In 20 17, Anta officially signed a contract with the Beijing Organizing Committee for the 2022 Winter Olympics and Paralympics, and became the official sportswear partner of the Beijing 2022 Winter Olympics and Paralympics, ranking among the highest sponsorship levels of the Beijing 2022 Winter Olympics.

The uniform design of this Winter Olympics is based on "fast, protective, warm and beautiful", and the meaning is easy to understand. It is necessary to have a high face value, keep warm and cold, and at the same time protect athletes from injury. At the same time, there are many racing competitions in the Winter Olympics, and the design of costumes should also highlight the speed of athletes.

The uniforms of Beijing Winter Olympics athletes set off the Chinese style.

Many China elements of Beijing 2022 Winter Olympics have attracted much attention. The venues such as "Snow Ruyi" and "Snow Flying" are full of Chinese style, and the "uniforms" of athletes from all over the world have also set off a Chinese style on the field.

Dragon is a symbol of the Chinese nation, which means to strive for development. At the Beijing 2022 Winter Olympic Games, China athletes invariably put on dragon robes and launched an attack on medals.

On February 7th, China's Gu Ailing took part in the Beijing 2022 Winter Olympics freestyle skiing women's platform qualifying competition in a golden dragon pattern costume, which was a big steal. In an interview, Gu Ailing revealed that in addition to the golden dragon behind the competition dress, there is also a dragon on her snowboard, and the English word "dragon among people" is upside down. These are all designed by herself, with the aim of showing the world China culture.