Are you angry when you hear this sentence? Yes, this is what Lu heard from her European and American colleagues when she visited the beauty colleges in France and Britain. At that time, I was also very angry and asked them why they said this. They said, "Because any brand of skin care products in China are chemically added. Since the baby cream, your face has been chronically poisoned! " Lu was speechless, and she had to admit that it did exist in China. China people's skin has been poisoned by all kinds of inferior cosmetics, so foreign brands can sell so well in China. However, Liu Ye was thinking, "Are our cosmetics in China really so stagnant? What can I do for my people in my lifetime? "
In Amy Beaver: A Letter from Ms. Lu to Ms. Amy, Lu wrote: "I have been doing research and development and making recipes all my life. I can suppress the adverse reaction of lead and mercury by adding some hormones into the product at will. The product stings after use, but it won't hurt if you add something. The product was allergic after use, but it won't be allergic after adding something. The product should be moisturizing and hydrating. I can paste your epidermis with the cheapest and easiest moisturizing cream to give you the illusion of moisturizing. Why don't I add it? Because I have traveled all over the world for most of my life, almost all China people I have met have a damaged face. " It is the hardest and most precious thing to hold on to yourself. The birth of Amy Beaver brand is also Lu's hope that all people in China who dream of having a healthy and beautiful face can realize their wishes.
Lu has been engaged in beauty cosmetics 18 years, from daily chemical line to professional line, with remarkable achievements. In 2005, I set up my first cosmetics agency to help beauty salons grow by understanding the management of beauty salons, and opened five chain stores one after another. On 20/0/4, a Hong Kong company was established, and engineers from Japan and Taiwan Province Province were hired to produce two major cosmetic brands, namely, Medical Beauty. There are 25 agents and more than 0/000 franchisees in China.
After years of intensive cultivation, from the agent of professional line to the beauty salon chain of professional line, to the factory, and then to the opening of his own plastic surgery hospital, Lu has been able to understand the ideas of all end users, the ideas of agents, the operation of the market, as well as the pain points of consumers and the current situation of skin. However, due to the strong professionalism and high cost of products, most of them are aimed at middle and high-end consumers, and the price is too high for ordinary people to afford, so the skin problems of the public still cannot be solved. Therefore, Lu founded the brand Amy Beaver, making products with professional technology, selling products at public prices, sticking to his sense of mission, and helping people with dreams all over the world to have healthy and beautiful faces.
Love is to inherit love; Beauty is to convey beauty; Beaver is super young. Amy Beaver hopes that all women who love beauty can be as independent, confident and elegant as beautiful foxes. Therefore, as an ultra-young fashion brand of medical beauty, Aimei has assembled top engineers from Europe, America, Japan, Taiwan Province Province of China and China, introduced one of the three cosmetic laboratories of RAD, gathered top scientists, chemists and formulators, and developed many top British formulas. And Amy's production base BW is also a world-famous factory.
It can be said that Amy Beaver was "someone else's child" from birth. This is also the height that the road wants to reach, because Amway only does the best, and it brings together the top resources in the world. Every sales consultant of Amway will carry out professional and systematic training, so that every consumer who uses Amway can have exclusive high-quality personal consultants, and walk into China as a "personal tailor skin care expert" to uncover the simple and effective skin care mystery for consumers.
Some people say that Lu is stupid, and the professional line brand is very mature, but she wants to be a WeChat business product with high cost and low price. But know that this is not stupid, this is her own belief. In this impetuous commercial times, everyone wants to make a quick profit. Only by calming down and becoming a brand specializing in fine products can we create value. Amy Beaver is such a brand.
To borrow a passage from Ms. Lu: "When I founded Amy Beaver Company, my vision was to make all people with dreams achieve the success they expected, bring unlimited career development opportunities to those who are willing to pay and dare to realize their dreams, and become a warm enterprise." She also realized everything she said.