In recent years, Meris District has made great efforts to cultivate and develop industries with ethnic characteristics, relying on cultural tourism, namely, cultural industry tourism, intangible cultural heritage tourism, ethnic folk tourism and festival tourism, and increasing the number of local residents and villagers through four paths: cultural industry tourism, folk customs projects, ethnic festivals and media marketing.
Increase the driving force of cultural industries, improve a number of industries with strong driving force, cultivate a number of leading enterprises with cultural tourism as the main business and integrated development as the characteristics, and lead villagers to increase their income and become rich through enterprise projects. In the past two years, the government has invested nearly 550 million yuan by attracting investment, improving the industrial chain and tourism elements of four 3A-level scenic spots and three 2A-level scenic spots, developing Ermenqin Scenic Spot, Manggetu East Garden Scenic Spot, Woniutu Huanghua Island Scenic Spot, Jinbi Fruit Picking Base, etc. In the first half of this year, the region received 6.5438+0.466 million tourists, a year-on-year increase of 4.3%.
2. What is the position of tourism in the industrial chain of national economy?
Important position.
The rapid rise of the tertiary industry is an inevitable trend of the development of productive forces to a certain stage, and it is also a symbol of social development. The more developed a country is, the larger its economy is, and the greater the proportion of the tertiary industry in the national economy. Tourism is a service-oriented industry and a typical tertiary industry. As a comprehensive industry, its development can promote the development of the tertiary industry such as transportation, post and telecommunications, commerce, catering services, finance, insurance, culture and health, thus playing an important role in optimizing the industrial structure.
3. Elements of tourism industry chain
The ways of tourism development include:
Industry and other industries are deeply integrated to form industrial tourism.
Tourism emphasizes the leading role of tourism in regional planning, urban-rural integration and new urbanization, and emphasizes the prominent position of tourism in the whole regional industrial structure. Tourism should become the leading industry to realize the organic integration of regional resources, the deep integration of industries and the participation of the whole society, and realize the economic and social development driven by tourism. The specific content is: tourism and agriculture, industry, forestry, culture, sports, medical care and other related industries and industries develop and penetrate each other, and new tourism formats are constantly emerging. The allocation of tourism elements is perfect, the tourism industry chain is long and the added value of products is high. It has a strong comprehensive driving and promoting effect on tourism, such as investment, taxation and employment. Promote the transformation and upgrading of tourism, from the scale growth development model to the quality and efficiency development model.
The strategic position of tourism is determined with the participation of various departments.
Global tourism emphasizes that the whole society and all departments of tourist destinations actively participate in the process of tourism development, construction and management. First of all, the strategic position of tourism in county development is determined, the policy environment for tourism development is good, the government attaches great importance to tourism development, the departments coordinate well, and the supporting policies and support for tourism development are strong, forming a * * * understanding of tourism development in the whole society. Secondly, tourism planning is integrated with economic and social development planning, urban and rural planning and land use planning.
Market supervision is strong and tourists travel smoothly.
Global tourism emphasizes the whole process guarantee from tourists entering the destination to tourists leaving the destination. It is necessary to strengthen supervision, strengthen tourism law enforcement and maintain a good market order. Establish a control mechanism for the carrying capacity of tourism resources and the total number of tourists, as well as a safety early warning and emergency mechanism during peak hours, and create
Residents' hospitality, pride in local life and healthy and orderly market order directly affect the local tourism image.
Global tourism emphasizes the idea that everyone is a tourist image and everyone is a tourist environment. Residents and tourists are organically integrated, and tourists emphasize deep experience. Foreign tourists can not only appreciate the local natural scenery and customs, but also deeply participate in the experience of the lifestyle of local residents, feel the attitude of local residents and integrate into the local daily living environment. Therefore, residents' hospitality, pride in local life and healthy and orderly market order directly affect the local tourism image. It is necessary to vigorously improve the happiness index of residents, establish a reasonable benefit-sharing mechanism, promote local people to actively participate in tourism development, improve their cognition and satisfaction with local tourism resources and tourism image, and make tourists fully satisfied with the tourism experience and local culture and improve their satisfaction.
4. Extend the tourism industry chain
Grand tourism is a tourism development model with high industrial relevance and multiple comprehensive benefits to meet the growing, diversified and multi-level tourism needs of tourists and the continuous extension and expansion of the tourism industry chain. It is more extensive and comprehensive than traditional tourism, and it is an inevitable model for the development of tourism industrialization to enter a mature stage.
Grand tourism is a new industrial model integrating economic, social, cultural and political factors, and it is a sustainable tourism industry in the sense of Scientific Outlook on Development. The industrial characteristics of tourism determine its direct and indirect relationship with other industries, as well as its forward and backward pulling effects. The development of tourism has become a new economic growth point and pillar industry in many areas. At the same time, the essential characteristics of tourism also determine its relatively high efficiency and low pollution, provided that it is supported by primary, secondary and tertiary industries. Give it satisfaction, thank you!
5. What does the tourism industry chain include?
Engaged in tourism product management according to the industrial chain.
1. Direct tourism enterprises include travel agencies, restaurants, restaurants, tourist shops, transportation companies, tourist attractions and entertainment places.
2 tourism auxiliary enterprises include management companies, service companies, film and television companies, publishing units, communication facilities, food, health and other life service departments and industries.
3. Development institutions include relevant government agencies, tourism colleges, tourism research institutions, etc.
According to the main business resources used in tourism activities.
1. Labor-intensive tourism enterprises
2. Capital-intensive tourism enterprises
China In recent years, American tourism has developed rapidly. After all, people are more or less rich and have plenty of vacation time.
Tourism is also a good way to support the development of poor areas, and the overall effect is good.
In the future, the tourism industry will be more closely linked with the e-commerce Internet, and everything from staying in hotels to dining to tourist attractions will be inseparable from the Internet.
6. The structure of tourism industry chain can be generally divided into
Rural tourism industry chain mainly includes upstream enterprises, core enterprises, downstream enterprises, supporting enterprises and related institutions.
The upstream mainly includes enterprises related to agriculture, forestry, animal husbandry and fishery, agricultural and sideline products processing enterprises, handicraft processing enterprises, rural tourism products related material supply enterprises, tourism planning enterprises and so on. The middle reaches mainly include farmhouses (family hotels), sightseeing and picking gardens, high-tech demonstration parks, ecological agriculture parks, citizen agriculture parks, leisure and holiday farms and folk culture villages. Downstream mainly includes travel agencies, travel network companies, surrounding tourist attractions, city hotels and cultural media companies. Supporting enterprises and related institutions mainly include transportation, environmental protection, water and electricity, medical care, finance, communications and related government departments, rural tourism associations, farmhouse associations and so on.
Among them, upstream enterprises mainly provide raw material supply, leisure agriculture and rural tourism product creativity and design for core enterprises; Downstream mainly acts as an intermediary between core enterprises and tourists, and carries out passenger transportation and
1. The domestic tourism market has huge growth space and will maintain rapid growth for a long time to come. At present, the middle class in China accounts for 20% of the total employed population. If the annual growth rate is 1%, the middle class can reach 40% of the total employed population within 20 years.
This middle class, born in China, where the American economy is growing rapidly, has also brought American tourism into a new stage in China.
At the same time, China and the United States are close to becoming global leaders in tourism infrastructure. Taking car ownership and national high-speed rail construction and development as examples, China has the world's number one car ownership and the longest and fastest high-speed rail facilities, which will provide China people with better travel conditions than other countries.
Therefore, tourism is still the most potential industry, while China and the United States still have great room for development in the future and will develop rapidly for a long time.
2. The stratification of tourism consumption is gradually emerging, and tourists' pursuit of tourism service quality is deepening. Driven by economic and social development and income increase, with the gradual growth of young tourists such as post-80s and post-90s, mass consumption has shifted from subsistence consumption to development consumption, and the demand for enjoyment tourism consumption has increased steadily, and consumption stratification has accelerated.
At the same time, the coexistence of tourism consumption popularization and structural differentiation is more obvious, and niche markets are constantly emerging, but leisure and sightseeing needs will coexist for a long time. From the mass market, the number of tourists and consumption have been growing steadily for many years. At the same time, middle-class tourists are increasing, and they are more and more willing to choose free travel.
At the same time, cruise tourism, RV tourism, outdoor adventure, natural history tourism, polar tourism, wedding tourism, sports tourism, e-sports tourism, research tourism, graduation tourism, film and television tourism, customized tourism and other niche tourism markets are blooming everywhere, and the long tail effect is gradually obvious.
According to relevant data, in recent years, people's tourism consumption in the United States has obviously escalated, and tourists are more willing to spend money to experience, and they are more pursuing quality and individuality in terms of food, clothing, housing and transportation. Newly upgraded products such as private tours, customized tours and local tour guides on the platform have become network celebrities.
With the growing demand of the middle class for high-quality and personalized tourism, consumers are less and less sensitive to prices and more willing to spend more money on high-quality products. Good products with good service quality will stand out in the future.
This trend has already appeared in Europe and America, and China is also developing towards this trend.
3. With the gradual maturity of Internet technology, online travel will gradually rise. Thanks to the rise of new products such as smart phones and tablets.
In recent years, the development speed of online travel mobile terminals has improved significantly. With the more convenient and personalized user experience, the fast-growing online travel will also become a new booster to promote the long-term prosperity of China's tourism market.
In 20 13 years, the market share of online travel in China was only10.6%; By 20 17, the online rate increased to 3 1.5%, an increase of 20.9 percentage points.
In 20 18, the online travel market penetration rate rose to 36.9% again, setting a record high, and will gradually increase in the future.
It is predicted that in the next 3-5 years, the online penetration rate will continue to increase, and the online travel market in China will maintain a high growth rate of 10%-20%, exceeding the single-digit growth rate of developed countries such as the United States.
4. The integration of culture and tourism will lead the tourism industry to upgrade again. After the establishment of the Ministry of Culture and Tourism, it will further clarify the working ideas and key tasks of the country to promote the integrated development of culture and tourism. 20 19 the meeting of directors of the national department of culture and tourism pointed out that the integration of culture and tourism has achieved initial results.
Under the background of the integration of culture and tourism, tourism has become a highlight of all walks of life. Next, the Ministry of Culture and Tourism will focus on promoting the integration of ideas, functions, industries, markets and services.
Cultural tourism integration will be the key work.
1) The main business needs to meet the conditions of distinctive features, good foundation and certain competitive advantages in the region. It can be a rural industry or an imported product.
2) The development value of the main business should be recognized by the market, and the market potential should be tapped through questionnaires and interviews.
3) Industrial development environment, including location importance, convenient transportation, policy support environment and public service facilities. , there should be a certain foundation.
2. Excavate unique selling points and detonate major projects. Aim at the main business, create characteristic main projects, and detonate the market through four modern means.
1) scale and marketization. By integrating resources, expanding fields, enriching varieties and upgrading technology, the original scattered or small-scale business will be pushed to a large-scale development model to achieve the current scale benefits. At the same time, market-oriented functions are implanted to increase consumption points such as sightseeing, photography and weddings.
2) Creative branding. Re-process the main business with creativity and turn it into products and commodities. By holding large festivals, international exhibitions, national competitions, etc. It will further become a national and even world-famous brand product or commodity. Greatly improved the value and income of creativity.
Two. Developing front-end products and promoting front-end products with theme elements refers to integrating tourism elements based on the main business, creating a diversified theme product that is considerable, tourable, affordable, feasible and experiential, and extending the tourism chain of front-end products with the main business.
1 atmosphere building, theme sightseeing, and characteristic industry landscape sightseeing. Industry itself is a kind of landscape, and large-scale industry is easy to form visual impact and ornamental value. Global landscape sightseeing, combined with the industrial theme, forms the landscape pattern of rural global space through measures such as theme landscaping of leisure facilities, theme landscaping of residential areas and theme scenic spots. Production sightseeing, through getting through the production process, realizes the landscape of production resources and makes the production process a unique landscape.
2. Cultivate business forms, create theme shopping, and form a theme shopping system with selling goods, stores and ways. Theme commodities, build a theme pan-product commodity system, build a theme commodity brand, innovate pan-industrial products, and derive living utensils, cultural and artistic commodities, body care products, health care products, etc. The sales location is contextualized, and the integration of agriculture and tourism is adopted, so that tourists can appreciate beautiful countryside, stimulate demand power, form orders, realize direct production and consumption, and realize urban-rural linkage.