Font method

Font is one of the most common and important elements in logo. By using design techniques such as custom collage, curves and angles, you can create unique and personalized forms from traditional fonts. In addition, designers can also use their own fonts or handwritten fonts to express brand personality and style.

Icon method/shape method

Icon method/shape method takes simple icons and shapes as the main elements of logo. Designers can use basic shapes such as geometry, lines and circles, as well as the application of vitality and fluency to create forms that can express brand recognition. Such designs are usually easy to identify, energetic and clear.

Pattern method

Pattern method usually uses complex graphic images or eye-catching design schemes. For a long time, countless possible symbols and patterns have been used in trade signs in order to better convey brand information, attract users and build trust and memory in brands. Although this kind of design has amazing creativity and imagination, it also requires that the design still has fineness after completion, which is suitable for a wide range of application environments and target audiences.

Combination of glyphs and graphics

The combination of glyphs and graphics is also a common method in logo design. According to brand characteristics, designers can combine words and patterns to create a more vivid and memorable form. For example, a simple twisted text can be beautifully combined with a gentle shape.

No matter which design method you choose, you need to follow the following basic principles:

clear and easy to understand

Meet the needs of brand image and target users.

Unique and differentiated.

High performance can be used in various media and environments.

In a word, designing logo is a challenging job, which requires designers to deeply understand the brand spirit and target audience, and create visual effects suitable for brand image and audience needs through different design methods.

Zhonghui Design Original Logo Design Works

The above is provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design. I have been deeply involved in the design industry for many years, and many design cases are available for reference. I hope it helps you.