1, different pricing: Audi also has obvious advantages in the first-line camp of luxury brands, that is, the pricing of models is basically lower than that of Mercedes-Benz and BMW. The lowest price of Cadillac is around 290,000, and Audi a4l, Audi q3 and Audi a3 can also be bought at a price of 290,000. Why buy Cadillac when you can buy Audi in the first-line camp? This is the consumption psychology of many people.

2, luxury is different:

Compared with Audi, Cadillac is actually a bit like Mercedes-Benz, paying more attention to luxury, but it is difficult to reach the height of Mercedes-Benz due to brand influence. The advantage of Cadillac lies in its size. Otherwise, how could it become a presidential car? In terms of body size, the big body looks more high-end, which will also cause inconvenience in driving, resulting in Cadillac invisibly lacking some consumer groups-some female users. Generally speaking, female users prefer to operate small and exquisite vehicles.

3, the gap is different:

Cadillac's biggest advantage over Audi or other first-tier luxury brand rivals lies in its high cost performance. If you only have enough money to buy a low-priced Cadillac, you can hardly buy other Audi models, and the low-priced Cadillac is cost-effective; With Cadillac's money, you can basically buy low-end models of other Audi models, and the configuration will naturally be much more than them.

However, there is a gap between Cadillac and Audi. The most obvious is the lack of sense of science and technology. Just mentioned that Cadillac is cost-effective, mainly reflected in practical configurations, such as rear air outlet, regional air conditioning, keyless start and entry system ... but in those configurations that can explain the sense of technology, Cadillac is still relatively weak, such as automatic parking, panoramic sunroof, electric trunk and headlight cleaning device. Some functions may not be commonly used, but they are better than others.

Finally, in general, Cadillac and Audi are not only Audi, but also far behind the first-line luxury brands. The lack of brand influence is inevitable. With grades, face is not enough. Insufficient brand influence will also lead to low vehicle maintenance rate and affect Cadillac sales.