People's Daily Online, Jinan, March 7th - Cross-Strait Liquor, a high-grade Maotai-flavor liquor launched by Kweichow Moutai Distillery, held a tasting meeting in Jinan, Shandong Province today, kicking off the liquor's entry into the northern China liquor market. The first shot. Ye Wujie, President of the Taiwan Compatriots Association of Shandong Province, Zhang Cheng, Chairman of Moutai Group Health Liquor Co., Ltd., and Sun Youhua, Chairman of China Sunshine Huawo Holding Group, attended the tasting meeting.

It is understood that Cross-Strait Liquor is a historically significant high-grade Maotai-flavor liquor produced by Kweichow Moutai Distillery Group. This liquor uses Chishui River water, local high-quality sorghum, and wheat as raw materials. It adheres to the millennium brewing skills of Maotai Maotai Liquor, combined with market demand at home and abroad, and uses unreplicable soil, water sources, climate and technology through "nine times of fermentation and eight times of drying." Brewed with "seven times of wine extraction", it has a unique style such as outstanding sauce aroma, elegance and delicateness, long aftertaste, and long-lasting aroma in the empty cup.

According to Sun Youhua, the Jiangbei general agent of Cross-Strait Liquor and chairman of China Sunshine Huawo Holdings Group, Moutai itself has the title of China’s “national liquor”. The newly launched Cross-Strait Liquor is in the early stage for It has made great achievements in overseas markets. When focusing on the domestic market, Moutai Liquor Industry had many communications with Sunshine Holdings, and it was finally determined that Sunshine Holdings would invest in the establishment of Hengxu Liquor Sales Company to represent the liquor in 18 provinces in Jiangbei. city's general distributor. Shandong, as a major liquor consumption province, held the first tasting meeting in Jiangbei region in Jinan, which will play a positive role in promoting the development of Shandong's mid-to-high-end liquor market.

Sun Youhua said that the cooperation between the two parties is a perfect combination of product advantages and capital operation. It not only has a good demonstration significance for cross-strait wines to develop the domestic market, but also has a clear driving role in improving the brands of both parties. .

(Wang Xianqing)