HerbertChan, 2% founder and image director, was born in Hong Kong, 1993 graduated from Hong Kong Polytechnic University with a bachelor's degree in fashion design. He won the overall champion of "jazz upyour Levis" jeans design competition and the "fur design champion" organized by the fur industry association.

After graduating from the Hong Kong Polytechnic University, Herbert began to engage in clothing wholesale from 1992 and has been active in the fashion industry for 20 years. 1994, he cooperated with a group of talented professional designers and founded a 2% brand. Today, 2% has become one of the most popular local fashion clothing brands in Hong Kong and even in Greater China.

In recent years, under the leadership of Herbert Chan, 2% has been rated as one of the best brands in Hong Kong and one of the most popular brands among young people by the fashion magazine New Monday.

Up to now, the 2% Group led by Herbert has successfully built itself into one brand after another that is very popular in the market, including the existing 2%,+-×××× HOMME, th: and WIP. It has 32 branches in Hong Kong and nearly 200 branches in Greater China, with networks all over the country.

In March this year, 2% successfully entered the Japanese market to establish 2% Tokyo brand and set up two branches in large first-tier shopping malls, which is definitely the pride of Hong Kong fashion brands.