Current location - Plastic Surgery and Aesthetics Network - Clothing company - I'm going to open a clothing store in Xinyang. The target group is women aged 20-35 who have no business experience. What should I pay attention to?
I'm going to open a clothing store in Xinyang. The target group is women aged 20-35 who have no business experience. What should I pay attention to?
The respondents on the second floor are also senior entrepreneurial consultants, so these answers are equivalent to nothing.

Tell you my heart, and I will give points if I am satisfied.

1, location choice: clothing stores are not like food stores and electrical appliances, which are convenient for guests to find outside and affordable. When choosing the location of clothing stores, we should consider the consumer groups, such as clothing cities, large shopping malls and shopping streets, without considering the conspicuous and exposed locations, which not only leads to high parking fees, but also fails to gain geographical advantages. Because consumers buy clothes, buying clothes requires a little comparison, and 80% of consumers consider the fit of clothes before others, so you don't have to worry that they can't find your store.

Therefore, the location should be close to the shops similar to their own products but not as good as their own products.

Consumer: It is located at 15-40, and the age is only approximate. Such people prefer to walk around and have spending power. It is not recommended to be only a lady, because men and women often buy clothes together, and they also like to choose as many suitable clothes as possible in a store together, and they think it is more cost-effective to buy them together. This also involves your business methods. )

Most importantly, when you buy goods and choose styles, you'd better stay in a busy place for a day and see the colors and styles that local people like. First of all, you have people's aesthetics at all levels, so you must be careful, and your shop will be popular, because it is actually very simple to do business with your heart. .