Wall POP advertisement is a form of POP advertisement displayed on the wall of shopping malls or shops. In the space of the shopping mall, there are not only the walls as the main walls, movable partitions, the facades of counters and loan racks, the surface of the stigma, the glass of doors and windows, etc. They are all places where wall-hung POPs can be displayed.

There are two forms of hanging wall POP used in shopping malls: plane and three-dimensional. Plane wall POP is actually the poster advertisement we talked about before, while three-dimensional wall POP is the main content to be introduced in this chapter. Because the display conditions of the wall are very limited, the three-dimensional modeling applied to the wall POP is mainly semi-three-dimensional modeling. The so-called semi-solid shape is a shape similar to relief.