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Characteristics of Guangzhou People's Broadcasting Station
As one of the important propaganda and public opinion positions in Guangzhou, Guangzhou Radio Station, under the correct leadership of the Municipal Party Committee and the Municipal Government, has given full play to its role as a mouthpiece and bridge, made great efforts to build a cultural quality project, actively explored the road of reform and innovation in propaganda and cultural undertakings, and embarked on a road of urban broadcasting development with Guangzhou characteristics.

In terms of news propaganda, Guangzhou Radio Station, in accordance with the requirements of "three closeness", closely focuses on the central work of the Party and the government and the hot topics of public concern, and carries out all-round and multi-angle news reports with massive and intensive news content and the characteristics of flexibility and broadcasting, which has received good social propaganda effects, become an important bridge for government departments to communicate with the public, and played a positive role in promoting the construction of "Harmonious Guangzhou".

In terms of program management, Guangzhou Radio Station, according to the principle of "big specialty and small integration", carries out professional division of labor for four programs in Taiwan, providing rich and colorful news information, life service and music entertainment programs for different audiences, and promoting the continuous improvement of program quality and listening rate through a perfect program quality evaluation, research and management system. Guangzhou Radio Station has a number of well-known columns, such as zero plus one, zero impulse, classic echo, new sports forces, news billboard and midday news express, which have enriched people's spiritual and cultural life.

In the aspect of advertising management, Guangzhou Radio Station has continuously explored the management mode adapted to the socialist market economy, and gradually formed an advertising management mode combining frequency management with risk agency in different industries, and its operating efficiency has been improved year by year.

Over the years, Guangzhou Radio Station has actively explored a broadcasting development model that conforms to the law of media development in the new era and has Guangzhou characteristics. Some practices and experiences are quite pioneering and exemplary in China broadcasting industry. For example, the first set of programs launched by 199 1 was the first to be broadcast 24 hours a day in provincial capital cities. As the pioneer of "running and watching live broadcast" in China, Baiguang Holiday Live Studio was established in 1992, and it is one of the earliest fixed outdoor live broadcast studios in China. From 65438 to 0994, Guangzhou Radio invested and established the first domestic radio program production company by holding shares, which initiated the domestic radio stations to freely purchase program products in the market and became one of the earliest practitioners of radio program marketization. Through continuous exploration in practice, Guangzhou Radio Station has gradually formed a "Guangzhou Broadcasting Mode" characterized by regionalization and urbanization of news programs, specialization and characteristics of frequency positioning, marketization and diversification of host system, frequency and socialization of advertising operation, frequency director responsibility system for double-objective assessment of operating income and listening rate, and comprehensive evaluation system of program quality based on fuzzy mathematics principles.