9: 00 a.m. on March 5, XX.
Second, the location:
XX front square
Three. Participants:
Teenagers, citizens and tourists
Fourth, the purpose of the activity:
Carry forward the main theme, spread positive energy, learn the spirit of Lei Feng, and inherit the glorious tradition.
Verb (abbreviation for verb) guide device:
County Party Committee Propaganda Department, Spiritual Civilization Office, Committee on Aging, Communist Youth League Committee, County Women's Federation, Education Bureau, Culture and Sports Bureau, Health Bureau, Civil Affairs Bureau and Tourism Commission.
Entrusting intransitive verbs:
Kanglemei pension association and teenagers activity center
Seven. Co-organizer:
County hospitals, traditional Chinese medicine hospitals, cultural centers, cultural development companies, libraries, literary and art associations, music associations and writers' associations.
Eight. Support sponsors:
Fiona Fang Company, Department Store Electric City, Baijiahui Supermarket, Pok Oi Hospital, Xinchangyuan Hotel, Blue Palace for the Aged.
Nine, media support:
Fresh graduates. com
X. Activity content and agenda:
1, organizer's speech (5 points for President of Kanglemei Zhang Daming and 5 points for Director Wu Junxiu of Youth Center)
2, the guidance unit representative, secretary of the Communist Youth League speech 5 points.
3. The sponsor speaks for 5 points on behalf of General Manager Zhang of Department Store Appliance City.
4. 90 points for public welfare activities.
Activity 1: free clinic, 5 phalanxes: Kanglemei phalanx organization 10 medical experts; County Hospital, Chinese Medicine Hospital, Pok Oi Hospital and Zhongshan Hospital each have 1 phalanx: 1 ambulance, 5 doctors and 5 nurses; Free medical treatment, physical examination and blood pressure measurement. A group of 50 experts made a large-scale free clinic;
Activity 2: drug delivery: pharmacies set up stalls to deliver drugs and send advertisements to the elderly.
Activity 3: Give a speech on "Innovative Old-age Care in Different Places-the Beauty of Recreation"; Cooperate with the distribution of leaflets and periodicals;
Activity 4: benefit performance: Song of Recreational Beauty by the Art Troupe of Kanglemei Pension Association; Five programs, including chorus, instrumental ensemble and chorus, last for 30 minutes.
Activity 5: benefit performance: "Learn from Lei Feng's good example", a 30-minute program in the Youth Activity Center;
Activity 6: Merchants give gifts (promotional activities) Department Store Electrical Appliances City, Baijiahui, Telecom, China Unicom, Mobile, Gome, Song Li, Tiens, Perfect, Aloe, Photo Studio, Pre-inspection 1 No.,Tianbao Dele;
Activity 7: Banking, insurance, convenience and preferential card handling;
Activity 8: Tourism concessions (organized by the Tourism Commission, travel agencies and scenic spots);
Activity 9: Exhibition of local products (stalls of special products such as Qiaotou rice, Fushan coffee and Ruixi zongzi);
Activity 10: hotels, hotels discount to the scene publicity;
Activity 1 1: beauty salons operate on site, free of charge or at a discount;
Activity 12: real estate promotion (real estate developers);
Activity 13: promotion of building materials and decoration companies;
Activity 14: street dance, square dance, Tai Ji Chuan, fan sword performance;
Activity 15: diabolo performance.
XI。 Division of responsibilities of the organizer:
(a), youth activity center:
1. Determine the venue (set up the rostrum, arrange chairs, stereo, background, banners and slogans).
2. Invite the Propaganda Department, Culture and Sports Bureau, Education Bureau, Health Bureau, Youth League Committee, Women's Federation, TV station, information office, library and Federation of Literary and Art Circles.
3. Learn from Lei Feng for 30 minutes.
4. Jointly organize 50 young volunteers with the Youth League Committee to be responsible for the security of the venue, maintain the order of the venue and help the elderly.
5. Together with the Youth League Committee and the Education Bureau, 2,000 children were invited to receive Lei Feng's spiritual education.
Planning of public welfare activities in hospitals II. Preface to the activity
With the rapid development of today's society, while the education level is constantly improving, a group of students with social responsibility and public morality are gradually emerging. They rethink the meaning of life and redefine the corporate mission. Guided by civic responsibility and driven by love, they participated in the self-governance of society, thus reviving and deepening the tradition of non-governmental public welfare. They practice, advocate the way of helping the people through the world, put people first, and give consideration to both justice and benefit, thus achieving a win-win situation in academic performance and personality charm.
Second, the background of the incident
Under the high-quality training of medical colleges, a number of college students with high quality, enthusiastic dedication, solid medical foundation and spare capacity have emerged. Our hospital actively responded to the slogan of building a harmonious society, actively promoted the harmonious coexistence of college students, and continued to consolidate basic medical knowledge. This activity is specially held.
Third, the theme of the event:
Push away the warm sunshine and hold the hand of love.
Four. Time and place of activity
Time: xxxx first semester.
Venue:/kloc-Building A, 0/2
Verb (short for verb) Target audience:
Warm poplar volunteers
Organizer of intransitive verbs:
Organizer: * * Youth League Committee of Guangzhou Medical College
Organizer: Youth League Committee of Basic College
Seven. Pre-activity planning
(1) Daily training
1, pre-conference publicity: ppt, video-publicity committee member
2. Publicity materials: ppt production, leaflet production-publicity committee.
3. Make a registration form, collect a list of volunteers, and make a sign-in form-Assistant Deputy Secretary
4. Venue application: Multimedia-Members of the Organizing Committee
5. Prepare activity materials: acupuncture kit-assistant to the deputy secretary
(B), internship arrangements (should also be advocated)
1. Contact the trainee heads of each trainee unit to apply for the total number of trainees.
2. Collect the list of trainees
3. Assign students to training units.
4. Train interns and explain matters needing attention.
Eight. Mid-term activities
(1) Daily training
(2) Internship
IX. Later activities
1, photo collection
2. Activity data collection
The staff held a small meeting to sum up the advantages and disadvantages of this activity.
X. Organization of work
(1) Daily training
1. Pre-event publicity: ppt
2. Publicity materials: ppt production and leaflet production.
3. Collect the volunteer list and make the sign-in form.
4. Venue application: multimedia
5. Preparation of activity materials: acupuncture package
(3) Internship arrangement
1. Contact the trainee heads of each trainee unit to apply for the total number of trainees.
2. Collect the list of trainees
3. Assign students to student units
4. Train students and explain matters needing attention.
XI。 Budget (TBD)
Twelve. contingency plan
1. If the weather is slippery, even contact the person in charge of the hospital and communicate in time.
2. If something happens temporarily in the department, send a message to reschedule.
Planning of Hospital Public Welfare Activities 3 I. Analysis of Project Background
(A) SWOT analysis (strengths/weaknesses, opportunities/threats)
Advantages:
1, Renci Hospital is the only trauma surgery hospital in Huaihai Economic Zone;
2. Shanxin Hospital has advanced and perfect medical equipment, a strong team of doctors and many well-known experts in Xuzhou;
3. The medical technology and level of amputated limb replantation in Renai Hospital are well-known in Xuzhou and even Huaihai Economic Zone.
4. Renai Hospital has invested a lot of money in the construction of hospital equipment and medical team, making the hospital gradually develop into a modern garden-style three-level first-class general hospital with specialties as the mainstay and comprehensiveness as the supplement.
Disadvantages:
1, Renci Hospital is located in Jinshanqiao Economic Development Zone, and the scenery has been repaired, but it is far from the urban area and there are no mature communities around, so the business volume of the hospital is obviously affected;
2. Although the hospital has a certain influence in the society, it is only a simple department or medical project, and the brand image of the general hospital has not really been established;
3. The work of the hospital is basically in a period of gradual establishment and improvement. During this period, the overall competitiveness of the hospital is weak;
4. The competitive position of Renai Hospital is not ideal.
Opportunities:
1. Since its establishment, the hospital has done a lot of advertising media publicity and accumulated certain publicity effects among the masses, but these publicity effects are not equal to the brand image of the hospital, but only promote the establishment of the brand image of the hospital to a certain extent;
2. The government has introduced many corresponding management measures and restraint measures to solve the problem of people's difficulty in seeing a doctor, which has played a great role in further purifying the competitive environment of medical institutions.
Jiangsu Charity Federation was established last year. At present, there are more than 400 "charity supermarkets" and "love supermarkets" and nearly 400 charity hospitals and medical stations in the province. Based on the principle of "helping the elderly, helping the young, helping students and helping the poor", six "helping thousands of people" projects were implemented in the province;
4.65438+February 3rd is the International Day for Helping the Disabled, a public welfare day for the whole society to care for the disabled and mentally retarded, and a good opportunity for many hospitals to show their social responsibilities and social values.
Threats:
1. In the eyes of consumers, Xuzhou's more advanced medical institutions include Xuzhou Central Hospital, Affiliated Hospital of Xuzhou Medical College, First People's Hospital of Xuzhou, Third People's Hospital of Xuzhou, and Xuzhou Traditional Chinese Medicine Hospital. Many of these hospitals are stepping up their own improvement and development;
2. The doctor-patient relationship has always been a headache for medical institutions, and Renai Hospital is also facing the problem of dealing with the doctor-patient relationship.
3. The abnormal and irregular behaviors among hospitals, doctors and patients reported by news media have reduced patients' trust in hospitals and caused vigilance, which has seriously developed into hostility, resistance and rejection;
4. The new hospital is faced with the dilemma of improving its image and expanding the amount of diagnosis and treatment. To improve the image, it is necessary to expand investment. If the amount of diagnosis and treatment does not go up, it means that its income will not go up, and it is difficult to ensure the investment in expanding its image.
(2) Analysis of project details
Renai Hospital, which is granted only literally, contains the meaning of "benevolence, kindness, kindness and charity" and has a certain sense of social responsibility. Therefore, participate in charitable activities and build the most humane and charitable modern hospital in Xuzhou to reflect the social value of Renai Hospital.
Due to the increase of various pathogenic factors and the growing population base, the number of newborns with birth defects in China is also increasing year by year. According to incomplete statistics, there are about160,000 newborns in China every year, and the birth defect rate is about 4% (heart disease 0.8%, varus 0.27%, cleft lip and palate 0.654.38+09%), with about 640,000 new birth defects. With the development of modern medical technology, more and more birth defects can be recovered through treatment. However, in the real society, many families are unable to pay for these children who can recover from surgery because of poverty. Poor parents, poor children, looking forward to a miracle in helplessness; But what appears in front of them is often the long-term pain or even the early death of children. Without the support and help of the state and all walks of life, there will be one family tragedy after another;
The annual activities to commemorate the International Day of Disabled Persons from 65438 to February 3 are aimed at promoting people's understanding of disability issues, encouraging people to safeguard the dignity of disabled people and safeguarding their rights and happiness. At the same time, it is also to increase the sense of accomplishment of disabled people when they are integrated into political life, social life, economic life and cultural life. The theme of the International Day of Disabled Persons is based on the goal of enabling disabled people to fully and equally enjoy their human rights and participate in society.
From the National Day for Helping the Disabled in May to the International Day for Helping the Disabled, the whole society and even the whole world are paying full attention to the disabled and contributing to their survival and life. Charity activities aimed at helping the disabled have attracted more and more attention from the society and the media.
(iii) Initial objectives of the project
Through the activities of 12.3 International Day for Helping the Disabled, we will attract the close attention of social media and attract the attention of social audiences. Through the activities, we call on the whole society to participate in the charity cause of "caring for life and caring for the disabled" in Renai Hospital, and gradually convey the social image of "being charitable" in Renai Hospital.
Through the propaganda effect of the media and the development of a series of follow-up service activities of Mercy Hospital, the brand image of Mercy Hospital as "the most humanized and charitable modern hospital in Xuzhou" has gradually been established in the hearts of consumers.
Second, the project planning ideas
1. With the theme of "Benevolence and Charity", a series of charity activities were carried out to develop the charity activities initiated by Renai Hospital into a charity movement.
2. According to the specific situation of the project, the activity cycle can be divided into the following three stages: the early news hype period-the climax of the activity and the 12.3 International Day for Helping the Disabled-the late image maintenance period.
3. Three-stage division
□ News hype period (165438+10.5-165438+10.26)
Main objectives: to use the propaganda effect of news media to arouse public attention, attract more people to pay attention to the development of Renai Hospital, and establish the social image of Renai Hospital as "benevolence and charity" among the public.
Main measures: Take the opportunity of 12.3 International Day for the Disabled to publicize the charity image of Renai Hospital. The main operational measures are: care, love, love and concern.
Caring for Kindness: Carry out the "Tomorrow Plan", actively cooperate with the six "Helping Thousand People" projects of Jiangsu Charity Federation, set up a hospital rescue fund for sick and disabled children from poor families, set up a special management department, set up the "Kindness Tomorrow Plan" foundation, and invite relevant personnel to cut the ribbon for the foundation at the 12.3 large-scale event;
Caring for kindness: Pay attention to the rehabilitation project of sick and disabled patients, invite leaders of Xuzhou Disabled Persons' Federation and main leaders of disabled persons' federations in all districts to visit the medical facilities of Kindhearted Hospital, and visit patients with attending doctors and hospital leaders and offer condolences.
Caring for Kindness: Hospital leaders expressed condolences to Xuzhou disabled self-help groups such as Disabled Art Troupe and Xinyuan Volunteer Service Center, and set up posts to help care for the disabled in Kindness Hospital.
Focus on kindness: apply to Jiangsu Charity Federation to become Xuzhou Charity Hospital, and invite Zheng Weishanxin Hospital, head of Jiangsu Charity Federation, Jiangsu Disabled Persons' Federation, Xuzhou Disabled Persons' Federation and Xuzhou Xinyuan Volunteer Service Center, to write an inscription, calling for the establishment of Xuzhou Foundation for the Disabled.
Through the early news propaganda, a certain social atmosphere of "love and dedication" was formed, which paved the way for the large-scale charity performance of 12.3 International Day for Helping the Disabled.
Activity climax (165438+1October 27th-65438+February 4th)
Main goal: Through the preparatory work in the early stage, this stage mainly publicizes large-scale charity performances and pushes the whole charity movement to a climax.
Main measures:
Properly publicize 12.3 charity performance;
Invited performing groups from Xuzhou Disabled Art Troupe, Xuzhou Special Education Center and Xuzhou School for the Deaf to perform for Xuzhou citizens;
Invite the leaders of Xuzhou Disabled Persons' Federation, Disabled Persons' Federation in all districts and Xuzhou Wish Volunteer Service Center to attend the event and cut the ribbon for Renai Hospital's "Renai Tomorrow Plan" Foundation;
Set up a mobile or fixed donation box on the spot, so that the caring audience can contribute a charity heart to the disabled, and all donors have gifts;
On-site advocacy for the establishment of Xuzhou Foundation for the Disabled.
Image maintenance period (after the activity)
Main objectives: Continue to spread the image of "benevolence and charity" in Renai Hospital, and carry out a series of caring activities within the hospital.
Main measures:
Excavate the touching details in the hospital and spread the news;
Hold a series of love activities;
Continue to pay attention to charitable activities and selectively participate in some public welfare activities.
Planning of public welfare activities in hospitals 4 I. Theme of activities
Large-scale public welfare activity of "feeling migrant workers under the same blue sky"
Second, the activity time
May
Third, the venue.
Community square
Four. The main content of the activity
1. Launching ceremony of the large-scale public welfare activity "Together under a blue sky, love migrant workers" in Foshan Zhongshan Hospital, Aibo Tianxia, China.
2. "Being in the same blue sky, loving migrant workers" caring for migrant workers. Including expert free clinic, maintenance team, legal consultation, consumer rights protection, etc.
3. "Under the blue sky, love is a migrant worker". Visit poor families in Chancheng District door to door, and send food, medicine, solatium and a 10% discount health card.
4. "Under the same blue sky, I feel like a migrant worker". (1) Provide free physical examination for children of poor migrant workers; (2) Help poor female students with donations and books from migrant children's education programs.
5. Establish the "Migrant Workers Assistance Fund" of Zhongshan Hospital. During the activity, donate a dime to the migrant workers' help fund, and Zhongshan Hospital will give you a 10% discount card for lifelong medical treatment.
6. China Aibo Tianxia Foshan Zhongshan Hospital "Together under the blue sky, care for migrant workers" large-scale public welfare activities summary meeting.
V. Specific operation details
The first part is the launching ceremony.
1 Time: May 20th afternoon 16.
2 Location: Children's Clothing City Plaza
Participants: Secretary of Youth League Committee of Chancheng District, representatives of Chancheng Charity Federation, representatives of Chancheng Education Bureau, representatives of Foshan Care for the Next Generation Working Committee, head of Boai World, president of Foshan Zhongshan Hospital, and news media (details to be determined).
4 activity flow
1. Play light music live until the guests are seated and the media are in place;
2. The host announced the start of the launching ceremony and introduced the main contents of the large-scale public welfare activity of "Being a Migrant Worker in the Blue Sky";
3. Speech by Secretary of Youth League Committee of Chancheng District;
4. Speech by the President of Foshan Zhongshan Hospital;
5. The representative of Foshan Military Division spoke;
7. Speech by the head of Aibo World;
8. Representatives of Foshan Military Division and Dean of Zhongshan Hospital unveiled the Migrant Workers Fund.
9. Secretary of the Youth League Committee of Chancheng District awarded the banner of "Love Migrant Workers, Love Foshan" to Boai Tianxia and Foshan Zhongshan Hospital;
10, the host announced the end of the launching ceremony.
Additional items for the opening ceremony:
As an additional project of the opening ceremony, that is, the first public welfare painting and calligraphy exhibition, all paintings and calligraphy were provided by Foshan Young Painters Association. These paintings and calligraphy will be exhibited throughout the event, and a charity sale will be held after the event. The proceeds will be donated to poor children. After the launching ceremony, the community service project will be fully invested.
The second part, under the blue sky, is the caring activities of migrant workers.
1, activity schedule
Time and place of competition
Act I, May 20th, Children's Clothing City Plaza (Opening Ceremony)
Scene 2 May 27, Shi Lan Square
2 Activity content
On-site health consultation, home medication, legal consultation, consumer rights protection, electrical appliance maintenance, on-site garden activities, etc.
On-site arrangement of public welfare painting and calligraphy exhibition
The third part, under the blue sky, is the help action of migrant workers.
I. Activity time: May 26th and June 2nd.
2. Activities: Visit 30 poor families from house to house in Chancheng District, and distribute materials and medicines, solatium and free physical examination.
Third, the way of organization
2. Chancheng District Street Office contacts Aibo Tianxia, and the poor families in each district are counted by the street office;
3 Foshan Zhongshan Hospital and Aibo Tianxia organized a condolence group to express condolences;
Fourth, prepare items.
1 commonly used drugs at home
2 10% discount health cards
3 small medicine boxes
Free health check voucher
The fourth part, the free medical examination plan for children of migrant workers under the blue sky.
Activity time: June 3.
Venue: Foshan Zhongshan Hospital
Activity flow:
(1) June 3rd at 8 am.
(2) The first batch enjoys the physical examination. Photo report.
Aibo organized 40 children of migrant workers to go to Zhongshan Hospital for free physical examination.
Project preparation:
(1) ribbon-cutting props
(2) 1 banner
(3) Movable exhibition board
(4) Social donation and physical examination process display board
The fifth part is the summary meeting of migrant workers under a blue sky.
1 time: June 10 starts at 9: 00 am.
Venue: Foshan Science Museum (details to be determined)
Participants: Secretary of Youth League Committee of Chancheng District, representative of Chancheng Charity Federation, representative of Foshan Care for the Next Generation Working Committee, head of Aibo Tianxia, president of Foshan Zhongshan Hospital, 30 funded students and news media.
4 activity flow
1. Play light music live until the guests are seated and the media are in place;
2. The host announces the start of the summary meeting;
3. Speech by Secretary of Youth League Committee of Chancheng District;
4. Speech by the President of Foshan Zhongshan Hospital;
5. Speech by the head of Aibo World;
6. The guests will give books and financial aid to 30 students;
7. Guests and students held high the banner of "China Aibo World is a large-scale public welfare activity for migrant workers under the blue sky" for a group photo;
8. The moderator announced the conclusion of the summary meeting.
6. The photo exhibition of activity results was exhibited in the hospital in June.
Attachment: Arrangement of Square Activities
Content: convenience activities, public painting and calligraphy exhibitions, garden activities, and cultural performances.
Arrangement and preparation of activities in each district:
I. Facilitating activities:
* * * Team up five groups, including home appliance repair group, psychological consultation group, medical service group, legal consultation group, commonly used drug distribution group, compulsory education consultation group and labor consultation group.
Each group of personnel should be controlled at 5~8 people.
Second, the public painting and calligraphy exhibition
There are 60 paintings and calligraphy provided by Foshan Young Painters Association at the scene, and a person from the painting and calligraphy circles is arranged to give necessary explanations on the paintings and calligraphy.
Three. Garden activities
* * * 10 fun game planning group, 3 people in each group. The game type, game name and game demand are arranged by each planning group. 10 The planning team must summarize the games designed by the team to the Youth Federation Office of the College on the night of 10.
Once the game project is passed, 1 1 on the evening, each team must prepare the game props, which are prepared by each planning group. Each team must clearly write down the rules of the game on the cardboard and post them in its own game area to reduce the number of questions from participants.
Game requirements: fun, simple and easy to understand rules, and cascade reward mode can be adopted.
Participants in the game can get one or several winning rolls if they can successfully pass the game, and different prizes can be obtained according to the number of winning rolls.
Fourth, the art exhibition area
Imagine showing the talents of various characteristic organizations in the college to people of all social classes. Imagine setting up three exhibition sites.
1) Postal Association Exhibition Area: Postal Association can organize various postal exhibitions.
2) Leisure area: The Chess Association is responsible for inviting citizens to participate in chess discussions and have fun together.
3) Art exhibition area: During the exhibition, art groups such as art troupe, drama troupe, guitar association, wind band, flute association and model team can be organized to perform programs, and tourists can be invited to participate in the art exhibition flexibly.
Verb (abbreviation for verb) service area
It is composed of 10 volunteers, who are responsible for the coordination and management of the whole activity venue. Keep abreast of activities and accept questions from participants.
Hospital public welfare activities planning 5 activities purpose:
According to the harsh environment of our hospital and medical advertisements, rigid medical advertisements have huge investment, many restrictions and low cost performance. Therefore, we can consider cooperating with social charitable organizations to carry out public welfare assistance activities that truly benefit the people for the low-end consumer market.
Activity implementation policy:
Join hands with Conscience Public Welfare and South China Morning Post to set up Conscience Public Welfare Medical Assistance Fund in the name of raising 500,000 yuan for Conscience Public Welfare, and designate Zhou Wang Hospital as the only medical technical support unit, so as to make Conscience Public Welfare Medical Assistance Fund a sustainable public welfare brand of Zhou Wang Hospital. Women in Nanning received medical assistance for gynecological diseases for the first time, and women with particularly poor families received free assistance. The South China Morning Post followed up on typical cases.
Activity theme:
Discover inner conscience and care about women's health (to be determined)
Activity content:
1, free physical examination for gynecological diseases.
2. Cervicitis (the disease category is tentative and needs to be discussed with experts) treatment fee is reduced by 40%, and 50 poor family patients (including medicine fee) are rescued free of charge.
Target audience: all women in Nanning.
Activity time: 20XX August xx to 20XX 65438+February 3 1.
Activity execution:
1. Zhou Wang Hospital promised to spend 500,000 yuan on conscience public welfare as the "Conscience Public Welfare Medical Assistance Fund", which was earmarked to offset the excellent and free use of Zhou Wang Hospital in rescue activities. As a cooperative aid, Zhou Wang Hospital adopted 10 children from poor areas to Conscience Charity (monthly living allowance 120 yuan, * * *14,400 yuan per person) and donated another 5,000 yuan of school supplies for primary school students.
2. A small press conference was held, and Zhou Wang Hospital was awarded by Conscience Public Welfare-"The only designated medical institution of Conscience Public Welfare Medical Assistance Fund", and a number of rescue activities were officially launched. The South China Morning Post reported the press conference live.
3. Community advertisements were rolled out, and the free clinic team entered the social rounds, distributed activity leaflets, and sent suspected patients found in the rounds to the hospital for free detailed examination. The recommendation channel also informs the activity information.
4. Set up an activity organizing committee in the hospital, and the customer service department will collect and fill in the application form for the patients participating in this activity, and issue the "Conscience Public Welfare Medical Assistance Fund Assistance Card".
5. All patients participate in the activity with the aid card, which is valid during the activity.
6. The South China Morning Post reported the poor patients who received free assistance as typical cases. The case was provided by the hospital. In principle, there are four reports every month, and each report requires no less than 500 words, including the name of Zhou Wang Hospital.
7. During the activity, the customer service department will pay a return visit. After the activity, representatives of patients with good treatment effects will be selected to attend the press conference, and the results of the activity will be summarized, which will be reported by the South China Morning Post to give an account to the society, truly achieve public welfare and make the public welfare fund transparent.
Publicity channel:
Newspapers, internet, community bulletin boards, community corridor induced light box advertisements, and on-site leaflets.
Cost budget:
Activity effect evaluation:
1. By adopting 10 poor children and forming cooperation with conscience charity, it is beneficial to establish the charity image of our hospital. At the same time, in the long run, the adopted children can provide material for the charity hype in our hospital in the later period.
The circulation of South China Morning Post exceeds 400,000 copies. Usually, the circulation of a newspaper is 5-10 people, which can affect about 2-4 million people.
3. The corridor light box advertisement directly affects the community, which is the supplement and extension of South China Morning Post. At the same time, through cooperation with advertisers, we can use their community network to lay the foundation for our community round.
4. Visit 50 communities in the early stage. If each community develops 5 to 8 patients, it can develop 250 to 400 patients. Excluding concessions and exemptions, if the per capita income is 1.400 yuan, it can create a performance of about 350,000-560,000 yuan.
5. Through the influence of rescue activities, the referral market can be quickly started. If the referral network of 30 points is successfully established in the early stage, the per capita referral will be10.4 million yuan, which will create a performance of about10.3 million yuan.
6. In addition to the expected benefits directly generated by charitable activities, other diseases screened out through free physical examination can also be rationally developed to improve outpatient visits and performance.