In 2007, Lehua Meilin Group was officially renamed ADEO Group. Leroy merlin became a brand of ADEO groupe. 1923 was founded by leroy merlin Group from France. Mr. Alford Lehua and Ms. Rose Meilan opened a warehouse in Lille, northern France, to sell the surplus materials left by the US military after World War I, and "leroy merlin" was born. Lehua Meilin and French Auchan Supermarket Group, which first opened stores in Beijing, belong to the muriel family and are among the top 500 enterprises in the world. The Group has 65,438+05 large-scale international retail groups, including Decathlon sporting goods chain stores, chain restaurants, chain clothing stores, etc., as well as leroy merlin and Auchan.

develop

Lehua Meilin has developed into the fourth largest multinational decorative building materials retail group in the world and the second largest in Europe. Now it has opened more than 700 chain stores in nearly 10 countries around the world, occupying a leading position in the home building materials market in more than 10 countries such as France, Spain, Poland, Italy, Brazil, Portugal, Russia, China and Greece. The Group currently employs more than 36,000 people, and its turnover has doubled in the past five years, with an annual increase of 15%.

2 development process

Lehua Meilin Group has seven brand stores: Lehua Meilin (large decorative building materials supermarket), Decoration City, AKI (medium decorative building materials supermarket), Weldom, Dom Pro (small decorative building materials convenience supermarket) and Decorator (decorative building materials chain discount store). Its complete business portfolio and mature business philosophy make it always in the leading position in the industry: France first, Spain first, Italy first, Portugal first, Brazil first and Poland first. ...

On June 26th, 2004, leroy merlin China Beijing Kexing Store was grandly opened, and leroy merlin brand officially entered the China market. On March 23rd, 2006, Lehua Meilin Decoration Center was formally established, and the service of Lehua Meilin was upgraded. Leroy merlin takes "leroy merlin as a dreamer" as its corporate purpose, helping China customers realize their dreams of home, and making people who love home become real dreamers through inspiration sharing from the French fashion capital.

Lehua Meilin started its procurement business in China as early as 1990, and set up two global procurement centers in Guangzhou and Shanghai on 1998. 200 1 Lehua Meilin opened an office in Beijing to prepare for its development in China.

In May, 2003, Lehua Meilin Decoration Building Materials Co., Ltd. was established, which marked that the company officially entered the substantive business development stage. The expansion of Lehua Meilin does not seek speed, but pays more attention to the high quality of single stores. Lehua Meilin's stores have the highest average sales output value per square meter in the world.