As the saying goes, "getting up early is not beneficial". As a driving force, channel policy determines its own control and manpower, and realizes the accelerated operation of channel logistics, cash flow and information flow, which is favored by many providers. The formulation of channel policy involves many factors. Before the discussion, the author made two constraints: because there are delays in the other three stages of the product except the lead-in period, the author does not discuss it from the perspective of product life cycle. In addition, this paper is only applicable to distributors who are relatively rational in decision-making and planning, have large digestion capacity and small unit cost investment. The premise of the policy is that the market has no advantage. Some gift companies with good brand resources will control the inventory of dealers by virtue of their own brand power. Especially in the closing stage of the company, the business personnel are under great pressure, and the city forces the dealers to eat more food. If there is no considerable strength to counter this brand power and analyze the nervous spirit of dealers, the inheritance of channel policies will be hindered. Unreasonable and tense distribution layout refers to the tense channel horizontal debate in the market. Therefore, the channel policy is decentralized, and dealers are worried about it. They are afraid of falling prices and unprofitable, and dare not purchase in large quantities. Stupid reaction and speed measures always have to be at least half a beat faster than the hand to win the market opportunity. If the above three environments appear, enterprises must make corresponding supplements to control the formulation of policies. Brand disadvantage can be entrusted with larger price difference space or supplemented by other rich human resources, and it needs to invest more market expenses than rivals in the process of competing with rivals; Distribution is like a person's mental state. If you are impatient and can't do anything well, you must mediate in time. You can't be timid because of the temporary sales pressure, which will make you more and more tired and the policy fee will be wasted. Business people who answer and execute quickly have rich market experience, insight and handling skills. These conditions can only be accumulated and learned by themselves happily. Do not blindly finalize the policy situation. Some sales managers like cost strategy very much when finalizing the channel policy situation. The company can reduce the cost as much as it can give me operating space, and the delivery result is obviously agile. In fact, dealers are not always black and white, they are often eager to promote their products at a price, especially smooth and fast products. On the contrary, the cost increase will only break through the cost balance to a certain extent and intensify the competition among dealers, and it will not continue to grow and develop because of the support of the company. In addition, some channel policies are not enthusiastic enough. For example, other regions apply for channel policies, and in order to protect their own regions from being hit, they hastily formulate corresponding cost strategies to resist the surrounding markets. This seemingly serious attitude towards the region is actually an unwarranted waste of the company's expenses.