As the leading network marketing planning and integration organization in the north, Star Media has super-strong network media resources. High credibility and reputation. With the further expansion of network influence and the deepening of people's understanding of network integrated marketing, there are more and more cases of network integrated marketing, and people begin to realize many advantages of network integrated marketing, and more and more marketing promotion is carried out through the network. In the era when consumers participate in creating value, enterprises should not only let consumers actively participate in the process of integrated marketing, but also take the initiative to have a dialogue with consumers and pay attention to their opinions in real time. All enterprises can let more netizens participate in the design, implementation and even dissemination of products or activities by establishing online communities and platforms, let consumers provide their own needs, vote on newly developed products, and collect consumers' creativity on products. So as to gather the wisdom and creativity of consumers, provide corresponding incentive policies and maintain the interest of participants. This model can not only narrow the distance between brands and consumers, but also make consumers become value creators.