The first is digitalization, including meta-universe, which will be the focus of the future fashion retail brand layout. Brand? A sense of technology? It has become a comprehensive marketing tool, moving towards the forefront of marketing, at least it has become the most important marketing tool in this period. In the market competition, the competitive relationship of brand marketing has changed greatly. Brand marketers do not compete with products, but on the basis of obtaining consumers' value needs and having deep understanding and insight, they inject new value into products through brand technology sense, thus establishing competitive advantages.

Secondly, the hyperuniverse is the first time in human history that the virtual world is as important as the real world. Artificial intelligence is faster than human beings in solving closed problems. Just like Go, chess and other games with clear rules, artificial intelligence can easily kill the strongest human beings with its computing power. The problem that artificial intelligence can solve has a boundary, and the clear definition of this boundary interval is only a matter of time; At the same time, it also makes people understand that human beings have to rely on their own brains to solve open problems.

Furthermore, primitive quotient refers to the construction of people, things, environment and other factors in the meta-universe, and is the main means to create the virtual world of the meta-universe. Under the conceptual framework of meta-universe, natural persons can generate their own virtual identities and assume corresponding virtual social roles in the virtual world, which can be regarded as a mirror image mixture of the real world and the virtual native environment, in which virtual people can have both digital twins of physical objects and virtual native objects/attributes.

What we need to know is the entertainment and social attributes brought by interaction, and the value of offline entity linkage is the future development goal. The industrious people of China will certainly not miss this opportunity, but China's attitude towards cryptocurrencies is strictly prohibited. NFT has been localized and transformed into a digital collection, which is under the supervision of the state. Domestic digital collections are not linked to cryptocurrencies, and the boundaries are completely drawn.