2. The basis of exposure is word selection. Do you have enough search volume for these product words, and can you get better ranking and presentation at the same time?
3. After greater exposure, it doesn't mean that you have the same enough click-through rate. At this time, it depends on whether your product master plan and product copy creativity are attractive. If this is not attractive, the click rate is very low and meaningless;
Therefore, it is meaningless to say that a word has the highest conversion rate. At most, it can simulate the user's thinking. If you go to Taobao to buy a four-piece suit, you will search for those words. Users who search for similar words may have a strong purchase intention;
5. It is suggested to open the Taobao data cube, input four sets of bedding in the data cube, and then give a series of long tail words related to search volume, competition and conversion rate.