Advertising Activity Planning Part 1
Advertising theme: Protection and conservation of water resources
Advertising purpose:
1. Arouse social concern Concern about China’s water problems and water crisis;
2. Raise public awareness of water and health, water and environment, water and sustainable economic development;
3. Advocate people for science Use water, protect water resources, and prevent water pollution.
Background introduction:
my country's per capita fresh water is one-quarter of the world's per capita level, making it a water-scarce country. More than 300 cities across the country are suffering from water shortages, and 29% of people are drinking bad water, including 70 million people who are drinking high-fluoride water. Economic losses caused by water shortage reach more than 10 billion yuan every year, and economic losses caused by water pollution reach more than 40 billion yuan.
Publicity focus:
1. Presenting the beauty of water, advocating the harmony between man and nature, good rivers, good lakes, and good seas; good mountains, good water, and good scenery. Only beautiful water is beautiful.
2. Recognize the importance of water to human health. 70% of the world's diseases are transmitted through water. The cleanliness of water and the quality of drinking water are closely related to human health.
3. Reflects the damage and pollution of water resources; water shortage; deterioration of water quality, reduction and loss of water body functions; and varying degrees of damage to the ecology of the water source environment, such as: grassland degradation, desertification, lake retreat, water resource reduction, drought, Snow damage etc.
4. Be wary of over-exploitation and utilization of water resources relying on science and technology. The comprehensive development and utilization of water resources depends on the comprehensive intervention of science and technology, including giving full play to the benefits of existing water supply projects, adjusting regional water imbalances, improving sewage treatment and reuse capabilities, and establishing a benign water energy resource mechanism. However, while humans have made great achievements in conquering nature, they have also destroyed the ecological environment and caused irreparable losses due to endless intrusions into nature. This is worthy of our deep thought and vigilance.
5. Encourage everyone to participate in water conservation: start from around you and start bit by bit.
Advertising target audience:
1. The general public;
2. Manufacturers and enterprises that pollute water resources;
3. For Influential government departments for water resource improvement;
Usage occasions:
1. Media dissemination in television, radio, newspapers, news events and other aspects
2 .Internet communication
3. Outdoor communication advertising activity planning part 2
1. Activity background
The harmonious and beautiful campus gives us a comfortable and quiet learning environment, but there are always some uncivilized people doing something Uncivilized things. There are many small advertisements (commonly known as cowhide toes) on the main streets of our campus. This has greatly damaged the school environment. Even an ordinary student has to do something about it, not to mention that we as A volunteer. The proliferation of small advertisements on campus has a direct impact on the appearance of our school and the life and study of our teachers and students.
2. Activity Theme
Civilized Campus, You and Me
3. Purpose and Significance of the Activity
Completely eliminate small advertisements on campus, Practice the purpose of volunteer service in our class. Promote the construction of spiritual civilization on campus, establish responsible construction, focus on the small things around us, improve the campus environment, and strive to present a distinctive and beautiful campus environment for teachers and students.
4. Event time
May 10, 20xx
5. Event location
Xianning University Hot Spring Campus bulletin board, dormitory Buildings, teaching buildings, canteens and various main school roads
6. Activities Objects
All members of the second class of the 10th clinical class of the School of Basic Medicine
7. Activities Process
Preparation stage before the event
1. Arrange two to three students to go to the campus to understand the situation of small advertisements posted everywhere and take photos;
2. Use a variety of publicity methods, first conduct publicity in the class, and then conduct publicity throughout the school, and compile a list of participants in the class;
3. Group the members who participated in the event, The general person in charge divides the work area for each group, and sets up a group leader in each group to be responsible for his or her own group. The group leader should prepare tools, knives, rags, garbage bags or trash cans.
The second stage of the activity
1. Gather in front of the West District canteen at two o'clock in the afternoon. Each group leader is responsible for counting the number of people in the group. After confirming that everyone is present, the person in charge emphasizes the relevant precautions matters and discipline;
2. The activity officially starts at half past two, and each group leader leads the group members to go to the designated cleaning area to clean up;
3. The activity ends at half past four , take away all the garbage, and gather behind the canteen door to sign in and hand over tools.
The third stage of the activity
1. The person in charge writes a summary of the activity;
2. The members participating in the activity write their thoughts or press releases and propose this shortcomings of the event and lessons learned from it.
8. Notes
1. During the activity, all members must obey the command and be disciplined and organized;
2. Group leader You must fulfill your duties as a correspondent and report the situation in a timely manner so that the person in charge can be prepared;
3. Keep the tools you bring properly, carefully remove small advertisements, graffiti and illegal handwriting, and Put the garbage in the bag you carry with you;
4. Pay attention to your image. Those who sign up are not allowed to play by name. The person in charge must strictly follow the requirements, put the image of the school first, and pay attention to safety; < /p>
5. During the activity, all members should pay attention to their own image and understand that they represent not only individuals, but also the collective of Class 2 of 10 Clinical Bench.
Activity budget
1. 15 buckets
2. 30 rags
3. 100 pieces of sand
< p> 4. 30 knives or shovels5. 15 garbage bags or trash cans Advertising Event Planning Part 3
1. Company Promotion
As a newly established advertising company, it must be good at publicity and promotion, shape its own brand, and expand its influence.
1. According to the company's business positioning, equip some experienced salesmen in the industry, who will bring certain business relationships to the company.
2. Position the company’s mainstream customers. You can learn from local newspapers and media which companies invest heavily in advertising, such as real estate, schools, government and enterprise units, decoration companies, medicine, etc. Get to know all these companies and create a company business promotion based on their psychological characteristics. For slips or business cards, the form can be appropriately innovative. For high-quality large companies, the business manager should personally visit, find the person in charge of their advertising, communicate with them, and reflect the company's professionalism and price competitiveness.
3. It is recommended to create a unique business in the office, requiring a low price, attracting people, and keeping the staff busy, so that big customers will not feel that business is light when they come to the office. Such as color printing, photocopying, etc.
4. Create news highlights and topics. Actively participate in some large-scale activities, such as charity activities or naming activities such as technical support and advertising support, to enhance the company's visibility.
5. Produce TV promotional videos. Produce a novel company image promotional video to be played on buses or TV media.
6. Pay attention to newspapers, learn about large-scale events in the city, and promptly find relevant organizers to visit and distribute leaflets, such as RV Festivals, collective decoration displays, expos, etc.
7. Many small businesses can go to commercial-intensive markets and shopping malls to distribute some business cards, and
post some leaflets in eye-catching places in those markets, such as hardware, mechanical and electrical, building materials, etc. There are many big brands in the furniture, food and other markets. You can contact their agents.
8. Use newspapers for publicity. Advertise in the company's existing newspaper resources and continue to follow up on the company's brand building.
9. Internet promotion. The use of the Internet for publicity and promotion activities is independent, flexible, and has a large coverage rate. There are many channels and methods for online promotion. It is very important to formulate a systematic and highly operable online promotion plan.
2. The internal operation process of the company
1. Professional advertising companies provide customers with "advertising" products, and their services generally include the following five parts:
< p> (1) Marketing research (mainly market research and marketing analysis)(2) Creativity
(3) Production of advertisements
(4) Business Communication (with clients, production companies, research companies, etc.)
(5) Media buying
2. The release of advertising works must go through the following steps:
(1) Advertisers entrust advertising agencies to formulate advertising plans
(2) Advertising agencies produce advertisements according to their needs
(3) Communicate to consumers through media
(4) Make consumers purchase or form a certain awareness
3. Service process of advertising company:
(1) AE (customer service staff) Understand the market and advertisers, convey the advertisers' needs and desires for advertising to the advertising company, and convey the company's capabilities and desire to undertake business to the advertisers. The advertising company passes the advertising Planning meetings, advertising performance meetings, and production meetings form marketing and creative strategies, communicate with advertisers and gain recognition, and then create ads and purchase media.
(2) Customer briefing meeting. Participants in the customer briefing meeting include: customer service personnel, market research personnel, and creative personnel. The general manager or deputy general manager of business should attend the briefing meeting.
(3) The first proposal meeting of the advertising company is within the advertising company
(4) Through the strategy development process, the company gradually forms an advertising strategy for the products or services entrusted by the customer . Advertising strategy includes: target audience, creative strategy, media strategy, execution plan, schedule and advertising budget.
An advertising agency's strategy committee reviews its strategy. The Strategic Review Committee is composed of department heads and senior personnel from each advertising company.
The purpose of the review is to ensure the accuracy and executability of the strategy, thereby ensuring the quality of the advertising company's products. The most important product of an advertising agency is creativity.
(5) At the formal proposal meeting, the advertising company proposes relevant plans for the advertising business entrusted by the client and obtains the consent of the advertiser. Proposals can be divided into annual plans or single activity plans.
The advertising company's proposal is a summary of all activities before the proposal meeting to show its importance to the client's business. After the proposal is approved by the client, a communicative investigation of its strategies and ideas must be conducted, including concept testing, script testing, and effect testing.
The purpose of an advertising agency is not to pass proposals, but to ensure the quality of services and win the long-term trust of customers.
(6) The last stage is the execution stage of advertising. ?
Advertising activities also include: media placement, advertising effect monitoring, consumer feedback, etc. Advertising Activity Planning Chapter 4
1. Company Profile:
Yangjiang Chuangfu Advertising Co., Ltd. is a company integrating brand activity planning and execution, advertising creativity and release, real estate marketing and promotion, and online marketing. A professional advertising company that integrates advertising, manufacturer product channel promotion planning, campus advertising planning, celebration and exhibition projects, exhibition displays and other businesses. The company adheres to the business philosophy of "multi-perspective marketing, modern marketing concepts, and market-appropriate media services". From exciting event creativity to precise event execution, we make advertising activities the center of public opinion and the focus of sales. land. Since its establishment, the company has adhered to the principle of "being honest, winning people with trust, and creating wealth with expertise", serving all major small and medium-sized enterprises, and has won praise from customers and industry insiders. The company adheres to the principle of honest and professional management, and on the basis of continuous self-improvement, utilizes superior resources to provide the highest quality advertising services for publicity and promotion for large, medium and small enterprises such as government agencies, public welfare institutions, commercial enterprises and manufacturers.
2. Company advantages
1. Professionalism: The company’s planning and execution team originally belonged to the senior management and executive directors of Guangzhou professional event planning and advertising companies, and has planned and Execution experience.
2. Accurate and efficient: localization, close to the consumer market, grasp the latest and most comprehensive dynamic information of this group, accurately plan appropriate promotion plans, and quickly complete all indicators of event projects.
3. Resource network: Master the most extensive resources of high-end consumer groups, integrate TV media, online media, outdoor advertising, bus advertising and square road show resource layout, and provide a full advertising service system.
4. One-stop advertising service: It will be used in the fields of real estate, furniture, car dealerships, hardware factories, hotels and restaurants, and fast-moving consumer goods. Through a scientific and rigorous service system, it will cover market analysis, product positioning, advertising In terms of design, packaging strategy, promotion planning and follow-up services, we fully customize "complete product solutions".
3. Long-term cooperative customers:
Real estate developers: Evergrande Real Estate, Poly Real Estate, Vanke Real Estate, Agile Real Estate, Yuexiu Xinghui Mandarin, etc.
Furniture and building materials: office furniture, Shunde home furnishings, hotels, hardware, countertops, door panels, lighting, bathrooms, etc.
FMCG: Coca-Cola, Pepsi-Cola, Red Bull, Wong Lo Kat, Mengniu, Master Kong, Yili Pulse, etc.
Digital products: Apple, Asus, Samsung, Nokia, Sony Ericsson, Canon, Coolpad, ZTE, Tianyi, etc.
Large-scale stores: Gome, Suning, RT-Mart, Nanda Department Store Chain, Causeway Bay, Xinyijia, Jianhuang, etc.
Education and training: primary and secondary school training institutions, computer training, design training, English training, one-on-one tutoring, etc.
Daily necessities: LG Bamboo Salt, Pond's, Rejoice, Olay Colgate, Veet Hair Removal Cream, Watsons, etc.
Online games: Shanda Games, NetEase Games, Tencent Games, Zhengtu Network, Perfect World, Moliyou, etc.
Financial banks: Bank of China, Industrial and Commercial Bank of China, China Construction Bank, China Merchants Bank, China Guangfa Bank, Rural Commercial Bank, etc.
Auto 4S stores: Volkswagen, Dongfeng Nissan, Mercedes-Benz, BMW, Audi, Haima, Toyota, Dongfeng Kia, etc.
4. Advertising cooperation contact
Contact information: Manager *****Deng
Company address: No. 214, Xinjiang Road, Jiangcheng District, Yangjiang City (Jin Directly opposite Supreme KTV) Advertising Event Planning Chapter 5
Advertising theme: Protecting the environment
Advertising purpose:
1. To arouse social attention to environmental protection. The phenomenon in the advertisement is shocking and can cause people to reflect on themselves.
2. The advertisement takes the experience of college students as the main line and the university campus environment as the background. College students are a group of people with higher quality. If college students do things that harm environmental protection, they will attract more attention. At the same time, it also reflects that the quality of college students needs to be improved and their awareness of environmental protection needs to be improved. Furthermore, it also reminds educators to pay more attention to the quality education of college students
Advertising targets:
1. The general public, especially individuals with low environmental awareness and serious environmental damage, and enterprise.
2. The majority of educators and government departments that have influence on environmental improvement and protection.
Background introduction: As a developing socialist country, our people are facing more severe population, resource and environmental situations than other countries in the world during the process of modernization. Heavy population burden and insufficient per capita resources. The deterioration of environmental conditions has seriously affected the macroeconomic decision-making of the party and the government to develop the economy, and also affected the improvement of people's living standards, becoming the primary issue restricting my country's socialist construction. my country's ecological and environmental problems are quite serious. With the rapid increase in population and rapid socio-economic development, environmental problems have become the primary issue affecting our socialist modernization drive and the people's production and life. Therefore, it is urgent to improve the environmental protection awareness of Chinese people.
Advertising creativity: A boy sent a text message to his girlfriend saying, I miss you very much, come out and meet her. They arranged a time to meet. The boys were waiting for the girls on the lawn. There were a lot of snacks piled around the boys, and they ate while waiting for the girls. After eating, garbage bags and the like were still everywhere around them. The girl came over and was about to call the boy. When she saw the pile of garbage next to the boy, she turned around and left. As she walked, she sent a text message to the boy. The content of the text message was: Let's break up. I don't want to be associated with garbage. Advertising Activity Planning Chapter 6
"Beautify the Campus" Activity
Youth Volunteer Association Green Pioneer
October 7, 20xx
1. Activity background
Recently, small advertisements on campus have been overwhelming, which has seriously affected the campus environment. In order to enhance the students' awareness of loving labor, further deepen the concept of loving the school and honoring the school, guiding and educating new students to join the ranks of beautifying the campus, and creating a more comfortable and warm learning and living environment for teachers and students, our team decided to clean up small advertisements Activities to say no to “psoriasis” on campus.
2. Activity theme
"Love our school, beautify the campus"
3. Activity time
October 13, 20xx Day (Sunday)
IV. Activity location
Weiyang Campus of Xi'an University of Technology
V. Activity participants
Young volunteers There are 30 members of the Green Pioneer Team of the association
6. Preliminary planning
1. Five days before the event, notify the leaders of each group to discuss the activity plan and exchange opinions
2. An internal meeting will be held two days before the event to discuss the event plan, determine the number of people, the content of the event, and the division of labor
3. The leaders of each group will go to the event location the day before the event Understand the main locations of small advertisements
7. Activity content
1. Clean up advertisements on cash machines, bulletin boards, walls and telephone poles
2. Please The school radio station reported the event and called on everyone to start from themselves and protect the campus environment
8. Activity process
1. All at 2 pm on October 13 (Sunday) The event staff gathered at the entrance of the canteen, counted people
and distributed tools
2. The person in charge of the event gave a speech and announced precautions
3. According to the previous division of labor , divided into four groups, and went to the publicity board of the teaching building, the publicity board at the entrance of the canteen,
around the dormitory and near the small east gate, and worked separately to remove small advertisements and hang warning signs. The activity lasted about 2 hours.
4. The person in charge of each team will bring the team back to the entrance of the canteen at the previously agreed time and count the tools.
The person in charge will give a brief summary of the activity, and the activity will end here
< p> 5. During the activity, the Propaganda Department will collect photos to prepare for the activity summary9. Precautions
1. Volunteers participating in the activity must abide by the activity discipline. Ensure that activities are carried out in an orderly manner
2. Pay attention to personal behavior, pay attention to maintaining the image of volunteers, and wear volunteer clothes
3. Pay attention to the emphasis on team members holding "knives and shovels" Safety Issues
4. All applicants must participate on time without special circumstances. Please consider carefully before signing up. Arrival late, absent, and leaving early are not allowed.
All participating volunteers must persist until the end of the activity
5. All participating members must obey the unified arrangements of the activity organizer and actively cooperate with the activity organization
The work of the organizer
6. Each group must bring its own broom and dustpan. The garbage generated by the activity cannot be left on site. It must be cleaned up when leaving the venue.
7. To prevent accidents during the cleaning process In the event of accidental injuries, remind everyone to use tools before work
and provide band-aids
8. Since this is an outdoor activity, please wear appropriate clothing for activities; the weather is getting colder, please Let’s do a good job to resist the cold
Keep warm
10. Activity budget
Steel wire balls (10 pieces) 10 yuan
Small shovel ( 20 pcs) 60 yuan
Gloves (15 pcs) 15 yuan
Band-Aids (10 pcs) 5 yuan
Rags (5 pcs) 10 yuan
Total: 100 yuan
11. Accident handling plan:
(1) There must be backup personnel, and they should understand all aspects of this activity. When an original participant is unable to attend due to something, he or she will be replaced in a timely manner to avoid delaying the event.
(2) In the event of rain or other bad weather, the event will be postponed
Attached: List of leaders and members of each group
Note: Add The thick one is the person in charge of each group
Youth Volunteer Association Green Pioneer
October 7, 20xx Advertising Activity Planning Chapter 7
Spring in the Western Regions is One of China's famous brands, it is a leading company in China's soft drink market and is actively promoting the localization process in China. Our vision is to make people's bodies, minds and spirits happier and happier around the world, so that our brand and image continue to inspire people to stay optimistic, and to make everything we touch more valuable. As the largest soft drink company in Xinjiang, this advertising campaign in China is mainly to increase its share and popularity in the Chinese market, making Xiyu Chun the first choice of consumers!
1. Advertising Objectives
The purpose of this planning is to further improve the product quality of Xiyuchun Company through the implementation of the advertising strategy and advertising tactical plan from the summer of 20xx to the summer of 20xx. Market visibility, increase the named purchase rate, and make the brand image deeply rooted in the hearts of the people.
Establish and improve the sales network to form a stable market.
1. Goals proposed by the enterprise
(1) Through advertising activities, increase market share by 10%-15% within one year.
(2) Make the popularity of Xiyu Chun Beverage reach the leading level again
2. Goals that can be achieved according to market conditions:
(1) Market share in China has caught up and surpassed PepsiCo.
(2) Make Coca-Cola beverage brand surpass Pepsi-Cola.
2. Analysis of Enterprise and Market Situations
(1) Overview of Coca-Cola Company
Xiyuchun Company is the largest soft drink company in Xinjiang. The company is headquartered in Changji, Xinjiang.
Western Spring Corporation manufactures and distributes concentrated soft drinks and juices. Its product Western Spring is a beverage made from milk juice. As the company's main department, soft drinks account for approximately 10% of the company's annual sales. Vanilla Milk Big Fruit Xinjiang Old Yoghurt
(3) Corporate Advantages
China's largest soft drink industry giant has the advantage of a large factory, strong global competitiveness, and strong marketing capabilities , system and corporate advertising, the brand image is deeply rooted in people's hearts and has become a part of consumers' lives. The mysterious formula of the core product is kept extremely confidential, making it popular even after 50 years. The channel layout is quite complete (especially automatic vending) machine settings), and has a strong sales channel in the fast food industry (led by McDonald's). Xinjiang Xiyuchun Company's operating procedures are standardized, with innovative and high-level R&D capabilities. The most representative one is the launch of Xiyuchun Lao Yogurt. The launch creates a trend, has a high market share, and the product becomes a leading brand in the market. The product has the characteristics of convenience (available everywhere), unique flavor (mysterious formula) and reasonable price. The product life cycle is a recycling type. It has become stronger over time. It recently announced that stock options will be regarded as part of employee salary expenses. This move will fully reflect the financial status of the company, which has aroused praise from many experts and scholars. It has also wiped out investors’ concerns about the United States due to the Enlong scandal. The haze generated by enterprises.
[4] Facing threats
1. The substitutability of milk and other beverage products on the market is still not low, and consumers have a very large choice space. Moreover, with the improvement of people's living standards, consumers' awareness of pursuing health has risen, and they will inevitably reduce their consumption of other beverages.
⒉ The competition in the beverage market is quite fierce, and the main competitors (challengers) -VV is full of threats, while Western Spring's performance has stagnated in the past few years, while Pepsi-Cola has continued to grow and has won the favor of most young people. This is also the broad consumer base that Western Spring wants to fight for. group.
(5) Consumer and market analysis
Over the years, Xiyu Chun has continuously used innovative means to strengthen its connection with consumers, inspire young people’s enthusiasm, and enlighten them. A boundless passion for the freedom to express yourself and pursue your dreams in life.
1. Product positioning
Product characteristics: Coca-Cola combines the opinions of people at all levels to determine that its beverage products are nutritious and marketable in a wide range of space and time; they are also exciting and suitable for All ages, professional groups and various occasions in social life. (No special emphasis is placed on the factors of old and famous brands)
Consumption characteristics include impulse buying for the first time; habitual repeat purchases if a good impression remains after use; selective and fixed repeat purchases after deepening the impression of the brand. . The catering industry, entertainment venues, households, schools, and unit purchases are slightly affected by seasonality.
2. Market analysis
Distinguish between levels, select key points for analysis based on obtaining detailed survey data, and calculate a comprehensive index based on purchasing power, marketing capabilities, market potential and other factors. This is indeed the focus of the attack. For example, a survey by the Jinan Sales Office found that there were more than 8,000 beverage sales points in the city. After analysis, 2,500 were selected as key points, and each salesperson was responsible for attacking them with all their strength. Determining the appropriate product appearance means determining the attack method. According to the different habits of different regions, different sales venues, and different consumer groups, choose to provide large bottles or small bottles, glass bottles or plastic bottles, bottles or cans, or use freshly prepared machines or equipped with freezers. Display cabinets and more.
3. Market Segmentation
Potential and Reality Based on factors such as the number of all sales points, population density and purchasing power level in the target market, the maximum market potential of this product in each region is calculated. List them; now list the occupied sales points and sales volume one by one and compare them so that the market development tasks from the overall to each sub-region are clear at a glance.
Several years of development, but it still affects the performance development of Xiyu Chun.
3. Advertising target
1. Product positioning
Coca-Cola is a carbonated drink. The publicity target of this type of drink should be young people who are avant-garde and pursue fashion. Mainly, specifically young people aged 15-30. Competitor is Pepsi-Cola.
2 Potential Consumer Analysis
At this stage, the following targets should be the main ones:
⑴ High school students with rebellious and avant-garde ideas
⑵College students with partial income
⑶Young business personnel
⑷Senior staff
⑸Personnel engaged in public relations
⑹Urban self-employed
⑺Other people with income and pursuit of fashion
⑻People who come to China for tourism or business trip
4. Advertising area
This time The advertisement will be carried out nationwide. From a market perspective, China is a country with a population of 1.6 billion and has strong market consumption potential; from a seasonal perspective, my country's summer temperatures are generally higher, and the demand for summer beverages Exuberant, we strive to make Xiyu Chun become people's first choice drink in summer.
5. Advertising strategy
6. Advertising tactics
7. Advertising theme,
Theme is the soul of advertising. The advertising theme is the central idea proposed based on the advertising objectives. It directly and clearly expresses the advertiser's wishes through the dissemination of advertising information. Therefore, advertising design, creative copywriting, and advertising expressions should conform to the central idea of ??the theme.
The advertising theme is the focus of advertising planning. Generally speaking, advertising object planning is the premise and basis for establishing advertising target planning, and advertising target planning is the basis for establishing advertising themes. All three are aimed at promoting sales. There are connections and differences between them, becoming an organic whole that influences, depends on and restricts each other.
Creativity is to express the theme of advertising, so establishing the theme is the basis of creativity, and creativity is conception. Only with good creativity can we produce good advertisements, so creativity is an important factor in the success of advertising planning.
Xiyu Chun has a history of more than ten years. It has been in the market for a long time and has been accepted and recognized by people. Therefore, the promotion of advertising slogans should be emotional, and on the basis of functional appeals, emphasis should be placed on promoting its symbolic meaning. Since the taste of Xiyu Chun is refreshing and nutritious, the advertisement should form its own fashionable and enthusiastic characteristics.
In addition, the recipe of Xiyu Chun is mysterious, so the advertisement should highlight its unique taste.
In short, the general principle of advertising creation should be to emphasize the fashion, enthusiasm and distinctive characteristics of the product, and highlight the taste advantage.
8. Advertising budget and advertising design and production
(1) Advertising budget table
This table is the advertising budget, and all future expenditures will be based on it. There will be no big fluctuations, and the final settlement will be based on actual reimbursement.
(2) Advertising design and production project list
9. Advertising effect monitoring
If you agree to implement the advertising strategy and advertising tactics of this plan, it is expected to achieve The tasks and goals specified within a project.
The following issues must be implemented as planned:
(1) Supervision of advertising effectiveness;
(2) Management of advertising feedback;
< p> (3) Advertising plans should be reasonably adjusted as circumstances change;(4) Advertising effects should be measured regularly through questionnaires, symposiums, etc.