From the appearance, the symbol of Lao Fengxiang is a red phoenix, which should also be "Lao Fengxiang". In China's traditional understanding, Phoenix means nobility and auspiciousness, so Lao Fengxiang's jewelry is naturally a symbol of nobility, elegance and auspiciousness; The red phoenix seems to be taking off, which means that the business of "Lao Fengxiang" is booming; Laofengxiang is an old brand with a history of 100 years, and it is very prestigious in the jewelry industry.

Lao Fengxiang is a top 500 enterprise in China, a century-old national brand and a famous jewelry brand in China. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848.

The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. China is a classic jewelry brand spanning three centuries.