Estee Lauder is an American brand and belongs to the first-line brand. Estee Lauder not only produces beauty products, but also many big-name skin care products, perfumes and hair care products. At present, it is one of the largest skin care cosmetics and perfume companies in the world, 1946. Ms Estee Lauder's wish to create Estee Lauder is to bring beauty to every woman.

At present, Estee Lauder is only produced in the United States and Britain. The main difference between the English version and the American version is that the content is different. The American version adds tripeptide, but the English version does not. The American version is suitable for European skin, and the English version is suitable for Asian skin. Generally speaking, there is not much difference between the packaging and bottle body produced in these two places, but the product texture is very different. If it's Asian skin, you'd better buy the British version.

Estee Lauder Eye Cream is also affectionately called "Little Brown Bottle Eye Cream". One bottle can solve a variety of skin problems around the eyes, suitable for people over 20 years old. It can not only prevent the generation of fine lines around the eyes, but also repair the wrinkles that have already appeared. Multi-effect, multi-pronged, so what age Estee Lauder is suitable for is determined by the series. Elastic firming series and youth anti-wrinkle moisturizing series focus on improving skin wrinkles, which are more suitable for MM over 25-30 years old.

Estee Lauder's sales channels include high-end department stores, specialty stores, high-end perfume shops, professional hairdressing salons, airports, duty-free shops and websites.

Selection of sales channels

1. Target market: the scale and potential demand of the target market, the concentration and dispersion of the market, the purchasing characteristics of customers, the market competition, etc.

2. Commodity factors: the nature, fashion, standardization and service, value and life cycle of commodity market.

3. The production enterprise's own conditions: the scale of production and operation, the reputation and image of the enterprise, the operation ability and management experience of the enterprise, and the degree of control of the channel by the enterprise.

All the 7 series products of Estee Lauder have these.

1. The small brown bottle repair series is also the ANR series, which is the star series of Estee Lauder. Its eye cream and essence are very effective. At night, it is mainly anti-aging, and can also repair various skin problems, leaving the skin tender and shiny.

2. specializes in firming and shaping series, mainly lifting and firming, which can remove the decree lines, lift the facial skin and restore the three-dimensional firming contour of the skin.

3. Multi-effect face series, featuring a bottle of multi-effect, mainly improves dull and loose skin, fine lines and large pores, and can also stimulate skin vitality. It is suitable for any skin.

4. Elastic polypeptide series, focusing on firming skin, improving dull skin, dryness and dehydration, fine lines and wrinkles, restoring skin luster, and replenishing water and locking water for skin for a long time.

5. Redstone pomegranate nourishing series. This series has added pomegranate polyphenols and anthocyanins. Mainly used for removing turbidity, replenishing water, removing yellow and brightening skin color. It can play an antioxidant role and is suitable for women aged 20-35.

6. Qinshui Beirun series, which contains intelligent hydrating factors, mainly moisturizes the skin, strengthens the skin barrier, and can stabilize and alleviate problems such as dry skin, skin bursting, redness and sensitivity.

7. Crystal whitening series, focusing on skin whitening, improving skin dark spots and pigmentation, and preventing skin from losing luster and uneven skin color.