The vast majority of consultants will only ponder various skills to deal with customers, but they are not good at grasping the root of the problem. Just like a poor swordsman, he can only play various moves and postures to scare others, but he can't kill the enemy with one sword. The sales of a breast enhancement project, from hospital environment to prosthesis, from price to service, from service to doctor, from doctor to nurse, have countless advantages to make customers like you, and countless disadvantages to make customers give up you. Advantages and disadvantages coexist at the same time, both of which are two sides of the same thing, and both depend on how customers judge. Instead of doing everything possible to satisfy customers in all directions, it is better to find a reason for customers to choose your cooperation. Let him come no matter how, I will just keep going. It is much more efficient to aim at such a specific target than to attack aimlessly in all directions.
Every link of the consultant's on-site actual combat has mysteries that the client may follow. First of all, we must establish a trust relationship in interpersonal relationships.
Its highest state is beyond doubt (no doubt). Secondly, it is necessary to make a demand analysis of the customer's situation, and its highest level is impeccable. Thirdly, when it comes to comparative advantage, it is unparalleled to surpass competitors. Fourth, when showing plastic surgery projects, we should establish a beautiful vision, and the highest realm of this vision is no regrets in this life. Fifth, the highest level of realizing the solution through project implementation is carefree. Finally, providing follow-up guarantee with high-quality and reliable service, its highest realm is no regrets (no regrets).
If small and medium-sized plastic surgery institutions only know how to compete with large institutions in strength and operation quality, it can only be a dead end. In fact, there is a lot of room for small and medium-sized plastic surgery institutions to establish their own brands, such as relationships, trust, service, seriousness, consideration, reassurance, and so on.
Such as consultation process fishbone diagram, customer type analysis, etc.
Wait, speak with data and facts. As long as you keep the most deadly seven inches, you are not afraid of customers disobeying you. As long as you win at this key point, no matter how strong your competitors are, you will have to bend your knees in the end. Therefore, although millions of plastic surgery projects in Qian Qian are consumed every day and year, it is not always that large institutions and hospitals get the opportunity, and many small and medium-sized plastic surgery institutions still live happily. Analyzing the reasons, grasping the fundamental weakness of customers and finding irresistible reasons for customers are the only way to success.
There are many ways for customers to refuse, such as positive advantages, beautifying their horizons, intimacy, invulnerability, satisfaction guarantee, absolute guarantee and so on. Negative ones include exaggerating danger, creating threats, exaggerating consequences, arousing suspicion, finding fault, shaking trust and so on.
. The above is not to brag about yourself and attack others maliciously, but to show customers a different scene from mine on the basis of objective facts. We must bear in mind that we must never resort to deceit or exaggerate. Everything is based on facts, objective as the criterion, and fair and reasonable from the standpoint of customers' interests. In short, if we can't fully explain the advantages of choosing us, we will try our best to emphasize the disadvantages of not choosing us, and then edit a set of high-sounding truths to put our customers on the table. In the absence of other options, customers can only agree to cooperate according to the scheme we provide.
There are thousands of laws, so it's better not to. Study your customers carefully and let them choose you just because they can't refuse.