1. Brand positioning: Shede Liquor Industry is committed to building the brand image of high-end liquor in China. The quality standard of its product line premium Shede wine far exceeds the national standard. Through the strict screening of high-quality base wine, unique brewing technology and profound brewing history, the brand connotation is enhanced. Taian Square, Shede Laojiao Square, has an uninterrupted brewing history of nearly a thousand years, which endows Shede brand with profound cultural heritage and historical inheritance value.

2. Price range: Shede liquor has a wide price range, covering different consumption levels, but its high-quality Shede liquor is priced at more than several thousand yuan, which obviously belongs to the pricing range of high-end liquor market. However, the high-quality Shede wine is between several hundred yuan and thousands of yuan, which also reflects its high market positioning.

3. Brand awareness and influence: Shede wine has a high reputation in the domestic market, not only its sales volume is in the forefront, but also its image in the eyes of consumers is gradually established, making it one of the choices for business banquets, wedding banquets and other important occasions. The brand promotion strategy is successful. Shede Liquor Industry pays attention to the spread of brand culture, actively participates in domestic and international market expansion, and constantly enhances the brand's popularity and influence in the field of high-end liquor.