Shenzhen Lisi Fashion Design Co., Ltd. is a wholly-owned clothing enterprise under Hong Kong Yonghua Group. The company's operation process takes international standards and efficiency as the core. From design, production, sales to every detail of the network, Ritz operates efficiently all the time.

Since its establishment in 2004, Lisi Company has been aiming at creating the classic quality of Korean women's wear, and interpreting the self and aestheticism of women in the times with leisure and classics. In terms of market operation, Ritz-Carlton has formed a set of perfect operation concepts after years of market practice, integrating profound Buddhism into the market operation concept, and pursuing the business philosophy of "joint operation, good profit and good way". Carefully investigate and subdivide the market, and allocate resources flexibly and quickly. Form a "win-win" market competition mechanism with the market model of franchise chain operation, and build a healthy framework for the future global brand layout.

brand introduction

Pinwei pinwei

It has both the temperament charm of a Korean lady and the frankness of an oriental mature woman. ...

Classic and exquisite

Meticulous, integrated with European classical style and exquisite nostalgic decorative elements. ...

Lisi brand clothing emphasizes the nature, boldness, fashion and elegance of clothing, and the designer's requirements and selection principles for color are: natural and undistorted, youthful and bright, and avoiding vulgarity. The main design idea of the style: emphasizing timeless and simple system, avoiding fussy wearing, emphasizing simple technology, ensuring cost reduction and facilitating circulation and communication between market and production. Lisi's design aim is to lead the fashion, so that urban women can bloom beautiful vitality and self-confidence calmly in their leisure and fast-paced life.

Brand characteristics

While improving product quality and brand value, we should improve and create our own management mode; With high-quality and fast service, the brand strategy expansion is implemented by adopting the game rules of "fast fish eat slow fish".

design strength

Led by first-class designers, the R&D special team composed of international design consultants draws on the popular information of five fashion centers, so that new products are released from time to time and new ones are released every month, leading the trend vane of women's fashion.

comfort index

Comfort is the cornerstone of eternity. Therefore, the return rate of Lisi women's wear customers is 95%, while the recommendation rate of old customers is 90%. Doing word-of-mouth publicity in advance will make operators too busy.

competitive edge

Lisi actuaries divide different products into different price market positioning, which avoids vicious competition between middle and low-grade products and obtains a better and less competitive market environment.

brand positioning

NE is a modern fashionable women's clothing brand with aesthetic classic style as its route. The temperament of a lady, noble and elegant femininity is the eternal theme of NE. Taking Korean as the main design style and introducing European luxury atmosphere, it is more suitable for the classic style of oriental women.

Ten advantages of joining-

First, the advantages of zero inventory in marketing policy. Minimize the risk of franchisees and let franchisees have no worries.

Second, one-on-one strong support advantage. "One-to-one, point-to-point" terminal management support, tailor-made promotion and marketing strategy.

Third, the advantages of strong media support. Television, newspapers, websites and other all-round media to create publicity, local advertising costs more than half of the support.

Fourth, the advantages of quick response. Combine the two supply modes of ordering and replenishment to track and adjust the goods in its stores in time.

Fifth, strong enterprise strength is the backing. Hong Kong Yonghua Group integrates product design, production and sales. It consists of four subsidiaries, which fully support the growth and development of the brand.

Sixth, brand positioning advantages. At present, there are only a handful of clothing brands that are truly positioned in the middle and high-end grades in China, and Lisi's initial positioning is to lock her eyes on the huge aristocratic market that is about to form in China.

Seven, the unique advantages of origin. As a production and R&D base, Shenzhen, together with the popularity information stations set up in Hong Kong, South Korea, Southeast Asia and other countries and regions, ensures that the brand culture keeps up with the world trend.

Eight, product research and development advantages. Guided by first-class designers, we have introduced a special R&D team composed of international design consultants, and the control of fashion trends, market demand and fashion has reached the top level in China.