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The Product Features of Shaw Film Company
"Shaw Brothers" took a more pure commercial production route. In Shao Yifu's unique business philosophy, the "audience first" theory of Yuantianyi Company is its core content. Xiao knows the psychology of the general public audience, as well as their viewing habits and interests. He examines the story scripts provided by the director to decide whether they have box office. Therefore, when selecting materials, Shaw Brothers accurately identified the favorite and interest of the public audience and chose a popular and entertaining theme. Whether the director and star of Shaw Brothers are highly valued is also based on box office records. 1957, Chinese mainland Huangmei opera movie "The Fairy Couple" was released in Hong Kong, which caused a sensation, and Hong Kong audiences were crazy about Huangmei tune music. This phenomenon has attracted the attention of Hong Kong-made filmmakers who are highly sensitive to the market, so Run Run Run Shaw used director Li Hanxiang to shoot a number of Huangmei tune films with the theme of ancient costumes, such as Beauty in Jiangshan (1959) and butterfly lovers (1963). Shaw Brothers (HK) Co., Ltd's films are mostly martial arts films, kung fu films and Gong Yu films, some of which have great influence. His Beauty in the Mountain, Back Door, Flowers Endless, Blue and Black and Shanshan won the best film awards in the 6th, 7th,12nd,13rd and14th Asian Film Festival. Butterfly Lovers (Huangmei Tune) won the Excellence Award in the 7th San Francisco International Film Festival and the Best Film Award in the 2nd Taiwan Golden Horse Award. Kung Fu movies "Shaolin 36 Rooms" and "China Husband" won awards at the 24th and 25th Asian Film Festival respectively. Come and have a drink with me. One-armed knives, heroes don't cry and Gong Wei's movies, Empress Dowager Cixi, Wu Zetian and Yang Guifei are all welcomed by the audience. Since the mid-1980s, film production has decreased, but modern themes are emphasized in creation, such as Men and Women, Love in the City, Seven Days of Love, and Woman's Heart. In 1980s, the annual output of Shaw Brothers (Hong Kong) Co., Ltd. was between 20 and 30. After that, TV programs became more and more exciting, stealing a large number of movie audiences. Life is getting faster and faster, and people have no leisure to go to the cinema. Former Shaw directors left the studio one by one, and then cut production or even stopped production. The era of Shaw's large-scale filming represents a good memory of a film kingdom.