The logo appearance consists of a red triangle and an "S". Red symbolizes the incomparable enthusiasm and vitality of the enterprise, and the triangle gives people a visual impression of striving for progress, like Mount Tai and the five mountains. It also means the Golden Triangle of doing business in Ginza.

"S" and its variant "Y" belt triangle are the initials of Shandong World Trade Center and Ginza Mall.

"S" rushes forward like the Yellow River in Tao Tao.

This symbol, like Kun Peng spreading his wings and taking off, like sailing, implies that Ginza will surely achieve great things.

Named "Ginza", it means to build the bottom with spring water as a tray. The foundation of this building is built on the fountain. According to the survey, there are many springs in the underground of Ginza, which is rich in water. Silver can be used as a synonym for both water and money (the old name of money is also called spring coin).

Therefore, the name "Ginza" has overlapping meanings, which not only includes the coincidence of geographical location, but also contains the implication of peaceful and auspicious appearance and rolling financial resources, indicating that the benefits of Ginza Mall are like gurgling spring water.