If you have a good copy, it will be much easier to sort out the copy, design the theme and prioritize the words that need to be processed first.
If there is no copy, we should work harder on the text. Advertising copy should be accurate, beautiful and fluent, and express the theme and some products or other related contents with the least number of words.
For a designer with good copywriting, we should first consider the main color and design style of the banner according to the design style and environment of the platform, so as to fit the design of the platform, so as not to appear abrupt and affect the visual effect of the whole platform.
If you want to design banner scientifically and quickly, you can start from the following aspects.
1, design layout
Generally speaking, the layout of Banne design can be divided into three types, as shown below:
Centrally symmetric layout
Left and right layout
Left-center-right layout
2. Color matching
People have accumulated rich impressions of colors in their lives, and colors have been endowed with many symbolic meanings. Different colors will have different emotional effects such as cold, warm, thick, soft, bright, dark, simple and gorgeous. As designers, we should understand the occasions and customs where various colors are applied separately.
For example, warm red will arouse people's excitement and warm feeling, symbolizing revolution and loyalty. People also like to write couplets and decorate rooms in red during the Spring Festival.
Orange is active and jumping, yellow is light and bright, and yellow with different saturation has different feelings and symbols.
Leng Yan's blue gives people a quiet and steady feeling. It is a common color in the fields of science, wisdom and power to conquer nature, and has become a symbol of modern times.
Green is the main color of nature, symbolizing life and hope, while purple gives people a quiet and noble feeling.
White is pure and clean, and black is elegant and extraordinary. Different national conditions and customs make colors have different symbolic meanings. As a designer, this piece should also pay special attention to avoid untimely color matching.
It is very important to choose the appropriate main color according to the characteristics and design theme of the product. It is best not to use more than three colors in color. Generally, you can refer to the following color matching methods:
First, the clever use of contrasting colors.
After the main color is determined, contrast colors are used in small areas to highlight key points and enliven the layout.
Second, use the same color system.
Enrich the layout by changing the saturation and lightness.
Third, use similar colors.
The collocation of similar colors with the same saturation, even if there are too many colors, will be very comfortable visually and will not appear abrupt.
3, the choice of font
Text is the most direct and important content to convey information in banner design. Therefore, the characters in banner design should avoid clutter, as long as the theme is highlighted and the design is concise and clear.
Font is the style and coat of words. Each different type of font has its corresponding personality and style, and different products and needs should choose the corresponding font.
First, the power font
The bold series of strokes are horizontal and vertical, with striking and compact structure and strong strokes. Often used in titles or words that need attention, it is more suitable for the design of technology, sports, equipment and strength, as well as the design of men's products.
Second, soft fonts.
The series of fonts with long and thin lines such as Song Dynasty, regular script and round body are beautiful and generous, and the long and thin fonts show noble and elegant female literary atmosphere, which is more suitable for the design of women's products and surrounding related products.
Third, cartoon fonts.
Cute cartoon fonts such as Founder Zhiyi, Cartoon, Hanyi Yaya and Doll are generally used in children's products, which are lively, jumping and not serious.
Fourth, classical fonts.
Wei Ti and Lishu are used for article titles; Write freely and move forward in silence; Combining dexterity and clumsiness, borrowing from the past to the comfortable body of the present; There are also vigorous and simple calligraphy fonts, which give people a strong historical and cultural atmosphere, elegant and smart but domineering. Suitable for banner design related to cultural propaganda, books and games.
4. Application of blank space
Appropriate blank space will not make the design work feel full, but also greatly enhance the design work. Blanking is not just a blank background color, but a space. The blanking can be any other color, and it can also be a simple and atmospheric design style.
For designers, mastering some blank theoretical knowledge can improve work efficiency accordingly. Of course, blank space does not apply to all designs, nor does it apply to designs that need to set off the atmosphere, such as publicity designs and designs that reflect the excitement and celebration of festivals.
To sum up, banner's design is reasonable layout, appropriate colors, clear priorities, patchwork and coordinated proportions. Due to the size limitation of banner pictures, we should try our best to do subtraction thinking in design, and also do corresponding subtraction processing in background and graphic typesetting. Familiar with the above content, you can basically design a suitable banner map quickly.
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Banner's design can't be done simply. It needs to pay attention to certain methods and skills, so in order to help you design an ideal high-quality banner more scientifically and quickly, I will share with you the scientific methods and steps of banner design. I hope everyone can design their own ideal banner map.
Step 1: Define what information to convey has nothing to do with vision or aesthetics.
For example, in the semi-monthly talk, the message we want to convey is:
Brand LOGO, let users know at a glance where it is made, and form a conditioned reflex next time. The so-called visual cognition needs a certain degree of repetition, and only repetition can deepen the impression of users.
The sub-brand LOGO lets users know what happened to us and has a sense of series.
This is the core message we want to convey. You can also think it's a banner, but-it doesn't look good.
However, we find that information is not enough, and we also want to convey:
What is our content, so that users can form expectations.
Since it is a series, we hope users can know which issue it is, so that when they want to be interested in a certain issue, they can click on it all and have a place to go.
So, we put the information out again. Now we have four kinds of information.
Step 2: Define the priority of information.
Although we have four kinds of information, the priorities are definitely different, so from the design point of view, the size and color of the parts we put for it are different.
Step 3: Consider the user's visual path.
That is to say, you should guide users to see where first, then where, and then what to do.
Usually users read from top to bottom and from left to right, so generally important content will be placed in the upper left corner.
However, this rule is easily broken by eye-catching pictures and dazzling colors, but I suggest you not to be so easy. All pictures and colors should be meaningful. Why use this picture? Why use this color?
First, make sure that users have a visual center. If the user doesn't know what to look at first, then the banner is a failure.
When you have the visual focus, you can extend from the visual focus and apply the principle of intimacy in vision (bringing geographical locations with similar contents closer, the principle of contrast, etc.). ) to guide users from visual focus to other details or things that prompt action.
Step 4: Consider the standard identification color.
Since we want to convey the brand image, please make sure to choose colors from our standard VI palette and don't use them casually.
What if the color scheme is weak? There are three axes in the world: "the second master of color matching!" " Six principles of color matching in web design.
Remember, brand communication and repeatability are very important. Just as we think of McDonald's when we see red, yellow and white, we think of Starbucks when we see green and black.
Step 5: Make visual typesetting.
Don't think too much about design skills, or you will fall into: I'm not a professional, so I can't do design.
When typesetting, the information is complete and the priority comes out, which is nothing more than making it look better.
A few tips to make banners look better:
1. Alignment
It's easy to make the content have a vertical and horizontal line that can be aligned. Either in the middle or at the bottom. Try to ensure that there are no elements on the page, and no elements can form an alignment relationship with them.
be on intimate terms with each other
Don't let all the content pile together without gathering place, let the closely related content aggregate into one area, and don't let more than four areas on a banner.
3. Simple texture:
Do not add any PS filters and shadows. If you don't fade, you won't fade, because it's out of fashion. Don't blindly use various styles.
4. If you want to use icons, try to choose a chart with a unified style that can maintain priority. For example, we guide users to look left first and then right. As a result, if you choose a red one in the icon on the right, the user's sight may be immediately attracted.
5. Don't let more than three fonts. Try to use Song style, black body and square black body instead of Wei Bei and running script. At first glance, which is more fake.
Step 6: Do more beautification.
If you don't want to do it, you can actually do it above.
If we want to do it, we can:
For example, take some time to make a popular plane background decoration-or emphasize not to decorate for decoration's sake, all decorations should be meaningful ~
Make the background more textured. Like a little icing.
For example, you can also change other typesetting appropriately, such as: centered typesetting, which is easier to guide users to read from top to bottom, and it is also a typesetting style that many people prefer to be lazy.
More than half of the energy of banner design is to sort out information, set priorities and set the browsing order of users, which has little to do with PS skills. So you can try to make a banner that looks very designed, but it doesn't need much effort.