The form of expanding customers is relatively open, generally speaking, it is to expand customer activities outside the sales office.
The main way is to let more customers know about their products by sending a single page. Of course, you can also pay attention to the direction number and scan the QR code. If you encounter a high intention to buy a house, you can find a way to let him go to the sales office to understand the situation. Interception is the interception of competing products, intercepting customers from other sales offices to their own real estate.
Channel specialist is a position role in company marketing. Simply put, it generally means that companies need to establish different sales and agency channels for their product promotion time.
Channel specialists need to go to designated areas to find some industry agents related to their own products and establish such communication and agency relationships. Channel specialist generally refers to the liaison of agents or large direct customers, and also belongs to the category of generalized sales.
Extended data:
The work content of the channel specialist varies from enterprise to enterprise, but it is similar. The main responsibility of the channel specialist is to develop the sales channels of the products sold by the company and maintain the relationship network between new and old customers. Details are as follows:
1, do market research on similar products in the market to be developed, such as brand, price and packaging, make analysis and comparison, and prepare market reports.
2. Compare the quality, price and packaging of the products sold by the company with those of similar products, and formulate a reasonable market entry price.
3. Develop the market and find sales channels: agents, franchisees, agents, etc.
4. Timely delivery and collection of customer orders.
5, customer maintenance and regular visits and after-sales service and consulting work.
6. Summarize the sales situation, analyze the reasons for improvement and implement it.
7, inventory and suggestions for product increase or decrease.
8. Organize and submit relevant Zhou Yue reports.
9. Provide event marketing plan and support for dealers in the managed area.
Channel characteristics
Sales channel is one of the most important assets of an enterprise, and it is also the most changeable asset. It is the path taken by enterprises in the process of delivering products to consumers.
This path includes sales organizations, agents, distributors and retail stores set up by enterprises themselves. For products, it is not to add value to the product itself, but to increase the added value of the product through services; For enterprises, sales channels play the role of logistics, capital flow, information flow and business flow, and complete tasks that manufacturers are difficult to complete.
Enterprises with different industries, different products, different scales and different stages of development have different forms of sales channels, and most sales channels go through these two links from dealers to retail stores. In order to meet the needs of retail stores and maximize their own profits, few dealers only represent one product, but have their own product portfolio.
The joint-stock company with close international relations has created a beautiful development limit and chosen satisfactory service. In the past two years, super terminals represented by Beijing Gome, Shandong Sanlian and Nanjing Suning have surfaced and even openly challenged industrial enterprises.
It is an irresistible historical trend that some home appliance enterprises should produce according to the orders of super terminals. Although HyperTerminal is the object that enterprises pay attention to, in actual marketing, domestic enterprises mainly face problems at the dealer level.
Dealers sell more than one product. Enterprises hope that dealers will invest capital, personnel, network and other resources to expand local market share and increase the driving force of products in the local area. Some enterprises want to control their distributors in some way and form a strategic alliance with distributors for common development. Some enterprises even form joint ventures with distributors.
References:
Baidu encyclopedia-channel specialist