1. By showing some stories of ordinary people, it is emphasized that the definition of "good man" is not only moral, but also positive, optimistic and helpful. The stories of good people can be presented in various forms such as advertisements and micro-movies, so as to better attract the audience's attention.
2. Emphasizing the importance of "peace" means not only physical health and safety, but also inner peace and tranquility. Advertisements can emphasize the importance of "peace" to life by quoting some famous sayings and chicken soup for the soul, and call on people to cherish health and happiness.
3, combined with the characteristics of the brand or product, through the form of advertising to convey positive values and attitude towards life. For example, for insurance products, advertisements can emphasize the importance of insurance and call on people to cherish their lives and pay attention to their families, thus embodying the theme of "Good people are safe all their lives".