Valentine's Day Jewelry Store Activity Plan 1 I. Purpose of the activity
1, improve brand awareness, reputation and praise;
2. Increase product sales.
Second, the theme of the event
Xxx's poems "Love" and "Flowers" mean walking on Qixi.
translate freely
Poetry:
Poetry and songs are always the hobby of literati and poets; Shaking one's head, waving one's hand and wagging one's tail are also the image expressions of these literati and poets. Scholars are also symbols of civilization in a sense, and they represent the spiritual civilization of an era. Therefore, in order to attract the participation interest of these literati, it is necessary for us to set up some cultural sections.
Love:
A love word interprets all the "love" in the world, including love, affection, friendship and other feelings. It can be seen that xxx cherishes every feeling in the world and thanks every feeling in the world. As a result, xxx has become the embodiment of "love". Where there is love, there is xxx, and where there is light, there is xxx. Xxx is the messenger of "love". With such a profound connotation, it is possible for us to make xxx a famous saying similar to "Give a gift to melatonin". Now, let's not criticize whether melatonin advertising language lacks creativity. Judging from its monthly sales, such a slogan is successful. After all, it is correct that advertisements that can create sales are good advertisements.
Flowers:
Where there are lovers, there are flowers; Where there are flowers, there are lovers. It can be seen that the meaning of flowers on lovers is so different. Here we also pick flowers as a theme of this activity, which is very necessary.
Meaning:
Poetry, emotion and flower meaning come from the homonym of poetry and painting. The meaning originally had no special meaning, but when used here, it extended a special meaning and a special function. That is a series of functions. From the whole activity, a word "meaning" connects scattered small fragments into a whole. A word "meaning" also runs through the ongoing activities, which can be described as a meaningful life activity culture.
flood
Steps:
In itself, it gives people a very distant and romantic feeling. Poems with "love" and "flowers" added in front of them are like an elegant angel floating towards us with poems of "love" and "flowers". Beautiful angels have brought us the beauty of civilization, true love and flowers on earth. Are you really willing to waste such a beautiful day? If you don't want to, then do it! On the other hand, the use of "Zou" also makes the whole idea lively, moving and vivid.
Third, the activity time
20xx July 30th
Fourth, the venue
Selling point of xxx jewelry in North China
Verb (abbreviation for verb) is the co-organizer of the activity.
Major news media
Sixth, the details of the incident.
1, poetry
Collect works about "poetry" for the society.
Requirements: The works mainly reflect fashion culture (jewelry), and each person is limited to 1-3 pieces.
Evaluation method: All manuscripts are selected by experts hired by xxx, and finally evaluated by China Poetry Society. The results of the competition and the winning works will be published on the website.
Time and address:
(1), and the deadline is July 3, xx1day.
(2) Submission address:
(3) The awarding time is to be determined.
2. Love
A love story explains all "love" in the world. With love, the world is full of sunshine.
On this day full of love, xxx dedicates and enjoys love with you.
Valentine's day jewelry store activity plan 21, activity ideas
Xx is Valentine's Day, and Valentine's Day has become one of the necessary festivals for couples.
Jewelry industry, as one of the main commodities of Valentine's Day, took advantage of the huge business opportunities of Valentine's Day to bring a good start to the Diamond Festival.
Second, the activity time
X month x day -X month x day
Third, the theme of the event
Love you forever, accompanied by true love.
Four. Activity content
Each shopper will be given a rose, and the customer will be given a red envelope (a coupon worth xxx yuan).
1, "Love you all my life, destiny takes a hand this life" strives to create an elegant and romantic wedding for you without worrying about spending money.
Anyone who buys a couple's ring in our shop is half price.
Anyone who buys other diamond ornaments in our shop will get a set of customized wedding dresses worth 3700 yuan.
Anyone who buys other diamond ornaments in our shop will get a set of romantic wedding photos worth 5700 yuan.
Anyone who buys other diamond ornaments in our shop 17000 yuan will be given a honeymoon double.
2. "Love me, how long do you dare to promise?" Witness your love, protect it and sublimate it.
Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press their handprints.
The jewelry company promises that after four years, we can recycle the purchased products at the original price with the relevant documents. If you don't want to recycle, you can send a piece of jewelry worth RMB. You can renew the letter of commitment, and you can get diamond jewelry at half the price of the original product after six years.
3. "Romantic festivals, golden jade and good marriage"
During the activity, the freezing point price of gold will benefit the whole city, with a profit of 0, and X yuan will be bought for jade and silver ornaments.
4. "Valentine's Day rush"
During the activity, a special gold-inlaid jade snapping meeting will be held every day 13- 14. The original price of RMB and RMB is only xx yuan and xx yuan, and 13 pieces and 14 pieces will be sold in each snap-up, and they will be snapped up within a limited time until they are sold out.
Note: Every time you go to the snap-up meeting, you should advertise 15 minutes in advance to ensure that friends inside and outside the store can hear it.
Valentine's Day Jewelry Store Activity Plan III. Promotion Purpose
Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
20xx x month x day -x month xx day
Third, publicize the agenda.
20xx x month x day -x month xx day
Fourth, the promotion theme
1, show love is reasonable.
2. Prepare enough gifts to let love announce the world.
Verb (abbreviation of verb) commodity promotion
"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on. Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. This part of products can use this activity to protect capital and make consumers feel really affordable.
2. Theme display: X month X day -X month xx day
Each store displays the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the window display. If there is no window, the storefront can be displayed in a conspicuous position.
Requirements:
(1) Valentine's Day theme display, focusing on exquisite ornaments in the store.
(2) Every shop must pack at least 1 1 set of "jewelry" for theme display.
Six, "deep headdress bouquet"
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with a fine art pen. Customers who buy jewelry above 80 yuan will be given a flower.
2. Make the price list of "affectionate headdress bouquet", prepare the packing box and wrapping paper in advance, and make good packaging.
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion
1. Couple balloon collision: 100-200 Make balloons for Valentine's Day atmosphere layout and store shopping gifts (arranged by the store itself).
2. Give a membership card: Anyone who buys a series of Valentine's Day products (unlimited amount) can get a membership card. (Time: August 7th-13) Pay attention to the registration of membership card information. )
Valentine's Day Jewelry Store Activity Program 4 I. Purpose of the activity
1, improve brand awareness, reputation and praise.
2. Increase product sales.
Second, the activity time
9/X- 12/X
III. Contents of activities
Gold per gram discount 10 yuan (50% off the production cost).
Platinum offers a discount of 50 yuan per gram
Gold trade-in is free of depreciation charges (domestic gold is free, foreign gold is free 15 yuan).
It's up to you to discount the rest of the goods (put some balloons above the counter and put a few numbers in them to represent the discount he bought).
Customers who spend more than 5,000 yuan will be given 500 yuan Jade Voucher.
Qixi Valentine's Day Jewelry Store Activity Plan 5 I. Activity Time:
August 9, 20 19 (Chinese Valentine's Day)-August 9.
Second, the theme of the event
The sweet-talking rose-XX jewelry conveys your love.
Third, the event background:
Every festive season, I miss my parents more. From August 9th (Chinese Valentine's Day) to August 9th, xx is connected with a good festival. Valentine's Day is an excellent opportunity to express love. The Lantern Festival, called Lantern Festival in ancient times, is also a festival for couples to meet and watch the lights and tell each other their hearts. What people think most at this time is their lover or lover. People will think of sending flowers and buying gifts (such as jewelry and cosmetics) to their lovers or lovers, so we cater to this psychology. In particular, a novel and unique gift, the sweet-talking rose, is introduced, so that people can express their love and gratitude to their lovers or lovers with the sweet-talking rose when giving gifts, so that XX jewelry can be attached with emotional meaning, impress consumers' hearts with emotional appeals and win with emotional marketing.
Fourth, the purpose of the activity:
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of XX jewelry brand and seize market share;
3. Further improve the brand reputation of XX jewelry for long-term promotion and sales.
Verb (short for verb) activity:
1, activity:
(1) On August 9th, an activity advertisement was published in a local daily newspaper or evening newspaper with a large circulation, with the theme of "Sweet-talking rose-XX jewelry conveys your love";
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion:
If you buy 1 0,000 yuan or more in XX jewelry store/counter, you will be given a "sweet rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers, and then send them together with jewelry, so that lovers or lovers can get a noble diamond and a sentimental diamond at the same time.
3. New list:
A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be sold at the same time, so as to move customers and complement this activity, making this "emotional marketing" a complete success.
Propaganda and popularization of intransitive verb activities
(1) Make posters and X tables in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities;
(2) Network promotion: combining with local websites to do promotional activities such as activity advertisements and news reports, and do a good job of "creating momentum" propaganda in the form of news events;
(3) All partners should pay attention to the contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion;