Xinzheng Yuecheng Hotel belongs to Samsung. Xinzheng Yuecheng Hotel is located in Building 24, Feiyu Electromechanical City, the northwest corner of Qiushi Road, Shuanghu Avenue, longhu town, xinzheng city, Zhengzhou. Xinzheng Yuecheng Hotel, supported by Chinese style design, integrates China elements and China culture into the hotel brand. This paper puts forward the brand concept of letting guests find secluded places in impetuous cities, so as to calm down and sleep soundly, and transforms the basic needs of guests for eating, living and playing into the enjoyment of resources and the satisfaction of value-added services to customers, and pays attention to service and customer experience, space and spirit, and experiences the sales concept of giving guests a comfortable hotel stay effect at three levels.