A planning book is a text that plans future activities or events and shows them to readers. The planning book can provide strong guidance for the whole activity and find out the shortcomings of the activity. Generally divided into: business plan, business plan, advertising plan, activity plan, marketing plan, website plan, project plan, public relations plan, wedding plan, medical plan, etc.
Second, the writing skills of event planning
1, the organization must be clear and the classification should be reasonable, which generally includes the following parts:
Activity purpose, feasibility analysis, activity content (this is the most important), division of labor (including work promotion), budget.
2. Activities should include the following aspects:
Publicity (including publicity form and publicity schedule).
Registration (also called entry method, including registration time, registration method, entry requirements, etc. ).
Activity form (this is the real content of the activity, including what links the activity is divided into, what each link is, and if it is a sports competition, it should include the rules of the schedule and so on. )
Activity process (this should be written from two aspects, one is the big process, that is, what to do in each link of the whole activity process, when to publicize, when to compete at which stage and so on. ); The second is the small process, that is, the process on the day of the official competition or activity. Strictly speaking, this part of the process should not be what the staff have to do, but only the activity-related content, similar to the party program, but the process that the audience and competitors should know. Generally speaking, for outsiders, there are only small processes in planning)
Awards (including award setting, award methods, sharing rules, etc.). ), precautions (specific analysis of specific activities).
3, the division of labor should be in accordance with? What kind of job? Classify the staff, and at the same time name the completion time of each job (this piece must be detailed, and the responsibility must be implemented to people).
4. The budget should be reasonable (field trip), there should be room for turnover, and at the same time, you should learn? You can't be stingy with your flowers, but you must save what you save? .
If you want to sponsor an activity, you must make a sponsorship invitation separately.
6, planning language must be refined, there are words, not wordy, not vernacular.
7. Planning should emphasize unified format, and blank lines should be unified, including line spacing, font size and shortening progress, so as to be clear and tidy.
Three. Matters needing attention in activity planning
1, you can make pages specially for the planning book, and strive to be concise and dignified. The planning book can be packaged, such as using the designed logo as the header, illustrated and so on.
2. If there are attachments, they can be attached to the back of the planning book or bound separately;
3. The planning book should be bound from the long side of the paper;
4. A big planning book can have several sub-planning books.
Four. 20 17 Dragon Boat Festival Theme Scheme
Shopping mall Dragon Boat Festival activities I. Activity analysis;
The fifth day of the fifth lunar month is a traditional festival in China? On the day of the Dragon Boat Festival, in order to celebrate the Dragon Boat Festival, commemorate Qu Yuan and preserve folk traditions, Shanghai Chuangu Culture Communication Co., Ltd. organized a number of publicity activities to celebrate the Dragon Boat Festival in conjunction with Shanghai public relations company, anniversary celebration, Shanghai event planning, venue layout, Shanghai party planning, party planning and launching ceremony, so as to achieve the following objectives? Fun and education? The purpose of; And give back to customers, hoping to improve the popularity of shopping malls, attract people, provide customers with a warm shopping place, increase the turnover of activity days, and let customers feel an unforgettable Dragon Boat Festival.
Two. Activity time: 2065438+May X, 2007? X days
Third, the theme of the event: Dragon Boat Festival is beautiful, shopping is happy.
Fourth, the promotion method
commodity sales promotion
1, "Beautiful Zongzi at Dragon Boat Festival, Full Shopping"
Activities: During the Dragon Boat Festival in May, you can get a beautiful zongzi free of charge in the service center with a computer receipt after shopping in 88 yuan. Each store is limited to 200 pieces while stocks last.
2. Commodity display
(1) The purchasing department requires suppliers or manufacturers to make promotional zongzi for Little Dragon Boat, one for each store (because it is convenient for manufacturers to sell, we provide the location free of charge, and cooperation is feasible);
(2) During the promotion period, stores with geographical conditions outside the venue are required to put the Xiaolong boat outside the venue for promotion; Shops without geographical conditions are required to be placed in the owner's passage or where the passenger flow is concentrated, so as to promote the atmosphere of holiday shops and commodity sales;
(3) All stores are required to use freezers to display various brands of zongzi in a large area during the promotion period. June 10? Except for three days in the freezer on June 5438+02, Shanghai Chuangu Culture Communication Co., Ltd. specializes in Shanghai public relations company, anniversary celebration, Shanghai event planning, venue layout, Shanghai party planning, party planning and launching ceremony. It is suggested that each store put 4-6 zongzi in the main channel for sale;
Special sale of goods
During the promotion period, Zongzi and its holiday-related commodities (such as yellow rice wine, frozen food, drinks and other foods, transparent soap, shower gel, insecticidal water, mosquito-repellent incense and other products) are all sold at special prices.
Activity promotion
1, "Dennis guessed zongzi, and it was overpriced."
(1) Activity time: May x? X days
(2) Activity content: Where is May X? During the X-day promotion period, customers who shop all over 88 yuan in various supermarket chains can participate in the "Guess Beautiful jiaozi" activity with computer receipts;
(3) Activity mode: set up a promotion desk at the entrance of the shopping mall or next to the freezer, which is not priced or easy to change; Let customers guess the brand and price of zongzi seeds; The price of the goods executed by the purchasing department must be quite low, and they should be sold to customers at unexpected prices, so that customers can feel the tangible benefits and lay the foundation for the next sale after the holiday.
2. "Dragon Boat Festival in May, Stimulating jiaozi Competition"
Operation steps: Does the purchasing department negotiate the zongzi materials? Are the materials in place? Activity promotion? Each store organizes competitions;
Competition prizes: take jiaozi yourself, and take more packages.
Verb (abbreviation of verb) related propaganda
1, two "Zongzi Hanging Flags" stores hang publicity.
2. Leaflet publicity
3. Off-site posters and live broadcasts
Cost budget of intransitive verbs
1, "Dragon Boat Festival exquisite dumplings, when shopping is full" activity: each store is limited to send 200 exquisite dumplings *22 stores = 4400;
2. Activities: (The quantity and price are determined by the promotion of sponsors in various stores);
3. "Dragon Boat Festival in May, Tangyuan Competition" activity: Tangyuan bulk rice is 30 kg per store *22 stores =660 kg;
This paper mainly talks about the writing skills of a simple event planning scheme. In the following tutorials, we will introduce the cases of the official event planning scheme of enterprise WeChat one after another.