stands to reason that in the next three years, since the store has stopped using the trademark and goodwill of the head office, there is no need to pay patent fees. However, the head office still rolls the received checks into the bank for withdrawal, which leads to franchisees not only having no business for two years, but also paying the amount of these withdrawn checks! Therefore, franchisees must remember to add a note to the contract when they meet the requirements of the head office to issue a cheque denomination of all royalties during the contract period. When franchisees close stores and no longer open stores, the head office must return the unexpired royalties to safeguard its own rights and interests. Third, the supply price of the headquarters. In the general franchise contract, the headquarters will require franchisees to purchase goods from the headquarters, and they are not allowed to purchase goods privately. This is often the most controversial part of the headquarters and franchise stores. Because franchisees often think that the supply price of headquarters is high, they purchase from abroad on their own. However, based on the consistency of the quality of the chain system, the headquarters had to ask the franchise stores to purchase from the headquarters in a unified way, which led to disputes. A more reasonable way is for franchisees to ask in advance that the price supplied by the headquarters should not be higher than the market, or it is acceptable to be higher than the market, so as to avoid disputes between the two parties on the price afterwards. Fourth, business circle protection. Usually, in order to ensure the operating interests of franchise stores, the franchise headquarters will have a business circle guarantee, that is, it will not open a second branch in a business circle. Therefore, franchisees must be very clear about the scope of the business circle. But the common situation is that the headquarters is not far from the business circle, and opening a second store will affect the business of the original franchise stores, resulting in * * *. In fact, if the headquarters is located outside the security business circle, the franchise stores have no right to * * * *. However, it is worth mentioning that when some chain stores increase or reach saturation, it is difficult to open new stores under the protection of the business circle, so the second brand is developed by accident. It means to use another new brand name, and the business content is exactly the same as the original brand, so there is no need to be restricted by the business circle protection of the original brand. For example, there used to be a housing intermediary chain system, which was like this. In the end, of course, it would attract a group of boycotts from franchise stores. Therefore, in order to protect their own rights and interests, franchisees should clearly state that the headquarters shall not develop a second brand with the same business content when signing the contract. Fifth, the non-competition clause. The so-called non-competition means that the headquarters requires franchisees not to engage in the same industry as the original franchisees during or after the contract expires in order to protect business technology and intellectual property rights. This specification aims to ensure that ... >>