Sandro, a French second-line brand, has been acquired by China Company and Shandong Jining Ruyi Wool Textile Co., Ltd. The clothes are very nice and worth buying. Sandro is famous for his concise and exquisite tailoring and style. As a leader representing luxury brands in Paris, sandro has always attracted much attention for creating exquisite and diversified boutique clothing series for men and women.

China and even Asia will be the development focus of SMCP for a long time to come, so it is naturally easier to have a shareholder from China to develop here. It is very likely that every high-end department store in China will see SMCP brand stores in the future. After all, many people want to buy Sandro and Maje now, but there are no stores in their own cities, so they can only find troublesome purchasing or other channels. After the acquisition is successful, the offline experience will become easier.

Evelyne Chetrite, a designer, grew up in Morocco and moved to Paris with her family when she was 15 years old. As a high school student at that time, she often went to flea markets on weekends and began to get in touch with design and fashion. When she arrived at the university, she met Ilan Chetrit. Evelyne Chetrite always came to Ilan Chetrit for advice at school, and later became her husband and a young entrepreneur. Co-founded the brand Sandro with her and opened the first boutique in Temple Street in Paris, France.

In 2008, Didier Chetrit introduced Sandro men's wear after graduating from University of Paris IX. In 20 18, Sandro men's wear cooperated with the famous hip-hop group Wu Tang Team to make a new interpretation of the classic items of Helly Hansen with the style of the 1990s as a reference. The perfect integration of Sandro's urban minimalist aesthetics and Norwegian brand tradition.