The children's home textile market is almost blank, and the phenomenon of low price, high quality and low quality is widespread.
Xiangyang Decoration Network learned that a reporter interviewed Ms. Xin, who is studying in Melbourne, Australia, and learned that the children's home textile market is very mature in western developed countries. Ms. Xin told the reporter, "In Melbourne, children's home textiles are sold in large supermarkets such as K-mart and Target, and maternal and child chain stores such as pumpkinpatch. The varieties are similar to those of adult home textile products, such as mermaid pattern, hellokitty, Altman, cat and mouse, which are preferred by foreign children.
Moreover, it is basically produced by regular manufacturers, with perfect quality assurance such as return and exchange, and the price is relatively cheap. Generally speaking, materials with higher prices are healthier and more environmentally friendly. Compared with the mature foreign children's home textile market, the domestic children's home textile market is almost blank. People from Xiangyang Decoration Network visited many home textile sales stores in the city.
It is found that compared with adults, the types of children's home textile products are obviously less, and even some businesses in the store do not sell children's home textile products at all. Mr. Li, the stall owner of a bedding wholesale market, told the reporter, "Most of the home textile wholesale stores are mainly adult home textile products, mainly wedding home textile products. Ordinary stores also store a small amount of cartoon patterns or pink goods, but the people who buy them are not just infants. The size of children's beds is mostly around 1.2, while the size of ordinary bedding is relatively large, so parents often have to make do with buying large sheets." Ms. Song, a citizen, told us, "Children's bedding is really hard to buy! Because it was the first child, the couple felt that they must raise their daughter like a little princess, so during pregnancy, she began to prepare clothes and bedding for the child, but at that time, she ran to many stores and didn't buy bedding that met her heart. The price is particularly expensive and there are few appearances. Finally, I can only use small sheets and quilts made of cloth cut by my mother-in-law. So this time, the child will sleep in separate beds with us, and I decided to decorate her princess bed.
This is the eighth home textile shop visited by Ms. Song. "There are too few colors and the price is not cheap." Although there are many kinds of children's home textiles sold in online shopping malls such as Taobao and Paipai, many consumers leave comments and the quality is not satisfactory. Netizen "Bitter Coffee" said, "I bought bedding for my children all morning from Taobao, and finally I planted it. When you open the package at home, the smell of kerosene is particularly pungent. I dare not look at the waste water after washing, and the color fading is particularly serious. How can the quality of things given to children be so poor, and finally they can only buy them again. "
However, the price of children's home textile products responded by consumers is too low, and manufacturers feel very wronged. A person in charge of a home textile manufacturer who asked not to be named told the reporter, "For children's home textile products, many people may think that the materials used are less, the design is simple, and the price should be lower. However, what consumers ignore is that the use of children's bedding fabrics also needs to be cut from a large number of whole fabrics.
Not used' leftover'. Especially since the implementation of the new national textile standard, the market entry threshold of children's home textile products has been improved, and the regulations on color fastness, formaldehyde content and environmental protection certification are quite strict, which invisibly increases the production cost of children's textiles. On the other hand, the poor quality of children's home textile products is because some unscrupulous merchants have grasped the psychology that consumers want to be cheap and make their children happy, and reduced the cost to produce some inferior products for huge profits. "The children's home textile market has great potential. Who will be the first person to eat the cake? A person from Xiangyang Decoration Network said that in recent years, the number of consumers asking about children's home textile products has increased significantly. In the first half of this year, they also tried to sell more children's bedding, but the effect was not satisfactory. " The goods are heavily pressed. Not as good as wedding supplies. Most customers who buy wedding supplies only pay attention to quality and brand, and the colors are basically the same. It can be said that all colors will be bought by customers. But customers who buy children's bedding are much more picky. They want a variety of patterns, basically asking about anime images, and only a few are produced by manufacturers. For children's home textile products, generally speaking, customers ask more and buy less. "
Consumers' response to the feedback from dealers that children's home textiles are not easy to buy is more interesting. The insiders of Xiangyang Decoration Network randomly interviewed 30 pregnant customers in several hypermarkets and found that 26 people would buy home textile products specially for their children. Some people 1 1 will pay a higher price for their children to buy high-quality home textile products such as environmental protection materials, among which 20 customers said they would refer to their children's opinions when choosing bedding.
The market potential of children's home textiles is huge. Who will be the first person to eat the cake? A person from Xiangyang Decoration Network said that in recent years, the number of consumers asking about children's home textile products has increased significantly. In the first half of this year, they also tried to sell more children's bedding, but the effect was not satisfactory. "The pressure on the goods is quite serious. Not as good as wedding supplies. Most customers who buy wedding supplies only pay attention to quality and brand, and the colors are basically the same. It can be said that all colors will be bought by customers. But customers who buy children's bedding are much more picky. They want a variety of patterns, basically asking about anime images, and only a few are produced by manufacturers. For children's home textile products, generally speaking, customers ask more and buy less. "
Consumers' response to the feedback from dealers that children's home textiles are not easy to buy is more interesting. The insiders of Xiangyang Decoration Network randomly interviewed 30 pregnant customers in several hypermarkets and found that 26 people would buy home textile products specially for their children. Some people 1 1 will pay a higher price for their children to buy high-quality home textile products such as environmental protection materials, among which 20 customers said they would refer to their children's opinions when choosing bedding.