Whenever the Lunar New Year comes in China, well-known brands will release Spring Festival products, especially series products, according to the animal signs of the New Year. As an important part of China's traditional culture, the "Zodiac" has become the main source of inspiration for fashion design.

2022 is the year of the Year of the Loong. In the traditional culture of China in China, the "tiger" has always been the representative of energy and rights, and is respected by people. In literary novels from ancient times to the present, "evil tiger" and "warrior" have always occurred in the form of collocation CP. Everyone likes to use "tiger" to praise the bravery and tenacity of soldiers, and there are high-spirited sentences such as "valiant soldier", "tiger enters the door" and "tiger devours Wan Li". Ordinary people always like to use words such as "energetic", "dragon and tiger leaping" and "tiger and tiger thriving" to describe a person's mellow mental outlook. Small toys designed by tigers, such as tiger head bags, tiger head shoes and cloth tigers, will also be placed on tigers to ward off evil spirits and protect children. Such a profound cultural connotation of "Tiger Culture and Art" provides endless writing ideas for the brand's the Year of the Loong series products. It's really helpful to see the special jobs offered by famous brands in China in the Year of the Loong.

This is also a rich "tiger"

Famous brand: Li Ning

Li Ning has written a series of products with popular trends and lovely design styles. In this series of products, the main pattern design of Wang Caihu is interesting, and the magical and lovely tiger is explained with illustrations. Among them, there are little evil tigers inspired by fitness, Macey tigers who are naive or sitting or lying down, and traditional cloth tigers under the interpretation of fashion trends. The lovely tiger holding the red torch is dedicated to the highlight of Mr. Li Ning's career. At the same time, the main pattern design also uses elements such as cash cow, treasure plate, gold ingot and wallet. All these are China people's favorite festive expressions during festivals, which promote the money grabbing activities during the Spring Festival.

The products of "Golden Bean" include clothing, shoes and fashion trends. The brand image of Wangcai Lake is properly integrated into winter windbreaker jackets, long skirts, hooded sweaters, sweaters, shirts, T-shirts and their handbags, sun hats and bibs through embroidery patterns or woven labels, so that the whole set of the Year of the Loong clothes can better highlight the characteristics of China traditional culture in China.

Sean Xiao, the global brand spokesperson of Li Ning's fitness fashion products, first put on red clothes to help transport, and designed a black T-shirt with a gold-red coat and a cute tiger pattern. Or design a sweater with a red embroidered gold cloth tiger pattern, overlapping with a white shirt, and easily create the richest and most popular design in the Year of the Loong.

This is also a lovely "tiger"

Well-known brand: Ordos

Tigers are fierce? Ordos tells you that tigers can be cute.

You see, although tigers are covered all over, it is a deeply lovely feeling. Looking forward to the new year, you can not only enter the active battle anytime and anywhere, but also remain innocent.

The energetic little dragon adorns the chest of the white sweater, making the clothes and trousers "live" instantly. I hope you can be as lively as it is in the new year.

Or decorate the socks with tigers. The tiger, which is full of "wild plant sense", is the leisure atmosphere of the Spring Festival.

This is also a "tiger" with a sense of the times

Well-known brand: FLONAKED

FLONAKED's previous cross-border marketing with Universal Pictures, Minions Minions, was very popular. This time, in order to better write the the Year of the Loong series products in spring and summer of 2022, Wendy, a well-known brand founder and interior designer, turned her attention to our personal series in the Forbidden City, so that the classical culture of China can be interpreted in fashion in contemporary clothing.

"Tiger" has always been regarded as the representative of power and ability, which may also be the reason why there are many collections related to tigers in the Forbidden City. Wendy prefers to collect the flying tiger flag embroidered with red gauze, which is a common flag game prop used by the Shengping Department, a training institution in charge of Chinese opera performances in the Qing court. The tiger brand image in this picture is very special. It's not the fierce look in traditional memory, but a grin and an innocent look, which naturally has no prestige.

(Red Yarn Embroidered Yunfei Tiger Flag in the Palace Museum)

Interior designers printed this lovely tiger on the front of camel suit and the back of red hooded sweater, so that people can clearly see the detailed panorama of this lovely tiger.

Interior designers also set off another collection of the Palace Museum, Guanglu Tongchun, to contrast tigers and make them happen on both sides of baseball uniforms at the same time-the front is a playful tiger head pattern, and the back is all printed patterns of Guanglu Tongchun collected by the Palace Museum, which is luxurious and colorful.

The style of baseball uniform is aging, and it has a sense of street, which makes precious cultural relics have a sense of fashion trend in an instant. The color matching of dark green and black also complements the color of oil painting. Interior designers convey the auspicious meaning and good wishes of China people since ancient times in the form of fashion trends.

Interior designers also integrated the tapestries of Qianlong period collected by the Forbidden City with hooded sweaters. The emphasis of beading on the front makes the tiger full of personality and pays more attention to the back. It is a printed picture of the combination of "Red Yarn Embroidered Flying Tiger Flag" and "Jade Hall and Wealth on Gold and Silver Line" velvet tapestry. Fierce (cute) tigers appear in colorful scenes such as magnolia, begonia, peony, cordyceps and bamboo. , showing the vivid scene of dragon and tiger leaping and jade hall riches and honour.

The short black suit with tiger head and ribbon that Charlie wore in sports is also from FLONAKED. It depicts the tiger's vivid facial emotions with stitch-by-stitch embroidery processing technology, and with ribbons, it looks like a photo album of tiger beard, which also makes the whole coat more dynamic when walking. However, the short dress design scheme enhances the golden proportion figure in visual effect, weakens the sense of the age of the suit, and makes the traditional culture of China young and cheerful at once.

This is also a noble and brave "tiger"

Well-known brand: An Jiechen

Angel Chen 2022 New Year's special series products continue the clothing art aesthetics of famous brands, and properly combine the traditional Chinese zodiac of Dragon Brand, the new calligraphy art of China, the embroidery pattern processing technology with contemporary clothing.

On the front of hooded sweaters and T-shirts, you can see the English word "Tiger" displayed in the garment printing process. The English letter "Tiger" is surrounded by three Jin Hu embroidered with Tencel wool and metal wire, and a bamboo forest embroidered with metal wire.

In the traditional culture of China, bamboo is called the representative of noble character; And "Tiger" has been used to praise tenacity and tenacity since ancient times because of its proud brand image. This time, Angel invited Zhu Song to take a photo with the tiger, which not only had the metaphor of "Bamboo Song welcomes the New Year, Hu Jin welcomes the bumper year", but also made the wearer feel the noble and brave character of China people who have been pursuing perfection.

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