The activity plan of Valentine's Day in Chinese Valentine's Day, 1 Valentine's Day in China, also known as Beggar's Day, Seven Clever Days or Seven Sisters's Birthday, began in the Han Dynasty. In China, on the night of the seventh day of the seventh lunar month, the weather is warm and the plants are fragrant. This is commonly known as China Valentine's Day, and some people call it "Begging for Clevership Festival" or "Daughter's Day". It is the most romantic festival among the traditional festivals in China and the most important day for girls in the past. Valentine's Day in China originated from people's worship of nature and ancient women's embroidery. It was not until Tanabata was given the legend of the Cowherd and the Weaver Girl who were loyal to love that it became a festival symbolizing love. In order to better inherit the excellent Chinese traditional culture and tell the story of China, the xx District Library is specially prepared to launch our festival-Qixi online activity, and everyone is welcome to sign up.
Activity time:
20xx August 2 1 to 25
Location:
Online activities
Active object:
All children readers are limited to 20 people.
Event registration:
Please log in to xx for free registration and join the activity WeChat group after registration.
Activity content:
1, Tanabata story, Tanabata culture.
2. Tanabata knowledge quiz.
3. The game of Tanabata.
4. Sign language dance learning on Tanabata.
Activity schedule:
1, August 2 1: Tanabata story, Tanabata culture.
Task: Learn the culture of Valentine's Day in China and tell the story of Valentine's Day in China;
Feedback: Submit the audio of Tanabata ballad, and you can get up to 3 reading passbook points. Finally, upload official website audio and add 2 points.
2. August 22nd: Questions and answers about Tanabata.
Task: scan the code and take part in the quiz.
Feedback: you can get 1 point for participating in the answer, and the top three can get 2 extra points. The person with the same score and the shortest answer time scores.
3. August 23rd: The game of Tanabata.
Task: Skillful with needles, try with needles, and meet with Queqiao.
Feedback: 1 points for the photos of needlework and needlework, and 2 points for the video of the Magpie Club.
4. August 24 -25: Learn "Let Love Spread Out" in the Qixi sign language dance.
Task: Learn sign language dance according to the video.
Feedback: Send a sign language dance video, and get a maximum of 6 points.
Tanabata Valentine's Day activity planning 2 Tanabata Valentine's Day has been accepted and respected by more and more young people, so hotels should not miss such a good opportunity, so many hotels want to plan this Tanabata Valentine's Day activity well. To be sensational and romantic to the extreme.
First, 20xx Valentine's Day theme:
Romantic Valentine's Day, Singles Day. Let single men and women no longer feel lonely on Valentine's Day, and give them a chance to try to find fate.
Second, 20xx Tanabata Valentine's Day target market positioning:
Still single, well-paid and senior white-collar workers, and then further promoted to the middle class of society.
Third, 20xx Tanabata Valentine's Day slogan:
Today is Tanabata Valentine's Day. Say goodbye to bachelors.
Fourth, 20xx Tanabata Valentine's Day. Specific activities:
20xx August 2nd (Chinese Valentine's Day):
1. The participant checked into the hotel in the morning and brought a' single ring' made exclusively by the hotel, which represented his participation in this activity and also sent a signal that he was single and looking for love.
2. Have a barbecue party indoors at noon. Participants introduce themselves and get familiar with each other. At this time, the girls choose their favorite objects one by one to complete the first speed dating between men and women.
3, separate activities until dinner, couples can get to know each other freely. Entertainment places can be hotel cafes, entertainment centers or cinemas.
There will be a night masquerade party and a buffet in the hotel. Participants are dressed neatly and wear a ring to enter the venue. Talented people can take this opportunity to show on stage, or they can pay attention to it silently and find their partners. At the same time, it is also a good opportunity for successful speed dating men and women to deepen their understanding.
5. In the middle of the night, fly a sky lantern (Kongming Lantern) in the shape of love into the sky, put your hands together, make a wish, and the hotel will cooperate to light fireworks. The perfect day ended smoothly.
20xx August 2:
1, entertainment activities continue in the morning. There are two competitions: "King of karaoke" and "Running with your girlfriend on your back". The winner can get a free one-night room provided by the hotel, and the room standard is chosen by the winner.
2. Lunch is a simple buffet, which allows participants to continue to light their love fire in a relaxed atmosphere.
3. After lunch, boys choose girls to finish the second speed race for men and women.
The pottery teacher teaches couples to make handmade pottery as a Valentine's Day gift.
Before dinner, it was finally a big confession of love.
6. If the pairing is successful, you can stay and enjoy the Valentine's Day dinner provided by the hotel! After that, you can make a wish on the wishing tree, lock their love on the stone wall of the "Tianya Haijiao" and take photos as a souvenir. Love is long-lasting. Unsuccessful people can check out and leave by themselves.
Five, 20xx Tanabata Valentine's Day marketing strategy:
1, product characteristic strategy: to meet the personalized and diversified needs of single young people looking for partners. Wearing a single ring made exclusively by the hotel shows that you are still single and eager for love and a happy life. Lover lock is a long-term relationship between couples who have witnessed successful pairing, so they are destined to become attached after all.
2. Sales channels:
(1) Direct sales: register directly at the hotel site.
(2) Indirect sales: registration of travel agencies, tourism distribution centers and other institutions.
3. Price strategy:
⑴ Price of new products: During the introduction period, the high-priced write-off strategy will make participants feel superior, and at the same time, it will also make single aristocrats with high salaries and high status interested in it, so that they can feel the joy of finding friends, and at the same time, they will not feel that this kind of "blind date" activity will lower their status. And the hotel will make a lot of money in the short term. When the product gradually enters the mature stage, the price can be appropriately reduced and the market share can be expanded as much as possible. It can also be divided into different qualities and different prices according to the social class of the participants to meet the needs of different groups of people.
⑵ Price in mind: The main market group between the launch periods of new products is the high-paying class, so it is suggested that the whole activity be priced by prestige pricing strategy. It not only improves the value of new products, but also supports the status of participants and gives people spiritual satisfaction.
(3) After the mature period, the discounted price strategy can be adopted: for example, a single doctor in a hospital can register together, and the number can be discounted.
4. Advertising promotion strategy: leaflets, housing promotion (tenants apply first), newspapers and magazines, the first pair of successful100th peers, etc., as product spokespersons.
5. Network marketing: Hotel official website cooperates with Valentine's Day related websites.
Arrangement of Valentine's Day activities on Tanabata I. Overview of activities:
Theme: Cross the Que Bridge hand in hand and meet Hengfeng.
Activity time: tentative date: XX year, xx month, xx day.
Object of activity: Debit card holders of Minsheng Bank (family or husband and wife) Scope of activity: business outlets and community outlets of Nanjing Branch.
Purpose of the activity: Through the interactive experience and the popularity of the novel active communication Minsheng Bank, the quality of existing customers and the number of new customers will be increased in the interaction between customers and employees.
Second, the publicity of the previous activities
Material promotion:
1. In the early stage of the event, provide posters and leaflets to promote the landing activities.
2 in the business outlets, office buildings, cooperative units around the community to put promotional materials, promotional activities.
Telemarketing:
3. All business outlets invite customers to participate in the activities by telephone invitation and on-site visit to existing customers.
Media promotion:
4. Publish the related information of this event in soft text on hengfeng bank WeChat public platform as one of the online promotion channels.
Three. Activities:
(1) Tanabata integral movable wall
1. A movable background wall is placed in the business outlets, and the background wall is printed with a love pattern or a hengfeng bank logo pattern.
2. Insert roses at the designated LOGO on the background wall.
3. The customer takes photos in front of the background wall of the business outlet and sends them to a circle of friends to receive roses.
(2) Selection of photographic works
Commercial outlets collect photos taken in front of the silhouette wall. Participating customers can pose in front of the silhouette wall and take photos in front of the silhouette wall as entries.
(3) Finding the Right Person in the Destiny Wall
Collect the information of customers who need marriage and make friends, fill in the form and put it on the fate wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.
Fourth, the rules of activities:
1. With the theme of "Crossing the Que Bridge hand in hand, Meeting the Hengfeng", and taking the pose in the silhouette wall as the expression form of photography works, the best works were selected.
2. Participating customers can bring their own shooting tools or be assisted by bank staff.
3. During the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the gestures of customers participating in the activity in the silhouette wall as the evaluation criteria.
Valentine's Day is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:
First, the activity time:
August 6(th)
Second, the activity name:
"Love is Tanabata, meeting the stars"
III. Contents of activities
3. 1, "The better the night, the lonelier the Tanabata", a large intimate dating party with perfect talent and beautiful face.
The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site. All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.
3.2. Guest Room:
On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.
3.3. Catering:
Galaxy restaurant launched
277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)
577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)
777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)
Gong Yue restaurant
On the day of the activity, you will receive a rose when you spend 77 yuan in Gong Yue restaurant.
Fourth, the implementation details
3. 1. Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.
3.2. Please ask the Food and Beverage Department to list different set meals and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.
3.3. Please inform the catering cashier in the finance department to do a good job of discount.
3.4. Please ask the Front Office Department to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.
3.5. The planning department designed and produced tickets (lottery tickets) for the party, 1 seat, 2 lobby posters and related publicity.
3.6. Please ask the banquet department to arrange the venue in advance and cooperate with the planning department and the engineering department to arrange the venue.
Verb (abbreviation of verb) promotion and publicity
Posters and leaflets in the hotel
Hotel official website and friendly connection website
Floating advertisement in Shangdu Information Port (one month)
Dahe Daily Quarterly Color Edition +600 Words Soft Text
Fashion magazines are hard, wide and soft.
Street light box film
Target customer SMS
Cost budget of intransitive verbs
Rose 2 yuan /500 PCs 1000 Yuan.
20 boxes of chocolate 50 yuan 1000 yuan.
Lollipop 50 yuan 10 500 yuan.
Red wine 150 yuan 10 sticks 1500 yuan (sponsored by wine merchants)
High-end red wine 300 yuan 10 3000 yuan (sponsored by red wine merchants)
Exquisite gift 200 yuan 200 yuan 40,000 yuan (sponsored by the enterprise)
Banner/Poster 80 yuan
SMS promotion is 0.04 yuan/60,480 articles and 2,400 yuan.
Ticket sponsorship for Dahe Xiudian performance (/kloc-less than 0/00 tickets, non-replaceable)
Jewelry sponsorship
Small gift hotel inventory gift
Dahe Daily, Shangdu Information Port and Fashion Magazine are about 68,000 (full replacement)
Total: 2,500 yuan (excluding replacement)
Valentine's Day Activities on the 5th of Qixi I. General Ideas
Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.
In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.
Two. Activity time: August1June-August 19.
Third, the layout of the store.
In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.
Fourth, activity planning.
(1) diamond decoration part
1, subject
A century-old shop, a century-old harmony-Diamond Festival
[Theme Interpretation] The theme of this activity is "A century-old shop; "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the most competitive brand reputation advantages of shopping malls and gold jewelry stores, and attracting target consumers with integrity and desire.
2. Activity planning
The Diamond Festival lasted for more than a month from August to the "Eleventh" Golden Week. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.
The Diamond Festival begins romantically, and you can choose from seven dazzling gifts.
During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.
77 yuan vouchers for bedding, 77 yuan vouchers for suits and 77 yuan vouchers for shoes.
10% discount card for women's 77 yuan deduction coupon clothing accessories, 60% discount card for Hanfu and 20% discount card for wedding photography.
Step 3 show creativity
Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially imagined for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.
(2) Full-court activities
1, full-court theme activities
(1) activity theme
Romantic Tanabata, lucky 77- value 100 yuan or more, 77 romantic gifts come first served.
(2) Activity planning
In-store merchants provide 77 items as gifts. On Saturday and Sunday, set up an activity area in the * * * Enjoy Space, and make a large kt version with the names and pictures of 77 items on it. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 77 items, and the one who meets the conditions first is preferred.
(3) prizes
Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can change it into a voucher of 100 yuan. Consumers draw prizes on the spot and receive prizes on the spot.
(4) Prepare publicity materials
① Imagination and production of KT version.
(2) The activity rules explain the water label.
(4) Tables and chairs required for the activity venue.
2. Other promotional activities
(1) Buy a Valentine's Day gift and send a crosstalk couple package-during the event, 770 yuan will buy a Valentine's Day gift and send a crosstalk couple package as soon as he arrives.
(2) Romantic Magpie Bridge, Love Passing-During the activity, you can enjoy free ems express in 770 yuan by purchasing the designated Valentine's Day gift ticket, so as to pass on romantic affection for lovers separated from each other.