Most couples want their wedding to be creative. They generally think that traditional weddings are too old-fashioned and formal. Ms. Jiang, the wedding planner, said that more than half of the newlyweds hope that every detail of the wedding banquet will leave a novel and beautiful impression on the guests. Mr. Pan often attends weddings, and he doesn't feel very impressed. "Many weddings seem too formal and procedural. I have been looking forward to the early end of the ceremony ... "But since last winter, Mr. Pan has found that many couples' weddings are no longer so procedural, and some even play selfie movies to introduce some stories and experiences of the two. "This is very interesting. Sitting down, half an hour passed quickly, and it felt like watching a love movie. " Mr. Pan said.

Shooting a wedding microfilm requires a certain scene, but also drafting a script, and then using professional camera equipment to reproduce the couple's love story, marriage proposal scene and other scenes by shooting. At the same time, in order to achieve professional results, the filmed MV also needs to spend a lot of thought on a series of work such as post-editing, color matching, dubbing and special effects. Gao Pingnian introduced that wedding blockbusters must be customized by the newlyweds themselves, designed scripts, and filmed and edited into unique films. They will design their own scripts according to the requirements of newcomers, from the title to the theme song, all tailored. Because of this, the production cost of wedding microfilm is not low. Although expensive, it is still favored by many newcomers. Because in the minds of newcomers, seeking novelty and difference is not the ultimate goal, but seeking "uniqueness".

In addition to filming their love stories and proposing marriage, some post-80s and post-90s couples began to pursue dynamic wedding "microfilms".

Nowadays, couples are no longer satisfied with flat wedding photos, but want to record some tidbits in the process of wedding photography with images, which is equivalent to recording a love movie staged by a couple wearing ancient costumes.

Wedding photos can only show the state of a certain moment. Flat things have no language or action, but filming can better preserve the real process and be more memorable. Because this dynamic wedding photo needs to be produced by a professional team, it is much more expensive than ordinary flat wedding photos.