As a world-famous sports brand with a history of 100 years, New Balance has its historical background for its rise and development. At present, as a running-oriented brand, New Balance is deeply loved by many successful and well-known entrepreneurs and politicians, so New Balance also has a nickname called "Presidential Shoes".
1906
During 1906, when Mr. William J.Riley was in charge of cleaning chickens in the Khan Yard, he found that the three toes on the chicken's paw could keep balance, so he applied his inspiration to the design and research of arch orthotics, and New Balance came into being-a new arch orthotics company named New Balance was established in Boston, USA, specializing in making arch orthotics and corrective shoes for plastic surgery.
1927- 193 1 year
New Balance began to tailor sports shoes for customers, designing and manufacturing running shoes, basketball shoes, tennis shoes and boxing shoes.
1950- 1956
With the continuous development of business, New Balance began to manufacture professional sports shoes for local running shoes in 1950s, including the track and field team of MIT. 1956, Mr. and Mrs. Paul bought New Balance Company from Mr. Riley. Since then, footwear manufacturing has become the main business of the company's steady growth.
1960
New Balance released the world's first pair of Trackster running shoes with various widths, stopped producing bow brackets and orthotic shoes, and focused on developing sports shoes. This is the world's first sneaker that can provide multi-width shoe last, and it is a pioneering work of uchegnwei shoemaking industry.
1970- 197 1 year
The company changed its name to New Balance Sports Shoes Company.
1972
James. S.Davis, the current president and CEO, bought New Balance Company on the day of Boston Marathon. At that time, New Balance produced 30 handmade toe caps with five widths every day. Two kinds of high-top sports shoes have become the pioneering work of the footwear industry.
1976
320 and 305 shoes were selected as the world's first running shoes by Runner's World magazine. Fleming, the marathon champion at that time, wore 320 running shoes and later became popular all over the world. In the same year, New Balance introduced C-CAP shoes for the first time, which were made of high earthquake-resistant and durable materials.
1978
New Balance Sports Shoes Company launched the clothing series and the first pair of women's running shoes W320 for the first time in the first women's road race final.
198 1 year
New Balance's running shoes 990 is the most lasting technical running shoes series in the sports shoes industry and continues to be the cornerstone of NB running shoes series.
1984
New Balance has developed a damping material-Abzorb. ABZORB is a patented all-chip damping material, which ensures the safety and comfort of damping more completely; At the same time, it absorbs more than 99% of the ground reaction force to avoid sports injuries to athletes' spine, knees and ankles due to improper ground reaction force.
1985
New Balance has introduced ENCAP 1300 sports shoes that emphasize dispersed weight; The main design of these products is to fix the whole footboard and let the toes move freely to reduce the burden on the feet during running. New Balance's unique width and size system allows consumers to freely choose shoes suitable for their feet, from which we can see that New Balance is considerate to users' careful design.
1986
For the first time, New Balance introduced a series of walking shoes, which were specially designed for moving forward. The idea of "no spokesperson" appeared, and New Balance decided not to pursue expensive celebrity endorsements, and concentrated its resources on R&D, production and grassroots marketing.
1998
New Balance acquired the Dunham shoe brand.
1999
New Balance was selected as the champion of cross-country shoes by American Runner Today magazine.
200 1 year
New balance buys PF flyer casual shoes brand.
In 2002
Kanoch broke the world marathon record in 2 hours, 05 minutes and 38 seconds wearing New Balance shoes and continued to hold the world marathon record. From 199 1 to 2002, New Balance has become the fastest growing sports brand in the world, ranking fourth in the world and second in the United States. Many heads of state and entrepreneurs are users of New Balance, which proves its excellence and top quality.
In 2003
New Balance officially landed in China.
In 2004
New Balance has become the second largest brand of sports shoes in the United States, and now it has become the favorite brand of most successful entrepreneurs and political leaders, and is known as the "king of running shoes" in the United States and many countries.
In 2005
New Balance introduced the team sports category and "For love or money?" Advertising, in order to praise the sportsmanship of ordinary athletes and coaches, puts forward an attitude against greed and bad professional athletes' behavior.
In 2006
New Balance was founded100th anniversary. New technology, including NB Zip, became a gift for his centenary birthday. The collector's edition 992 made its first grand debut as a centennial celebration commodity of New Balance.
the year of 2008
In 2008, New Balance Company launched the "Love/Hate" brand activity for the whole world to publicize the professionalism of New Balance in running and understand a runner's love-hate mentality during running.
In 2009
New Balance officially promoted multi-width running shoes in China market; The sales of New Balance in Chinese mainland market increased by 40%, while the professional running shoes of New Balance increased by 80%. In the same year, New Balance opened its first new concept experience store in the world in Qianmen Street, Beijing. This brand-new experiential retail model has left a deeper impression on New Balance among consumers around the world.
20 10 year
New Balance new concept experience store landed in Shanghai.